About Author
Optimist and humanist Simon Sinek is the bestselling author of Start With Why, which has helped organizations around the world inspire their people to new heights. He has presented his ideas to members of Congress and foreign ambassadors; to small businesses and giant corporations like Microsoft and American Express; to Hollywood executives and Pentagon generals, among many others. His TEDx video about the power of WHY is one of the most viewed talks of all time on TED.com. He lives in New York.