Shocking pink--hot pink, as it is called today--was the signature color of Elsa Schiaparelli (1890-1973) and perhaps her greatest contribution to the fashion world.

Schiaparelli was one of the most innovative designers in the early 20th century. Many design elements that are taken for granted today she created and brought to the forefront of fashion. She is credited with many firsts: trompe l'oeil sweaters with collars and bows knitted in; wedge heels; shoulder bags; and even the concept of a runway show for presenting collections.

Susan G. Rubin's Hot Pink explores Schiaparelli's childhood in Rome, her introduction to high fashion in Paris, and her swift rise to success collaborating with surrealist and cubist artists like Salvador Dalí and Jean Cocteau. The book includes an author's note, a list of museums and websites where you can find Schiaparelli's fashions, endnotes, a bibliography, and an index.