From Drew Eric Whitman (aka "Dr. Direct!"), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

No matter what you sell--or how you sell it--this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

The fact is, your "sucky" ads contain invisible mistakes--such as ambiguous headlines or bad design--that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you'll learn

• how to write bulletproof ad copy like today's hottest online marketing experts
• how to use consumer psychology to crank out fiery ads, emails, websites, and more
• how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
• the exact best days and times to send emails for maximum response
• how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
• social media tricks for writing personally magnetic headlines
• how to use price hooks to instantly boost ad readership
• and so much more