For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation's leading consumer public relations agencies developing and executing marketing and public relations campaigns for leading companies and brands around such major sports and entertainment properties as the Olympic Games, Super Bowl, World Series, U.S. Open Tennis and The Rolling Stones. Today, he collaborates with Gen Z as an assistant professor of practice in public relations in the Rutgers University School of Communication & Information.

Mark's book, Decoding Gen Z, was published in 2018 and captured the attention of media, marketers and employers nationwide as Gen Zers were starting to become a focus of corporations and brands. In 2020, Mark co-authored Engaging Gen Z with Harvard University student Michael Pankowski. Both books led to invitations from conferences, corporations, brands, agencies, associations and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. To learn more, visit www.markbealspeaks.com.