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A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction.
Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent?
This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.
Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.
But this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.
You think you have a winning strategy. But do you?
Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win--or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important--or more difficult--to choose the right approach to strategy.
In this book, The Boston Consulting Group's Martin Reeves, Knut Haan s, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment--how unpredictable it is, how much power you have to change it, and how harsh it is--a critical component of getting strategy right. They show how existing strategy approaches sort into five categories--Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable--depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.
Addressing your most pressing strategic challenges, you'll be able to answer questions such as:
Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
A guide for mining the imagination to find powerful new ways to succeed.
We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?
The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:
Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis.
The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Organizations often declare that their biggest asset is their people. As such, business leaders make constant efforts to hire the best talent - and to get the best out of their workers. But a confluence of forces is reshaping all aspects of talent management. A war for talent rages and will be exacerbated in the long-term by demographic aging; the half-life of skills is decreasing as AI powers more parts of business workflows; flexible and hybrid work models are becoming commonplace; and management methods focused on measurement and efficiency are not sufficient for engaging a purpose-seeking generation.
In these turbulent times, CEOs and their entire teams - not just HR - need to rethink how they can create a people advantage, going beyond traditional approaches to organization, performance management, and compensation. This book - a collection of recent essays written by researchers at the BCG Henderson Institute, Boston Consulting Group's think tank - aims to help leaders to reinvent work by providing a forward-looking perspective on all aspects of talent management.
Across five chapters, the book discusses
By providing a combination of new ideas, real-world examples, and concrete recommendations, Reinventing Work serves as a guide for leaders to effectively navigate the changing nature of work.
As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic priority for business leaders is how to enact large-scale organizational change. Even companies that are current industry leaders are vulnerable to disruption. Company leaders need to watch over their shoulder for--and transform the company in anticipation of--the next disruption.
Mastering the Science of Organizational Change summarizes the work of the BCG Henderson Institute and its fellows and ambassadors over several years to develop a more scientific approach to change. Hundreds of companies are analyzed in the book's discussion on how to beat the odds in large-scale change management using an evidence-based approach--a large-scale analysis of what approaches actually work in which circumstances.
Part 1 of the book reviews the imperatives for self-disruption. The second part elaborates on how to manage the process of change. Finally, Part 3 discusses how organizations can take change to the next level.
Events around the book
Link to a De Gruyter online event in which, Martin Reeves, Chairman of the BCG Henderson Institute, will share lessons on how to develop a more scientific approach to change including how to self disrupt, how to manage the process of change, and how organizations can take change to the next level:
https: //youtu.be/TfzFllmL4Cg
The Covid-19 crisis caused massive disruptions to businesses around the world. Many were caught unprepared by the pandemic, putting some in danger of collapse. But not all were equally affected--some emerged from the crisis in a position of advantage. Research on corporate performance over decades shows that the dispersion between companies consistently increases in times of crisis. In other words, resilience to unexpected shocks has a disproportionate impact on long-term competitive advantage.
Furthermore, ongoing trends are making it harder for businesses to sustain success over time. New offerings are being adopted, matched, and made obsolete faster, and competitive advantage is becoming less durable. In order to survive in the long run, businesses must reinvent themselves regularly--doing the same thing over and over will eventually lead to failure.
Many business leaders are now expressing an intention to make their companies more resilient, but there is not yet a well-codified playbook for doing so. This book, drawing on research from the BCG Henderson Institute over many years, provides a set of perspectives on how to thrive under adverse conditions and how to reinvent businesses for the changing context. Overcoming both of these challenges is necessary for leaders to build long-lasting companies.
The playing field for business has changed significantly in recent decades. The pace of change is accelerating, driven by increased technological progress and shrinking business lifespans. Economic and political uncertainty has risen dramatically and is likely to remain at elevated levels. Industry boundaries are blurring, increasing the potential paths to competitive disruption.
Strategy is not dead--in fact, as the gap between winners and losers within industries continues to grow, it is more important than ever. However, the playbook needs to be reinvented for today's business environment. Classical sources of competitive advantage, such as scale and differentiation, have not gone away, but they have been complemented by new dimensions of competition.
This book discusses the new role of strategy in a dynamic, unpredictable context. Part 1 of this book revisits classical strategy frameworks and what changes should be made to apply them to the modern era. Part 2 discusses new strategic capabilities companies need today, such as adapting to uncertain environments and shaping new or disrupted ones. Part 3 examines the expanding boundaries of strategy, including new competitive imperatives as well as the wider range of timescales on which businesses must now operate.
Drawing on the work of the BCG Henderson Institute and its fellows and ambassadors over several years, Dynamic Strategy will help business professionals as well as academics and students with an interest in strategy understand the new competitive challenges that businesses face and develop a playbook to address them.
Events around the book
Link to a De Gruyter Online Event in which Martin Reeves, Chairman of the BCG Henderson Institute, talks about successful business strategies in turbulent times:
https: //youtu.be/84YE4DBdQpo
Leaders and their organizations do not operate in a vacuum but both influence and are influenced by the environment. Today's business organizations are fast moving, uncertain, politicized, sustainability challenged and technologically fluid. This business climate requires new approaches to leadership. Some leaders will rise to the occasion, while others will struggle to adapt.
New Leadership Imperatives explores the new challenges of leadership and discusses how leaders can help their organizations to successfully adapt to new conditions. Drawing on lessons from various fields--from military to sports to psychology and neuroscience--this book delves into the challenges leaders face, ranging from social polarization to geopolitical instability.
This book aims to guide leaders in making the right choices for their teams, their organizations, their stakeholders, and society as a whole.
A business ecosystem may be defined as a dynamic group of largely independent economic players that create products or services that together constitute a coherent solution for customers. Business ecosystems are high on the agenda of many business leaders. They are now highly prevalent, frequently disruptive, and all companies should add the required capabilities to their strategy toolbox.
Business Ecosystems is based on more than three years of research by the BCG Henderson Institute, their work with dozens of companies on their ecosystem strategies, and hundreds of conversations with academics, managers, investors, entrepreneurs, and government employees. Part I reviews the fundamentals of business ecosystems - definition, design, success factors, governance, strategies. Part II elaborates on special topics, such as trust and data, industry applications, and their potential for sustainability.
Ecosystems might not be a solution for all problems, but they are also not a transitory phenomenon. The field is evolving fast and as the success factors for creating, managing and participating in business ecosystems are increasingly accepted and understood, many established and emerging companies have the opportunity to put themselves in a position to unlock great innovation and value creation potential by engaging in ecosystem business models. This book will support business professionals and executives on this journey.
Over the past decade, businesses have faced relentless change on multiple dimensions, and the list of the world's largest companies has changed enormously. The keys to success are likely to be just as different for the new decade. Winning the '20s analyzes the new competitive environment that businesses face and outlines what will it take to win in the 2020s.
To stay ahead of the trends that are reshaping business, leaders need to rethink existing assumptions and retool their companies. Both traditional incumbents and younger digital giants will face very different but equally critical challenges in the 2020s--and would do well to learn from each other's strengths.
This book discusses the new dimensions of competition that will affect corporate strategy in the next decade and how leaders can reinvent their organizations to be better suited for the new environment. The companies that succeed in the 2020s will look very different than they do today--they will have evolved their businesses to harness new technologies and reshaped their external relationships, organizations, and approaches accordingly.
Winning the '20s will help business professionals as well as academics and students with an interest in strategy and leadership answer this critical question for the start of this decade: How should you prepare your company to avoid being left behind and emerge as a winner in a rapidly evolving business landscape?