The Brand Gap: Revised Edition by Neumeier, Marty (9780321348104)

The Brand Gap: Revised Edition - Edition #2 - REV

by Neumeier, Marty

Paperback - English

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

RM 193.72

RM 174.15

AVAILABLE

Usually delivered within 7-12 working days.
(6 copies available)

Add to My List

ADDITIONAL INFO

Edition Number

REV

ISBN

0321348109

EAN

9780321348104

Publisher

NEW RIDERS PUBL

Publication Date

01 Aug 2005

Pages

208

Weight (kg)

0.29

Dimensions (cm)

20.4 x 13.5 x 1.4

About Author

Es presidente de Neutron LLC y conferenciante internacional sobre dise o, marcas y colaboraci n creativa. Durante su trayectoria ha desarrollado cientos de iconos de marca, embalajes de productos de consumo y comunicaciones para empresas como Apple, Adobe Systems, Netscape Communications, Eastman Kodak o Hewlett-Packard. En 1996 lanz la revista de pensamiento de dise o gr fico Critique, que r pidamente se convirti en el foro principal de la mejor a de la efectividad en el dise o.