Hundreds of thousands of Web designers and developers have relied on web usability expert Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

• Fresh perspectives and examples
• New chapter on mobile usability
• Still short, profusely illustrated...and best of all--fun to read

If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on websites.

After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

--Jeffrey Zeldman, author of Designing with Web Standards

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

• What grabs and holds attention?
• What makes memories stick?
• What motivates people?
• How does listening to music make people feel?
• How do you engineer a decision?
• What line length for text is best?
• Are some fonts better than others?

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!

--Lynne Cooke, Clinical Assistant Professor at Arizona State University

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, It's not rocket surgery.)

Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:

• Test any design, from a sketch on a napkin to a fully-functioning Web site or application
• Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)
• Fix the problems that you find, using his The least you can do approach

- why me-too brands are doomed to fail
- how to read customer feedback on new products and messages
- the 17 steps for designing difference into your brand
- how to turn your brand's onliness into a trueline to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to stretch your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Garr Reynolds, the bestselling author of Presentation Zen, is back with a third edition that covers advances in PowerPoint, Keynote, and other presentation technology. Garr tackles storytelling through slides and shares his approach to effective presentation design.

• Draw inspiration from fresh examples
• Combine design principles with Zen simplicity
• Create simpler, more effective presentations that will motivate your audiences

Garr offers techniques for cutting through the noise and distractions of modern life and truly engaging with your audiences in a meaningful way.

Presentation Zen changed my life and the lives of my clients. The philosophy and approach so elegantly explained in Garr's book will inspire your audience. Don't even think of giving another presentation without it!

--Carmine Gallo, author of The Presentation Secrets of Steve Jobs and Talk Like TED

Garr has broken new ground in the way we think about the power of presentations, and more important, has taught an entire generation of communicators how to do a better job. Don't miss this one.

--Seth Godin, legendary presenter and author of This is Marketing

If you care about the quality and clarity of your presentations--and you should--pick up this book, read every page, and heed its wisdom. Presentation Zen is a contemporary classic.

--Daniel H. Pink, author of A Whole New Mind and Drive

What do you do when your learners know what to do but still aren't doing it?

Training is created with the goal of changing learners' behaviors, but anyone who has created learning experiences knows that there's a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.

In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.

Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. You'll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that you're solving the right problem, and design and test solutions that can help people with difficult behavior changes.

By the end of this book, you'll be able to

• Map the change journey of your learners and identify their path
• Assess and clearly communicate the value of the change
• Use motivation models to better understand what learners really care about
• Utilize evidence-based models like the COM-B Model to analyze behavior-change challenges
• Use a diagnostic checklist to determine whether you actually have a training problem
• Identify behavior-change techniques to address your specific challenges

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.

Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.

Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.

Join the growing movement of product leaders embracing the Impact Mindset and unlock your team's potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.

THIS RESOURCE:

• Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
• Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
• Offers a collection of templates and guides to enable you to begin today!

Part handbook, part classroom this book has everything you need to make your story a reality.

Nowadays, telling a story through video is a necessity. Video has become the new printed word. Creators must be able to craft video narratives using one of the most powerful tools available--the smartphone.

In Video Storytelling Projects, award-winning content creator RC Concepcion shows you how to combine the timeless principles of storytelling with the latest technology. You'll identify the right gear you need in your bag, the best techniques you need in your notebook, and the precise skills you need to make, edit, and share your creation.

The book is broken into four parts:

1. The essence of a story, from ideation to structure and dialog
2. The gear and techniques you need in your pocket
3. How to assemble a story using Adobe Premiere Pro
4. Three practice projects that guide you on how to put it all together

Purchase of the book or eBook includes access via QR codes to videos from the author that supplement the key skills from the book to help you tell your story.

Are you ready for an amazing new edition of the Photoshop book that breaks all the rules?

Scott Kelby, Editor and Publisher of Photoshop User magazine--and the #1 best-selling photography techniques author--once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers.

This update to his award-winning, record-breaking book does something for digital photographers that has never been done before--it cuts through the bull and shows you exactly how to do it. It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world.

The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn:

• The most useful retouching techniques for photographers, such as how to make impossible selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro.
• The sharpening techniques the pros really use.
• The pros' tricks for fixing the most common photo problems fast!
• How to seamlessly remove distracting things from your images.
• How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAW--it works great on JPEGs and TIFFs, too.
• The latest Photoshop special effects for photographers (there's a whole chapter just on these!).
• A host of shortcuts, workarounds, and slick insider tricks to help you get twice the work done in half the time.

You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the tricks of the trade--the same ones that today's leading pros use to correct, edit, retouch, and sharpen their work--then you're holding the book that will do just that.

Since Lightroom first launched 15 years ago, Scott Kelby's The Adobe Photoshop Lightroom Book for Digital Photographers has been the world's #1 top-selling Lightroom book (it has been translated into dozens of different languages), and in this latest version, Scott did his biggest update ever, sharing all his newest techniques, insights, and invaluable tips using his award-winning, plain-English style that makes learning Lightroom easy and fun.

Scott doesn't just show you which sliders do what (every Lightroom book does that, right?). Instead, he shares his own personal settings, his time-tested techniques, and his proven step-by-step method of learning Lightroom, so you can begin using it like a pro from the start.

Each year, he trains thousands of Lightroom users at his live seminars, online conferences, and through his blog at LightroomKillerTips.com, and he has learned firsthand what really works and what doesn't. He tells you flat-out which techniques work best, which ones to avoid, and why.

You'll learn:

• His famous SLIM (Simplified Lightroom Image Management) system that will teach you, step by step, how to organize your images, back them up, and be able to find them quickly and easily. Scott's SLIM system is taught at colleges and universities around the world, because it's so simple, straightforward, and it works.
• How to make your images look like the pros, and how to take advantage of the camera, creative, and B&W profiles--you'll finally get the whole image editing thing, and you'll know exactly what to do, which sliders to move (and which to avoid) in what order, and why.
• How to unlock the power of Lightroom's Masking tools and how to paint with light to take your images to another level.
• How to use Lightroom along with Photoshop, and how to make the two work together absolutely seamlessly. You'll be surprised at what you'll be able to do, even if you've never used Photoshop before.
• How to expand Lightroom's power to your phone or tablet, so you can organize and edit your images from anywhere.
• How to share your images in print and in gorgeous coffee table books, or online, including how to do online client proofing or share images with a group.
• Download most of the same images used in the book to follow right along with.
• You'll get a killer collection of custom Lightroom Develop and Print presets to give you some of the most sought-after looks and effects, all with just one click.

This is the first and only book to bring the whole process together in such a clear, concise, and visual way. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom.

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to:

• Understand various roles in UX design, identify stakeholders, and increase collaboration across teams
• Define your project's purpose and scope collaboratively, from high-level objectives to fine details
• Identify the differences between methodologies such as waterfall, agile, and lean UX
• Delve into qualitative and quantitative user research, and use the data you gather to inform your design decisions
• Design and prototype applications and systems that prioritize user needs

The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.

We've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You can--with the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD).

Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them.

Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping.

Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning.

You'll learn how to

• Discover new possibilities and creative solutions for learning.
• Empathize with the learner and their challenges through design research.
• Craft unforgettable experiences that deliver lasting, meaningful positive impacts.

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:
- Write marketing copy, interface flows, blog posts, legal policies, and emails
- Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
- Find your voice and adapt your tone for the situation
- Build trust and foster relationships with readers
- Make a simple style guide
Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you're trying to reach. Whether you're a professional or just getting started, you'll find a ton to steal from here.
(--Austin Kleon, author of Steal Like An Artist and Show Your Work!
Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers.
- Erin Kissane, author of The Elements of Content Strategy

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.

Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.

Learn how to

• Model your content and its underlying subject domain
• Design digital products that scale without getting messy
• Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered
• Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Condé Nast Traveler's John Grimwade , National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers.

The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals:

- Why data visualization should be thought of as functional art rather than fine art
- How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking
- The science of how our brains perceive and remember information
- Best practices for creating interactive information graphics
- A comprehensive look at the creative process behind successful information graphics
- An extensive gallery of inspirational work from the world's top designers and visual artists

On the DVD-ROM:
In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.

Today, every product or service needs to delight its users and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer Anthony Conta guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field.

Learn to apply design thinking to understand your users' wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you've defined the right problems, you'll master proven ideation techniques to quickly create promising solutions. You'll walk through prototyping preliminary designs, testing and refining them based on users' actual reactions, and clearly communicating all you've learned so colleagues can build what you've envisioned. Finally, you'll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future.

• Go in depth on how to do UX design by walking step by step through the design thinking process
• See how theories and best practices apply to real-world examples of projects and designs
• Complete exercises that take you through an entire UX design project, end to end
• Learn research techniques for how to solve a problem such as conducting surveys, user interviews, and affinity mapping
• Practice top ideation techniques like brainstorming, sketching, and mind mapping
• See how you can bring your design ideas to life and test them with users
• Discover strategies for creating your own portfolio using the exercises you complete with this book

With his deep design expertise and an unwavering commitment to teaching, Anthony can bridge the worlds of UX design and education in ways few people can. I'm confident this book will prove to be an invaluable resource for anyone interested in learning both the craft and the process of UX design.

-- Professor Craig MacDonald, Pratt Institute

Anthony is exceptionally skilled at dissecting complex problems and translating them into delightful, intuitive design solutions. He brings that same thoughtful approach to demystifying UX Design and helping others understand the core fundamentals in an approachable and engaging way.

-- Mark Sherrill, VP of Product Design

Video project deadlines are brutal, budgets are tight, and everyone is stressed. Anything that saves time, simplifies life, or improves results is a good thing. This book is a great thing! Packed with tips, techniques, shortcuts, and hidden gems, this book turns you into an editing powerhouse.

Renowned digital media innovator Larry Jordan delivers concise, well-tested techniques to make you more productive right now, without wasting time. These techniques are selected, organized, and illustrated to deliver maximum practical value directly to you.

Edit faster. Edit better. Edit easier.

These power tips solve problems--fast:

• Plan your projects to save time on deadlines
• Tweak your system and software to optimize performance
• Organize media to make it easier to find
• Wield the advanced, yet hidden, features unique to Final Cut Pro
• Make the most of Final Cut's audio tools, from edit to final mix
• Master video and computer technology to avoid problems
• Take control of the nearly infinite effects in Final Cut Pro

An essential reference for Apple Final Cut Pro editors.

Also by Larry Jordan: Techniques of Visual Persuasion shows you how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. Available at Peachpit and major resellers today.