Written by one of the world's leading business coaches, the new and updated edition of this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach who wants to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more- be that productivity or innovation- from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals to perform to higher levels. This classic and inspiring book aims o develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations. The author looks at the art of coaching from different perspectives and provides practical tips and models (such as the Spectrum of Coaching Skills and GROW ).
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.
This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
Each book in this smart and stylish series contains simple ideas, tips and visual guides to help readers make sense of hot topics. The series addresses the various challenges that one faces in daily working life. Topics include storytelling, strategic thinking, successful networking and presenting. Concise Advice expert-authors dissect, simplify and explain topics to help readers make more of an impact in business, future-proof their work, become more mindful or just get through more tasks each day.
Each book is short, snappy and easy-to-read, yet bursting with instantly actionable takeaways. The topics have been carefully selected to form a collection of thought-provoking, yet practical guides that will make a vital addition to any savvy business person's briefcase, handbag, bookcase or board room. The series is stylish and elegant in design, based on the famous Moleskin notebook format. It makes a great gift as a single item or an entire series.
To succeed and perform in today's business and work environment, you need to harness a broad spectrum of skills and people. This book enables you to highlight your self-improvement areas and establish how to work with your colleagues more effectively. It covers every aspect of high-functioning business performance - from attitude, action, creativity and communication to efficiency, empathy, strategy, and sustainability.
At the heart of this book is an ingenious diagnostic tool (ACES System(R)) that enables anyone to assess their personal strengths and identify self-development areas to perform successfully in the modern business world. Whatever your stage in your work life is, at whatever age, the methods in this book can help you play your best career game, give you the winning edge, and allow you to ace it.
Harry Hill is one of the few foreigners to have created an enormous impact that reached nearly every household in Japan through his marketing prowess, business leadership as well as through his personal philosophy to living life. Under Harry's leadership, Shop Japan - today, one of Japan's biggest retail channels - experienced explosive growth with numerous hit products that completely changed the Japanese consumer retail market.
This book is a compelling tale of hope, resilience and success, inspiring readers to embrace optimism and turn life's challenges into opportunities for personal growth and triumph. Based on Harry's personal and unique business journey, it serves as a testament that, with the right mindset and determination, one can conquer any obstacle and create an extraordinary life.
In nearly all sectors-especially those that are service related-anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but co-owned with customers, employees, service partners and investors. And employees themselves want a sense of meaning and fulfilment from the companies they represent. There has been a general shift from a product-based economy to an experience-based one. For companies, the role of its customers and employees as ambassadors is of huge importance today. In short, the successful organization of tomorrow will deliver a customer experience that reinforces a sense of shared values with customers and stakeholders. This book defines a unique a fresh approach to the design, implementation and development of customer experience strategy in any organization
Leadership and future-of-work expert Erik Korsvik Ostergaard's new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations to support leaders in shaping and transforming their company structures, cultures and governance.
This important book helps business executives, managers and entrepreneurs to answer the following critical questions: How do I use my understanding of trends and signals in society and technology to design my organization, culture and governance? How do I look for signals inside of my organization? How do I challenge and revisit our assumptions and anticipations which we build our view of the future on? And what kind of leadership skills and style is required to be futures literate inside of my organization? This book is essential for any leader participating in the tactical world of organizational change management. It builds on important academic approaches like Anticipation-for-Emergence, on business approaches like strategic foresight, and on real-life cases of tactical foresight in large companies and scale-ups.
,Emotional intelligence (EQ) is the ability to manage your own emotions and those of others. It is one of the most underrated skills in business and work that anyone can develop and use effectively.
In this book, a leading EQ practitioner with more than 25 years commercial experience shows you how to develop your self-awareness, social skills, self-management and ambition in order to cope with and succeed in your work and career. The great news is that your EQ - unlike your IQ - is not fixed, it can be developed over time with a bit of guidance and practice. The Emotional Intelligence Book provides practical and authoritative advice on making a difference through EQ. Part of the Concise Advice series.Each book in this smart and stylish series contains simple ideas, tips and visual guides to help readers make sense of hot topics. The series addresses the various challenges that one faces in daily working life. Topics include storytelling, strategic thinking, successful networking and presenting. Concise Advice expert-authors dissect, simplify and explain topics to help readers make more of an impact in business, future-proof their work, become more mindful or just get through more tasks each day.
Each book is short, snappy and easy-to-read, yet bursting with instantly actionable takeaways. The topics have been carefully selected to form a collection of thought-provoking, yet practical guides that will make a vital addition to any savvy business person's briefcase, handbag, bookcase or board room. The series is stylish and elegant in design, based on the famous Moleskin notebook format. It makes a great gift as a single item or an entire series.
Pasamos m s de un tercio de nuestra vida trabajando, pero muy pocas veces lo disfrutamos realmente. Nadie te dice c mo hacerlo. Hay muchas personas que, sin importar su cargo, no solo evidencian no estar pas ndolo bien, sino que incluso parecen frustradas. Otras, casi la mayor a, no est n ni tristes ni contentas, piensan que «es lo que hay , que «hay que trabajar para ganarse el sustento y que, cuanto m s r pido pase el tiempo en el trabajo, mejor.
La felicidad laboral no es una utop a, se puede conseguir. No debes resignarte a tener que ir a trabajar, sino que puedes disfrutar el tiempo que pasas en la oficina tanto como el que compartes con tu familia o tus amigos. Cuando disfrutas tu trabajo, el «plato de ir a trabajar pasar de ser algo ins pido a dejarte un buen sabor de boca. «Por fin es lunes pone a tu disposici n una serie de recetas que te ayudar n a configurar tu propio men para ser m s feliz y disfrutar de tu trabajo. Encontrar s recetas para pensar en positivo, ponerle pasi n a lo que haces, aprender a manejar las preocupaciones, aprovechar el tiempo y mantener buenas relaciones interpersonales, entre otras , resalta su autor.
Duke Corporate Education is one of the world's leading providers of executive education (ranked number 1 by the Financial Times in 2023) and the co-publisher (with LID) of the leadership journal, Dialogue. This book (published to coincide with the 10th anniversary of Dialogue) contains 20 of the most influential articles from Dialogue about modern leadership.
Covering the five key topics of leadership, strategy, innovation, finance and marketing, the articles are written by well-known thinkers and practitioners from within Duke University and elsewhere. The result is a collection of authoritative and highly informative readings that will provide managers and executives with a solid briefing and review of current and future issues in management and leadership.
This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
Estamos al borde de una revoluci n tecnol gica que alterar profundamente la forma en que vivimos, trabajamos y nos relacionamos unos con otros. En este futuro emergente cada vez m s digital, artificialmente inteligente y siempre conectado, solo prosperar n y lograr n un equipo de alto rendimiento las empresas que se preocupen por el bienestar, la salud y la felicidad de las personas. Chief Wellbeing Officer es para cualquier persona que quiera lograr una organizaci n m s humana a trav s del trabajo individual, redescubri ndonos y ajustando nuestro comportamiento en el lugar de trabajo, o dise ando una estrategia de bienestar para todo el equipo donde se lidere con el ejemplo y desde todos los niveles de la organizaci n.
A trav s de sus historias y experiencias, los autores muestran el camino para crear entornos positivos, apasionados y cooperativos, donde se evite el valor a corto plazo en favor del aprendizaje profundo, un diferenciador clave en un mundo donde el cambio r pido es la norma. Un libro de referencia para cualquier directivo, en especial para los responsables de recursos humanos, formaci n y desarrollo para los que la atracci n y retenci n del talento es un factor esencial.
A trav s de 14 casos reales, las autoras van desgranando las verdaderas herramientas de trabajo de los coaches y c mo es, en realidad, un proceso de coaching. Las historias de los diferentes clientes retratados en Pr cticas de coaching describen situaciones cercanas en el mbito profesional y el personal: dificultades de relaci n en la oficina, gesti n de las emociones, la nueva cultura en el marco de un cambio en la direcci n de la empresa o la motivaci n en el trabajo son algunos de los temas que se tratan.Como novedad, aporta nuevos casos de coaching con caballos, una modalidad totalmente experiencial basada en la interacci n con un caballo y c mo encontrar la cooperaci n voluntaria de ste, que en los ltimos tiempos est obteniendo un gran inter s en el mbito empresarial.Eminentemente pr ctica, la obra se vertebra a trav s de los di logos entre el coach y el cliente, explicaciones te ricas, reflexiones, ilustraciones y cuadros, dando como resultado una lectura amena y atractiva.