'Chances are if you've shaved with an electric razor, blow-dried your hair, or sparked up a cigarette in the past 60 years, you owe a debt of gratitude to Dieter Rams.' - New York Times
Made in close collaboration with Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all time
Dieter Rams is one of the most influential product designers of the twentieth century, who, for more than sixty years, has been defining the look, feel, and function of some of the world's best-loved consumer items. Using his 'ten principles for good design' as a philosophy and practice for improving the industry in a more holistic, responsible way, Rams has a stellar reputation with global resonance.
This extraordinary book forms a catalogue raisonné of every product that Rams has designed in his lifetime - a true celebration of his seminal contribution to the field of industrial and product design. Including 300 color illustrations, the book is organized chronologically, each product is accompanied by a detailed description and specification breakdown, making this the ultimate reference guide for Rams fans and an ideal complement to Phaidon's global bestseller - Dieter Rams: As Little Design as Possible.
The definitive history of Braun - the pioneering German electronics brand that changed the face of modern design
Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design - underpinned by a set of functional and aesthetic principles - that went on to have worldwide impact.
Across 3 sections and more than 500 images, the book charts the company's defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.
Featuring brand-new photography of Braun's most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.
With profiles on key members of the creative and leadership teams that reinforce Braun's design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand's core values - such as simplicity, usefulness, and longevity - that changed the way household products are perceived, designed, and used.
This is Dieter Rams's 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in -modern design remains unbroken.
In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of less but better his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.
Endlich wieder erhältlich: das Referenzwerk zu Dieter Rams, der wie kein Zweiter das deutsche Produktdesign der Moderne prägte und zu globaler Wirkung brachte. Nach der Devise weniger, aber besser orientierte er sich immer an Sinn und Zweck und schuf damit auch ästhetisch neue Ma stäbe. In über 40-jähriger Tätigkeit bei Braun hat sich Dieter Rams als einer der wichtigsten Designer des 20. Jahrhunderts etabliert.
Less and More: The Design Ethos of Dieter Rams dokumentiert sein Schaffen. Begegnungen mit Produkten und Gedanken von Dieter Rams werden zu Schlüsselerlebnissen für alle, die sich an ästhetischen wie funktionalen Aspekten gut gestalteter Gebrauchsgegenstände erfreuen. Seine klare, elegante visuelle Sprache hat für ganze Generationen das Verständnis davon, was Design ist und leisten kann, geformt. Berühmt wurde Dieter Rams auch mit seinen Thesen, heute so relevant wie damals: Gutes Design ist innovativ, verständlich, ästhetisch und macht ein Produkt brauchbar. Gutes Design ist unaufdringlich, ehrlich, langlebig, konsequent bis ins letzte Detail und umweltfreundlich. Gutes Design ist so wenig Design wie möglich. Less and More erfasst dieses Designverständnis: mit Hunderten von Produktabbildungen, Skizzen, Vorstufen und Modellen der weltberühmten Braun-Stereoanlagen und -Rasierapparate, der Möbelsysteme für Vitsoe. Dieter Rams' beispielloses Werk erfährt hier eine zeitgemä e Neubewertung; Texte internationaler Experten setzen die Arbeiten in aktuellen Bezug.