In 2012, I Dare you was included in the "10 Best Self-Help Books of All-Time" list by the Christian Science Monitor published in April 26, 2012. Things like that don't happen by chance. They do happen because of something that you will find in these pages and will make you act differently once you finish the book. Business executives have found this book highly effective in stimulating their salesmen. Here you will see the philosophy of life of Mr. Danforth, who established Purina Mills in 1894, later acquired by Nestle for US$ 10.3 billion.