Hailed as the Bible for Selling Financial Services

Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:

• How to create the perfect selling climate
• Specific questions and tie-downs
• Referral and non referral prospecting
• How to sell the most important people you know
• Effective phone techniques
• How to finesse the first meeting
• How to handle objections and what to do when you hear the word no
• How to test different closes and master sixteen powerful closes
• How to plan for greatest selling impact
• And he shows you how his great selling techniques can be yours!

The Official Guide to Success is a dynamic success system proven thousands of times over to bring greater wealth, self-confidence and fulfillment. Covering multiple hot topics on the journey to success, this book deals with systems to overcome fundamental hurdles faced on the road to success. Wealth and fulfillment are the byproducts of working this system... now you have a roadmap to plot your success.

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to sit tight and ride things out when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances.

Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:

Mine your client list to generate new leads

Keep--and reward--your current customers so that they're loyal for life.

Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.

Woo clients from your competition with 12 new strategies specially tailored for tough times.

Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.

Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation's leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:

• Lead a sale without being pushy
• Read the signs of an interested potential buyer
• Use questioning methods that close sales, time and again
• Help clients feel good about their buying decisions
• Keep your clients' business and build their loyalty
• Build long-term relationships and watch your sales grow

With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:

• Verbal and visual buying cues and how to recognize them
• Choosing the best location for closing
• Addressing concerns and creating a sense of urgency
• Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
• The ten biggest closing mistakes and how to avoid them
• Add-on selling and other ways of getting your clients to help you to build your business

Featuring Tom's Hopkins' trademark Red Flag key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you'll need to become a world-class closer.

Whether you're a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You'll find out how t o:

• Build an appealing image
• Polish your phone skills
• Tap business contacts for leads
• Prospect your customer list
• Use the power of the Internet
• Get the biggest bang for your advertising buck

Here's a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America's number one sales trainer. You'll discover how to set your goals, plan your time, and multiply your leads by:

• Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more
• Developing a network of friends and associates; and mining it for all it's worth
• Speaking so others will listen and maximizing every meeting with every person
• Techniques for getting satisfied customers to become an endless source of new referrals
• Building your image to the point where prospects seek you out
• Handling failure and rejection, keeping a positive attitude, and staying motivated

A concise, yet comprehensive guide to getting and maintaining a salesperson's most vital lifeline - new prospects - Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.

It all starts with how the buyer initially says, No. Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that no may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes.

The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.

Selling, when done right, is more than a job--it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales.

• Includes expert tips for harnessing the power of the Internet to increase sales
• Covers the latest selling strategies and techniques in the Digital Age
• Explains how mastering selling skills can benefit all areas of your life
• Explores the newest prospecting and qualification strategies

If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

Don't be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional.-Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar

Have you ever wondered why it's so easy to talk with some people and not with others? It's simple-you speak the same language! This doesn't mean that you both speak English or have a similar dialect. It means that you connect with them on some level.

In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate.

Learn to:

• Make the most of communication with the proper vocabulary
• Improve relationships through the written word
• Read (and speak) between the lines with body language skills
• Use the language of sales to overcome objections and close more sales
• Self-motivate with powerful internal communication.

If you're dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are revealed in How to Master the Art of Selling from SmarterComics, as Tom explains to readers what the profession of selling is really about and how to succeed beyond their imagination

Sell it Today, Sell it Now is the authoritative resource by America's #1 sale trainer Tom Hopkins on closing sales in less steps. This book is designed to coach salespeople on the techniques to close sales using an unprecedented one-call system. The author has trained hundreds of thousands of successful salespeople using this system to generate 6-digit income in the sales profession. Sales Managers and CEOs are fans of implementing this system to generate more revenues in less time.

Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: