Contagious: Why Things Catch on by Berger, Jonah (9781451686586)

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Contagious: Why Things Catch on

by Berger, Jonah

Paperback - English

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

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ADDITIONAL INFO

ISBN

1451686587

EAN

9781451686586

Publisher

SIMON & SCHUSTER

Publication Date

03 May 2016

Pages

256

Weight (kg)

0.23

Dimensions (cm)

21.1 x 13.7 x 1.8

About Author

Jonah Berger is the author of the "New York Times" bestseller "Contagious: Why Things Catch On", and is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in "The" "New York Times", "The Wall Street Journal", "Science", "Harvard Business Review", and more. His research has also been featured in the "New York Times" "Magazine" s "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and te