Make them follow you

That's the secret to creativity, according to Ray Bradbury. And to Steinbeck, ideas were like rabbits: quick to multiply. Everyone has their own idea as to how creativity works; inside, you'll find these ideas do quickly multiply, as dozens of writers, designers, and artists provide their own insight and advice on the creative process. Now it's your turn to take the lead and let creative inspiration follow you everywhere with Treat Ideas Like Cats.