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Graphic Arts - Branding & Logo Design

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LOGO Design. Global Brands
by Wiedemann, Julius       
(Hardcover - English - 9783836576758)
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference ..
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RM 166.89
RM 150.03
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LOGO Modernism
by Müller, Jens    Remington, R. Roger   
(Hardcover - English - 9783836545303)
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens M ller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from me ..
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RM 567.77
RM 510.43
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Wheeler, Alina    Millman, Debbie   
(Hardcover - English - 9781118980828)
Designing Brand Identity Design Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. br Over 100 branding subjects, checklists, tools, and diagrams. br 50 case studies that describe goals, process, strategy, solution, and results. br Over 700 illustrations of b ..
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RM 299.22
RM 269.00
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From Type to LOGO: The Best Logotypes from Around the World
by Victionary       
(Hardcover - English - 9789887566595)
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. ..
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RM 288.22
RM 259.11
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LOGO Beginnings
by Müller, Jens    Wiedemann, Julius   
(Hardcover - English - 9783836582285)
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the "logo detective" by Wired magazine, examined historical trademark registers, internati ..
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RM 573.57
RM 515.64
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Menu Design in America
by Heller, Steven    Mariani, John    Heimann, Jim
(Hardcover - English - 9783836520294)
Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years o ..
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RM 209.42
RM 188.27
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Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
by Bokhua, George       
(Hardcover - English - 9780760376515)
Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design , noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time . Applying the en ..
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RM 225.28
RM 202.53
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Craft Beer Design: The Design, Illustration and Branding of Contemporary Breweries
by Gestalten    Monrad, Peter   
(Hardcover - English - 9783967040326)
The experience of craft beer is not just about what's in the can, but what's on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Craft Beer Design, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their ..
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RM 244.63
RM 219.92
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Somewhere Yes: The Search for Belonging in a World Shaped by Branding
by Baudenbacher, Beat Kaspar       
(Paperback - English - 9781639080113)
In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. ​A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this st ..
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RM 122.65
RM 110.26
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Logo, Revised Edition
by Evamy, Michael       
(Hardcover - English - 9781786275813)
"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." - Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a ..
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RM 292.36
RM 262.83
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The Brand Therapy Book: Key branding lessons to save time and money while winning hearts and minds.
by Geyrhalter, Fabian       
(Paperback - English - 9781734939705)
strong A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus. strong ..
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RM 111.19
RM 99.96
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Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan
by Chase, Karen A.       
(Paperback - English - 9781733752848)
★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan. br This workbook will guide you through steps to: ul li Structure realistic hours for writing versus marketing li li Craft your particular author message li li Outline how to connect with your targeted readers better li li Select your ..
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RM 106.01
RM 95.30
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Branding: In Five and a Half Steps
by Johnson, Michael       
(Hardcover - English - 9780500518960)
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rat ..
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RM 303.37
RM 272.73
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Identity: Chermayeff & Geismar & Haviv
by Chermayeff, Ivan    Geismar, Tom    Lange, Alexandra
(Hardcover - English - 9780692955239)
strong The NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun: Chermayeff & Geismar & Haviv created some of America's best-known logos strong Seminal New York design firm Chermayeff & Geismar & Haviv, founded by Tom Geismar and Ivan Chermayeff, has designed countless brand logos that have become indelible parts of American visual culture: the Chase Bank octagon, the NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun and many more. Still at the forefront today with the addition of partner Sagi Haviv, the firm has more recently designed logos and identities for the Library of Congress and Harvard University Press. Instead of consolid ..
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RM 730.61
RM 656.82
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Palette Mini 06: Transparent: Transparencies in Design
by Victionary       
(Paperback - English - 9789887462897)
Since it was first released, the original PALETTE series has been an instrumental source of color-themed references for designers around the world. 8 editions later, in keeping with the demands of today's creative practitioners, PALETTE mini books were introduced at the end of 2019 as flip-friendly versions of their originals - redesigned into a compact size with minimal layouts for instant inspiration. By manipulating the sense of absence and presence, transparency is a powerful attribute that can lure viewers into exploring what lies beneath and beyond a surface. Featuring additional projects that play with opacity, transparency, and everything in between in ..
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RM 199.54
RM 179.39
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New Retro: 20th Anniversary Edition: Graphics & Logos in Retro Style
by Victionary       
(Paperback - English - 9789887462941)
There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed gold, New Retro showcases a brilliant collection of work that is anything but outdated, featuring projects that not only draw inspiration from the good old days, but also merge seamlessly with contemporary influences and culture. First published in 2016, this 2021 rerelease - with additional proj ..
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RM 251.19
RM 225.82
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More Is More: Designing Bigger, Bolder, Brighter
by Victionary       
(Paperback - English - 9789887462873)
Minimalist design has grown into a popular and timeless aesthetic due to its emphasis on uncluttered spaces and the exclusion of unnecessary elements, making it the perfect anecdote to the chaos of modern life. However, although it works across a variety of mediums -- spanning visual identities and interiors -- some may find its rigor and restraint too dull or lacking in character visually. As such, the maximalism movement has been gaining more and more momentum of late. Instead of extolling "less is more" and paring everything down to a bare minimum, creatives are expressing themselves in bigger, bolder, and brighter ways that brim with personality. Whether it ..
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RM 279.36
RM 251.14
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The Wild World of Barney Bubbles: Graphic Design and the Art of Music
by Gorman, Paul       
(Paperback - English - 9780500296455)
The Wild World of Barney Bubbles celebrates the graphic design genius whose work linked the underground optimism of the 60s to the sardonic and manipulative art that accompanied the explosion of punk. Barney Bubbles remains a powerful influence on contemporary artists four decades after his death, having encompassed designs for Sir Terence Conran and underground magazines Oz and Friends as well as remarkable record sleeves and posters for Billy Bragg, Elvis Costello, Depeche Mode, Ian Dury, Hawkwind, The Damned and Nick Lowe. He also collaborated with artists and photographers, including Derek Boshier and Brian Griffin, and produced paintings, furniture, set ..
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RM 275.24
RM 247.44
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You Are Here 2: A New Approach to Signage and Wayfinding
by Victionary       
(Hardcover - English - 9789887462958)
When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. A follow-up to the first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply ..
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RM 270.55
RM 243.22
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Logo Design Theory: How Branding Design Really Works
by Shumate, A. Michael    Shumate, A. Michael   
(Paperback - English - 9781777016807)
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. strong Section 1: Foundational Principles of Graphic Design strong In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. strong Section Two: Branding ..
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RM 160.03
RM 143.87
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