Discover the ever-changing, always challenging, and eternally creative profession of graphic design.

This book will teach you new techniques that will push you beyond your comfort zone. Find out how to utilize AI generators ChatGPT, Firefly, Express, and the Creative Suite's contextual AI bars in your creative processes.

As a new student of graphic design, you will build up the skills, techniques, and understanding needed to develop appealing visual messages.

Professional graphic designers, enhance your skills by learning more effective methods for selecting colors and utilizing programs to create unique typefaces.

Marketers who produce collateral materials can quickly learn how to develop stunning solutions based on the principles of design. Amplify your creative talent to produce remarkable digital content.

Whether you are a graphic designer, marketer, or student, you will benefit from the explanations of graphic art styles and how to apply them to strengthen your own concepts. The book critiques unsatisfactory examples and exhibits better solutions. Projects including AI scenarios are included to boost your portfolio. This book provides practical tips and techniques that can enhance any curriculum.

The author Neal Hettinger has taught at the university level and worked as a graphic artist in markets such as Los Angeles with clients that included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, and Pioneer Electronics.