This book has been written for the Small Medium Enterprise together with smaller Voluntary Organisations.

The book will help YOU in the following ways:

• Helping you to set up an online business
• Understanding how an online business works and how to avoid the pit falls
• Giving you guidance about generating sales, fulfilling orders and controlling finances
• Learning how to work with organisations such as Amazon and eBay
• How to provide the high level of customer service which is a pre-requisite in today's online marketplace

This book has been written in a "snappy" bullet point style allowing you to find the answers right away.

You are likely to be one of four types of people (in no particular order):

• An owner/manager who has an established business but now wants to create an online revenue stream
• A voluntary sector manager operating at national, regional or local level who wants to set up or improve the potential for raising funds through online activities
• You may have a great idea for a home based business but do not know how to set up the online side of things
• You have been "dabbling" with an existing online presence but feel you need some guidance and support to make your business more effective