Zooflakes is a series of animal-themed designs that resemble snowflakes, created by the husband/wife team of Brian and Becky Masuga. Guided by their mission, "Conservation Through Creativity," Zooflakes are used to promote animal awareness and appreciation, while motivating viewers to become better stewards of the planet.

In keeping with an eco-conscious approach, $1 from the purchase of each book will be donated to Polar Bears International, in order to support the conservation of polar bears and the sea ice on which they depend for survival. Zooflakes is also printed in the US on paper that was certified by the Forest Stewardship Council (FSC), an organization whose mission is to promote environmentally sound, socially beneficial, and economically prosperous management of the world's forests.