The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires by Williams, Roy H. (9781885167293)

The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires

by Williams, Roy H.

Paperback - English

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising
understand the tug-of-war between intellect and emotion
create totally new concepts from combinations of old ones
focus your advertising, your business, and your life.

RM 104.13

RM 93.61

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ADDITIONAL INFO

ISBN

1885167296

EAN

9781885167293

Publisher

BARD PR

Publication Date

02 Jun 1998

Pages

244

Weight (kg)

0.43

Dimensions (cm)

25.2 x 18.2 x 2.0

About Author

Williams writes poetry, advertising, and screenplays. He owns Roy H. Williams Marketing, Inc. in Austin, TX.