The Real Power of Brands: Putting Brands to Work in a Changing World by Crainer, Stuart (9780273613794)

The Real Power of Brands: Putting Brands to Work in a Changing World

by Crainer, Stuart

Hardcover - English

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.

RM 277.93

RM 249.86

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ADDITIONAL INFO

ISBN

0273613790

EAN

9780273613794

Publisher

FT PR

Publication Date

03 Aug 1995

Pages

224

Weight (kg)

0.49

Dimensions (cm)

24.1 x 16.2 x 2.3

About Author

Julian Birkinshaw is Associate Professor of Strategic and International Management at the London Business School and a Fellow of the Advanced Institute of Management Research. His research, teaching and consulting focuses on the strategic management of large multinational corporations. <P> "Management Today" profiled Julian Birkinshaw as one of six of the 'Next Generation of Management Gurus'. He is the author of seven books, including "Entrepreneurship in the Global Firm" (2001) and "Inventuring: Why Big Companies Must Think Small" (2003). <P> STUART CRAINER is co-founder of Suntop Media and