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Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands - Edition #2 - Revised
by Crainer, Stuart , Dearlove, Des
Paperback - English

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

RM 169.61
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ADDITIONAL INFO

Edition Number
2
Edition Number
Revised
ISBN
1841124397
EAN
9781841124391
Publisher
Publication Date
30 Dec 2002
Pages
256
Weight (kg)
0.41
Dimensions (cm)
23.6 x 16.1 x 2.0
About Author
Julian Birkinshaw is Associate Professor of Strategic and International Management at the London Business School and a Fellow of the Advanced Institute of Management Research. His research, teaching and consulting focuses on the strategic management of large multinational corporations. <P> "Management Today" profiled Julian Birkinshaw as one of six of the 'Next Generation of Management Gurus'. He is the author of seven books, including "Entrepreneurship in the Global Firm" (2001) and "Inventuring: Why Big Companies Must Think Small" (2003). <P> STUART CRAINER is co-founder of Suntop Media and
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