This fascinating study explores how face functions as social capital for leaders in Thai society. It examines the anatomy of Thai face, ways to gain, lose, and maintain face, patron-client dynamics, and the sources and paradigms of power. Ethnographic research gives voice to Thai leaders as they describe face behaviors and the flow of power in their society. The author compellingly reveals an indigenous but little-used pathway to virtuous leadership that empowers both leaders and followers, to the benefit of all.

Written with academic rigor in a popular style, the book presents insights that are crucial to understanding and building strategic relationships in Thai society.