FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.

New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:

Simply the clearest and most comprehensive introduction to financial reporting available. No accounting background is required.

This edition replaces all previous editions of this bestselling title based on the revised and expanded edition corrected and back to the basics.

Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!

Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book's uniquely visual approach, you'll be able to see exactly how each transaction affects the three key financial statements of the enterprise. Each statement paints a different and essential picture--the three-legged stool of company reporting:

- The income statement shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period. It gives a very important perspective on the company's performance, its profitability.

- The cash flow statement details cash into and out of the company for a period. You need money to make money. Running out of cash is bad. Duh.

- The balance sheet records at the end of a period, an instant in time, what the company owns and what it owes, including the owners' stake, called shareholders' equity.

The Only HR Book You'll Ever Need!

Whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, this book will help you handle any personnel problem--from on-boarding to outplacement--quickly and easily.--Solutions Review

For more than a decade, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problem--from onboarding to outplacement--quickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in today's complex business environment.

In The Essential HR Handbook you'll find out how to:

• Attract talented staff through social media recruiting
• Identify legal pitfalls to avoid lawsuits and regulatory interference
• Train a diverse and inclusive multigenerational workforce
• Provide the compensation and benefits package that will make your organization an employer of choice
• Streamline your orientation and onboarding practices so new employees hit the ground running

Whenever personnel problems arise, having The Essential HR Handbook on your bookshelf is like having a team of expert HR consultants at your beck and call!

The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals.

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent--from strategic HR-related issues to the smallest tactical details of managing people.

The Big Book of HR, 10th Anniversary Edition includes up-to-date information about:

• The challenges of remote and distributed workforces
• Diversity, equity and inclusion
• Workplace harassment and its prevention
• Changing technology and its impact on every facet of people management
• Pay equity and its effect on transparency in compensation
• Benefits that meet the needs of a multigenerational workforce
• State and local laws that are addressing societal changes
• Gamification and other training strategies

This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately. --Timothy Ferriss, bestselling author of The 4-Hour Work Week

A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended. --Ken Blanchard, coauthor of The One Minute Manager

I can't believe it Here's a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read Amazing --Og Mandino, author of The Greatest Salesman in the World

Roger Dawson changed the way business thinks about negotiating.

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.
Discover all of Roger's best tactics, including:

• 20 surefire negotiating gambits
• Listening to hidden meanings in conversation
• What powers you have, such as situational, expertise, information, or charismatic
• How to handle the different personalities you'll encounter in negotiating

A financial crisis, a divorce, losing your job or a loved one, a health scare--we all face painful, life-shattering events at some point. They can leave us feeling drained and drowning in depression. Author Sonia Ricotti draws upon her own experiences, as well as those of other high-profile self-help leaders, to help you overcome these difficult situations with ease, and bounce back quicker and higher than you ever thought possible.

Unsinkable offers step-by-step tools, stories, and exercises that will teach you how to:

• Powerfully move forward, take action, and create the life you deserve.
• Transform your way of thinking--and feel better now.
• Experience inner peace and happiness--no matter what your circumstances
• Release your negative past experiences and create a new and exciting present and future.

This book is a treasure trove of information, bridging science, philosophy and actual practice. I can't imagine a more well-rounded and thorough resource on the subject of opening the sixth chakra and discovering the gateway to transcendent awakening. A jam-packed gem full of spiritual insight. --Anodea Judith, PhD, author of Wheels of Life and Eastern Body-Western Mind

Usually, you perceive the world by using your five senses: sight, taste, smell, touch, and hearing.

But there is a sixth sense, an inner eye that can open the gateway to subtler realms of existence. Developing this inner eye will enable you to view a previously invisible world of multiple dimensions, spiritual planes filled with light, and alternate realities of indescribable wonders. This eye of wisdom, knowledge, illumination, and intuition is aptly named the third eye.

Using the methods in Awaken Your Third Eye, you will learn how to develop supersensory perception, and how to use your third eye in your everyday life to receive guidance, healing, wisdom, inspiration, creativity, and spiritual awakening.

No matter what you sell--or how you sell it--this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you're a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can't resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today's video-dominant learners to show what pushes consumers to react--and buy.

The fact is, your sucky ads contain invisible mistakes--such as ambiguous headlines or bad design--that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you'll learn

• how to write bulletproof ad copy like today's hottest online marketing experts
• how to use consumer psychology to crank out fiery ads, emails, websites, and more
• how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
• the exact best days and times to send emails for maximum response
• how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
• social media tricks for writing personally magnetic headlines
• how to use price hooks to instantly boost ad readership
• and so much more

Stealing the Corner Office is mandatory reading for smart, hardworking managers who always wonder why their seemingly incompetent superiors are so successful. It is a unique collection of controversial but highly effective tactics for middle managers and aspiring executives who want to learn the real secrets for moving up the corporate ladder. Unlike virtually all other business books--which are based on the assumption that corporations are logical and fair--Stealing the Corner Office explores the unconventional tactics people less competent than you use to get ahead and stay ahead. It is your proven playbook to thrive and win in an imperfect corporate world.

Stealing the Corner Office will teach you:

• How incompetent people so often get ahead, and what you can learn from them.
• How to make universally flawed corporate policies work in your favor.
• Why showing too much passion for your ideas can be career suicide.
• Why delivering results should never be your highest priority.

These and many more controversial tactics will change the way you look at your career and how you manage projects, people, and priorities. Apply the 10 principles in Stealing the Corner Office and watch your career take off!

Share these ideas with key members of your company. Together, select a half-dozen ideas that resonate with all of you. Next, devise a plan to systematically implement these. And watch your company grow both in profitability and as a great place to work. --Inc.com

Employee engagement has been consistently cited as a top and growing priority by CEOs, managers, and human resources leaders across the country. From bestselling author Dr. Bob Nelson will help move any organization from just measuring the need to engage employees to actually changing management behaviors that will lead to a stronger culture of engagement. Your organization will become more effective at both attracting and retaining talent and maximizing the contribution of your employees.

1,001 Ways to Engage Employees:

• Categorizes specific research-based factors proven to impact employee engagement.
• Cites hundreds of examples of what other companies are doing to enhance employee engagement--ideas you can use right now.
• Offers practical insights and advice from hundreds of clients Dr. Bob has worked with.
• Highlights the key research on employee engagement you need to know and use.
• Is the only resource on the market that guarantees behavioral change on the part of your leaders that will deliver desired results.

Employees are your company's most important asset. Attracting the best, getting them to do their best work, and keeping them in the organization are critical to your company's success. 1,001 Ways to Engage Employees gives you all the powerful tools you need.

Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem.

Dealing with Difficult Customers will show you:

• How to stop using gimmicks and trick promotions to encourage repeat business and the alternatives that will keep your customers salivating for more.
• How Hungry Hippos and Problem Children are sapping your employees time and energy and what to do about them.
• The behaviors that turn great customers into dissatisfied critics and how to change them.

This completely revised and updated edition of Reinventing Yourself, the motivational classic by inspirational author Steve Chandler, features several new chapters, including:

• What to Do about Your Money Fears
• Your Career Played as a Game vs. Your Career as a Grind for Survival
• How Much Ego Do You Need to Succeed?
• The Hidden Downside of Winning Friends and Influencing People
• Do You Need a Life Coach or Should You Just Wing It?
• Does Success Make You Happy or Does Happiness Make You Successful?

You'll learn numerous techniques for breaking down negative barriers and letting go of the pessimistic thoughts that prevent you from fulfilling, or even allowing yourself to conceive of, your goals and dreams.

Chandler's new edition also tunes, polishes, and strengthens the many popular and inspiring chapters from previous editions of this book, making them even more useful and relevant in today's rapidly changing, globalized world.

The old psychological models that focused on past hurts and traumatic memories have given way to exciting new breakthroughs, like Dr. Martin Seligman's work on post-traumatic strength and Dr. George Pransky's work on human beings' innate resilience and well-being. No more fixating on psychic wounds that occurred in childhood.

Chandler's new revision looks at the work of both of those pioneers and makes optimism available to people who never believed they could reinvent their old ways of being.

No matter how good you look, how much research you've done, or how perfectly your qualifications match the job description, if you're not prepared with great answers to the toughest interview questions, you won't get the job.

101 Great Answers to the Toughest Interview Questions is a manual that will help you home in on exactly what the interviewer is trying to learn . . . with each and every question he or she asks. If you've never done well on interviews, never even been on a job interview, or just want to make sure a lousy interview doesn't cost you a job you really want, Ron Fry will help you get that job--as he has helped millions of people nationwide and throughout the world.

This twenty-fifth anniversary edition of 101 Great Answers to the Toughest Interview Questions is thoroughly updated to reflect the realities of today's job market. Whatever your age and experience, whether you are seeking your very first job or finally breaking into the executive office, this is the one book you need to get that job.

Today's employees do not respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ideas. Leaders and managers who try to micro-manage them will inevitably confront wide-spread disgruntlement, absenteeism, and turnover...and increase their own and their employees' stress levels.

In The Hands-Off Manager, Chandler and Black offer a new vision for all managers. With stories, examples, and vibrant activities for the reader to practice, this book shows any manager--new or seasoned--how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee's strengths are honored and honed in a climate of partnership and mutual goal-setting.

An Essential Guide for Entrepreneurs at Every Stage of Business

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business.

Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and big business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:

• Create an organization that is operationally efficient, creative, and entrepreneurial
• Raise capital and find partnerships
• Find your company's voice
• Attract and win contracts from much larger companies
• Serve complex, global companies by forging strong relationships

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Cashvertising.

Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn't, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?

By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising--Drew Eric Whitman--distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal you and me approach and learn how to sell without expressing the typical appearance of salesmanship.

Whether you're looking to refine your existing campaigns or venture into the world of online advertising for the first time, Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You'll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it's fast reading, fun, and 100 percent practical.

People in any profession will immediately benefit by developing the skill and art of good questioning. Find Out Anything From Anyone, Anytime will give you the power to:

The Leader Phrase Book contains more than 3,000 dynamic phrases that will enable you to prevail in virtually all of life's important situations. You will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new journey on which you are among the charismatic, the untouchable...the elite.

This easy-to-use reference book will give you a new image you can take pride in helping you to quickly reach your full leadership potential. You will have all the weapons to effectively succeed whenever vibrant, forceful language is required. It works like magic!

The Leader Phrase Book will teach you how to:
- Speak like a leader
- Master all conversations
- Attain a charismatic presence
- Gain the respect of others
- Achieve a lightning-fast rhetoric
- Find the right phrases instantly
- Argue effectively
- Be the envy of all you meet

The Leader Phrase Book is the culmination of ten years of Patrick's personal research on how leaders communicate. It is the summation of his efforts to share one of the most invaluable skills in life: how to put yourself in command.

This easy-to-use guide to sentence writing not only teaches you how to overcome run-ons and sentence fragments, but also all of the sentence construction obstacles encountered by anyone who needs to master (or re-master) the English language-all without making you do a single dreaded diagram You'll learn a sentence-combining approach to writing that goes beyond helping you avoid errors by teaching you how to create sound sentences with variety and style.

You'll also find:

A recent Gallup poll concluded that stay-at-home moms were significantly less likely than working moms to consider their lives thriving and experienced higher rates of depression. Even so, millions of mothers are choosing to put their careers on hold and stay home with their children.

From Boardroom to Baby shatters the stereotypes associated with staying home and empowers new moms to blaze their own unique paths through motherhood and beyond.

Along with a thoughtful map and modern-day tools to help moms carve out meaning and purpose in their new roles, From Boardroom to Baby offers: