About Author
Julian Birkinshaw is Associate Professor of Strategic and International Management at the London Business School and a Fellow of the Advanced Institute of Management Research. His research, teaching and consulting focuses on the strategic management of large multinational corporations. <P> "Management Today" profiled Julian Birkinshaw as one of six of the 'Next Generation of Management Gurus'. He is the author of seven books, including "Entrepreneurship in the Global Firm" (2001) and "Inventuring: Why Big Companies Must Think Small" (2003). <P> STUART CRAINER is co-founder of Suntop Media and
