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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
Paperback - English

How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics?

They told brilliant stories.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories, inspiring stories that could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the 'aha' that illuminates the path to innovation. Your story is "a strategic tool with irresistible power," according to the NYT. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret lets you craft your most powerful delivery ever.

In The Storyteller's Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

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ADDITIONAL INFO

ISBN
1250072239
EAN
9781250072238
Publisher
Publication Date
27 Jun 2017
Pages
288
Weight (kg)
0.23
Dimensions (cm)
20.8 x 14.0 x 1.8
About Author
Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including "The Innovation Secrets of Steve Jobs". Gallo has been featured in "The Wall Street Journal", "The New York Times", "Success" magazine, and on CNBC. Gallo's latest book, "The Power of Foursquare", reveals how innovative business
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