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Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Hardcover - English

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

RM 153.79
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ADDITIONAL INFO

ISBN
1668070901
EAN
9781668070901
Publisher
Publication Date
04 Feb 2025
Pages
304
Weight (kg)
0.40
Dimensions (cm)
21.8 x 14.9 x 2.7
Categories
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