The story of an iconic group, the advent of pop, and the birth of rock music in 1960s Britain.

The Yardbirds were trailblazers in the rapid development of pop music in Britain between 1963 and 1968. With members including Eric Clapton, Jeff Beck, and Jimmy Page, they helped to set the basic template of what has been known ever since as rock music and gave rise to one of the most commercially successful bands of all time: Led Zeppelin. Peter Stanfield situates the band in the rise of British R&B and the tumult of the psychedelic era. Obsessively detailed about both the band and 1960s pop culture, this is the book fans of the Yardbirds have always needed.