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How are products and everyday items created, which their owners like to use, value greatly and identify with? Things with a high practical value and that are functional, durable and beautiful. Based on the writing utensils by Lamy, the catalog shows an example
of the complex design process behind creating a product,
including models and sketches by Phoenix Design, Wolfgang
Fabian, Sieger Design, Naoto Fukasawa, Richard Sapper or Franco Clivio.