Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why.

So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered? Is it a thing of beauty? Do Design will inspire you to:

• Improve your creative process
• Raise the quality and craft of your work
• Consider the experience as much as the product
• Adopt simplicity, utility and honesty as guiding principles