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How to Measure Anything Workbook: Finding the Value of "Intangibles" in Business
How to Measure Anything Workbook: Finding the Value of "Intangibles" in Business
Paperback - English

The invaluable companion to the new edition of the bestselling How to Measure Anything

This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.

The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.

  • Companion to the revision of the bestselling How to Measure Anything
  • Provides chapter-by-chapter exercises
  • Written by industry leader Douglas Hubbard

Written by recognized expert Douglas Hubbard--creator of Applied Information Economics--How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

RM 152.91
RM 137.47
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(74 copies available)

ADDITIONAL INFO

ISBN
1118752368
EAN
9781118752364
Publisher
Publication Date
17 Mar 2014
Pages
160
Weight (kg)
0.20
Dimensions (cm)
23.0 x 15.3 x 1.2
About Author
Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences. He has written articles for "Information Week," "CIO Enterprise," and "DBMS Magazine," Formerly with Coopers & Lybrand, he has over twenty years' experience in IT management consulting, including twelve years' experience specifically in teaching organizations to use his AI
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