About Author
Bill Schley and Carl Nichols, Jr., are partners at david, inc, a brand consulting firm in Connecticut. During their careers theyve worked with major global companies like Procter & Gamble, Coca-Cola, IBM, and many others. Schley was previously a creative executive at a major New York ad agency and won the industrys Effie Award. Nichols was previously the CEO of Einson Freeman and a managing director at DArcy.
