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The Case Against Reality: Why Evolution Hid the Truth from Our Eyes
The Case Against Reality: Why Evolution Hid the Truth from Our Eyes
Paperback - English

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

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ADDITIONAL INFO

ISBN
0393541487
EAN
9780393541489
Publisher
Publication Date
08 Nov 2022
Pages
280
Weight (kg)
0.23
Dimensions (cm)
20.8 x 13.8 x 2.0
About Author
Burkard WArdenweber obtained his PhD in computer science at Cambridge University, England. He headed Hella's Corporate R&D and founded the L-LAB. He is an honorary Professor at Paderborn University. Since 2004 he is in charge of Advanced Engineering at Visteon. He has published a number of books on Innovation Management. <P>JArg Wallaschek received his PhD from the Technische Hochschule Darmstadt, Germany. He is Professor of Mechatronics and Dynamics at the University of Paderborn and founded the L-LAB where he acts as chairman for the university partners. <P>Peter Boyce received his PhD from
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