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Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
Paperback - English

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness--and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.

Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable

The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.

Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

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ADDITIONAL INFO

ISBN
1631597086
EAN
9781631597084
Publisher
Publication Date
16/04/2019
Pages
232
Dimension
25.15cm x 21.34cm x 1.78cm
Age Group
NA to NA
Grades
Not Applicable to Not Applicable
Lexile Level
0
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About Author

Budelmann, Kevin
Kevin Budelmann and Yang Kim founded People Design, is an experienced design firm based in Grand Rapids, MI that has built a reputation for design excellence among long-standing clients and within the design community. http: //www.peopledesign.com

Kim, Yang
Yang Kim founded People Design with Kevin Budelmann. Based in Grand Rapids, MI, People Design is an experienced design firm that has built a reputation for design excellence among long-standing clients and within the design community. http: //www.peopledesign.com

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