It is human nature to look to the past when seeking inspiration, particularly in art and related creative fields. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorize due to its special significance in the hearts and minds of local communities. Although often created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that has the ability to transcend time and inspire the creatives of today.

From mural art to fashion, product design, graphics and interiors, New Folk Art features a colorful collection of work from around the world that draws from ancient folklore and traditional crafts to breathe new life into tales that have been passed down through the generations.