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Brand Thinking and Other Noble Pursuits
Paperback - English

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?

For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

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Publication Date
22.61cm x 15.49cm x 2.54cm
Age Group
NA to NA
Not Applicable to Not Applicable
Lexile Level
About Author

Millman, Debbie
Debbie Millman - an artist, designer, creative entrepreneur, writer, brand strategist, and educator - draws no distinction between life and work, career and calling. Her visual essays have been exhibited at the Chicago Design Museum, have graced the pages of "Print Magazine", and have been collected in "Look Both Ways: Illustrated Essays at the Intersection of Life and Design". Since 2005, her radio show "Design Matters" has been a beacon of creative culture through conversations with luminaries like Malcolm Gladwell, Milton Glaser, Lawrence Weiner, Neville Brody, Maira Kalman, and dozens more

Walker, Rob
Rob Walker writes the business and anthropology column Consumed for "The New York Times Magazine". He is the author of "Buying In: The Secret Dialogue Between What We Buy and Who We Are", and his work has appeared in many media outlets, from "The Wall Street Journal" to "The New Republic", from "GQ" to public radio program "Marketplace".

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