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Win Bigly: Persuasion in a World Where Facts Don't Matter
Paperback - English

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as "the guy who created Dilbert" -- recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation--or resisting the tactics of emotional persuasion when they're used on you.

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more.

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ADDITIONAL INFO

ISBN
0735219737
EAN
9780735219731
Publisher
Publication Date
30/10/2018
Pages
320
Dimension
21.08cm x 13.97cm x 2.03cm
Age Group
NA to NA
Grades
Not Applicable to Not Applicable
Lexile Level
0
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