George Gopen's radical new take on the language, his Reader Expectation Approach, explains how readers go about the act of reading. If we knew how readers make sense of a text, then we could tell the writers, who in turn could then structure their sentences to control most of the reader's interpretive process. The core of Gopen's new approach, and the reason it is a radical change, is a single discovery: Readers of English know where in the structure of a sentence or a paragraph to look for the arrival of certain kinds of crucial information. What's going on in a sentence? Whose story is it? How does it connect to the sentences that surround it? Which words should be read with the greatest emphasis, because they are the stars of that sentence's show? All of these questions are answered primarily by location: Readers know where in a sentence to look for what. If writers know about these locations, then writers can fill them with the appropriate information and become completely accessible to their readers. Gopen's longer books explain all this in detail; in this volume, he sets out the essences and high points of his discoveries in tweet-length, almost proverb-like distillations.
Gopen's Reader Expectation Approach to the English Language is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share George's quotes on Twitter, Facebook, LinkedIn, and Google+.
Leadership is one of the world's oldest professions. There are countless resources for one to learn about leadership and do in-depth study. In this book, my goal is not to provide a scholarly tome, but rather to provide emerging leaders simple messages for guidance and success. I do this through 140 simple messages that have helped me navigate life.
Why am I providing 140 messages, some have asked? Why not use traditional numbers, like five, ten, or 100? The answer is very simple. We are living at a time when Twitter and its 140-character limitation (now 280) is being used by leaders in all areas of life and at all levels of organizations. Some leaders are exemplary in their use of Twitter, and others less than exemplary. My goal is to leverage the zeitgeist we are living in to show how by using the limited characters allowed by Twitter, leaders can communicate strong messages that make a positive impact on people's lives. For that reason, this actionable leadership journal contains 140 Twitter-length messages written as a guide for emerging leaders on living, learning, and developing themselves and others on their journey to success.
Additionally, I have become convinced of the power of well-crafted short messages for another reason. I was a Forbes contributor for a year. As a member of the Forbes Coaches Council during that year, I contributed to thirty question-and-answer columns. The answers to the Q&As I submitted to Forbes were required to be 400 characters or fewer. This is slightly longer than Twitter's new 280-character limit. Some of the columns I appeared in were read by as few as 2,000 people. My most popular column, however, was read by more than 30,000 people. This clearly shows that people found value in our succinct messages and shared them with others. Hence, I believe there is value in the messages contained in this book designed to be an actionable leadership journal.
140 Simple Messages To Guide Emerging Leaders is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/EmergingLeaders.
If you could ask Hermione Granger, one of the main protagonists of the famous Harry Potter series, a question or seek her advice, what would you ask? We thought about that and created this unofficial book with what we perceive as her thoughts on very important topics in life, such as education, family, friends, dreams, and believing in oneself.
Hermione is, without a doubt, the brightest witch of her age, which is why she is looked up to by so many people. In this AHAbook, she shares with us tips and tricks to studying and how one can greatly increase their efficiency in education. As a Gryffindor, Hermione talks about bravery and courage and teaches us why we are bigger than our fears and greater than any obstacle. She speaks about the beauty of friendship and the value of family. Hermione tells us about how one's journey through life can possibly go and how to best handle things that come our way. She definitely believes that dreams can come true if you just believe in yourself.
Hermione Granger's Unofficial Life Lessons and Words of Wisdom is part of the AHAthat/THiNKaha series of books. AHAthat helps experts and thought leaders share their genius. The bite-sized morsels of wisdom within these physical and online books are easy to consume and share.
If you could ask Hermione Granger, one of the main protagonists of the famous Harry Potter series, a question or seek her advice, what would you ask? We thought about that and created this unofficial book with what we perceive as her thoughts on very important topics in life, such as education, family, friends, dreams, and believing in oneself.
Hermione is, without a doubt, the brightest witch of her age, which is why she is looked up to by so many people. In this AHAbook, she shares with us tips and tricks to studying and how one can greatly increase their efficiency in education. As a Gryffindor, Hermione talks about bravery and courage and teaches us why we are bigger than our fears and greater than any obstacle. She speaks about the beauty of friendship and the value of family. Hermione tells us about how one's journey through life can possibly go and how to best handle things that come our way. She definitely believes that dreams can come true if you just believe in yourself.
Hermione Granger's Unofficial Life Lessons and Words of Wisdom is part of the AHAthat/THiNKaha series of books. AHAthat helps experts and thought leaders share their genius. The bite-sized morsels of wisdom within these physical and online books are easy to consume and share.
Being a servant leader emulates from the heart and takes a great deal of intention in a few key areas of a person's life. Servant leaders are intentional about building a solid foundation that consists of a clear purpose, vision, and values. Once the foundation is established, they focus on building energy, performance, relationships, and their own character. They recognize that their impact is one of advancing society and the greater good of others.
After years of professional experience as a senior executive in the printing industry and working as an executive coach and servant leadership development consultant, Mark Deterding has built a solid model of servant leadership that is changing people's lives and how they lead. But the truth is the principles are really timeless, coming from Jesus, the ultimate model of servant leadership.
At a time when good leadership is so badly needed in all corners of our world, the 140 Actionable Ideas to Build Your Heart for Servant Leadership is out at just the right time This book shares the necessary insights you need to become the servant leader that will inspire others to greatness and leave the world in a better place.
By harnessing personal experiences alongside Deterding's key insights, readers will be able to better understand the practices of a servant leader in both their personal and professional lives. It will prepare them for living a life of significance
A Model of Servant Leadership is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AhaMessages. Increase your influence by picking up the Aha Amplifier to easily share Mark's quotes on Twitter, Facebook, LinkedIn, and Google+.
Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can't prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.
It doesn't have to be that way. We can and we must do better. It's time to prove our coaching and training impact for our clients, our businesses, and the coaching and training industry as a whole.
This book lays out the framework to help you generate better results from your coaching practice using the Stakeholder Centered Coaching(R) approach, a proven coaching methodology and philosophy created by Marshall Goldsmith that demonstrates ROI and dramatically increases the likelihood of a successful coaching engagement. The best part about Stakeholder Centered Coaching is that it's a process you can use both personally and professionally for creating any kind of transformational change.
In this fun and engaging book, Marshall Goldsmith and Sal Silvester submit a mandate for measuring behavior change in leadership development and coaching programs and offer a practical process that enables coaches, trainers, and Organizational Development leaders to measure change in their programs. You'll learn the keys to starting your coaching engagements with a strong foundation, how to implement suggestions from the people most impacted by a coachee, and tips for sustaining behavior change. This is a must-read book for those who believe that more effective leadership leads to better business results.
Stakeholder Centered Coaching is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/SCCoaching
Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can't prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.
It doesn't have to be that way. We can and we must do better. It's time to prove our coaching and training impact for our clients, our businesses, and the coaching and training industry as a whole.
This book lays out the framework to help you generate better results from your coaching practice using the Stakeholder Centered Coaching(R) approach, a proven coaching methodology and philosophy created by Marshall Goldsmith that demonstrates ROI and dramatically increases the likelihood of a successful coaching engagement. The best part about Stakeholder Centered Coaching is that it's a process you can use both personally and professionally for creating any kind of transformational change.
In this fun and engaging book, Marshall Goldsmith and Sal Silvester submit a mandate for measuring behavior change in leadership development and coaching programs and offer a practical process that enables coaches, trainers, and Organizational Development leaders to measure change in their programs. You'll learn the keys to starting your coaching engagements with a strong foundation, how to implement suggestions from the people most impacted by a coachee, and tips for sustaining behavior change. This is a must-read book for those who believe that more effective leadership leads to better business results.
Stakeholder Centered Coaching is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/SCCoaching
Leadership is one of the world's oldest professions. There are countless resources for one to learn about leadership and do in-depth study. In this book, my goal is not to provide a scholarly tome, but rather to provide emerging leaders simple messages for guidance and success. I do this through 140 simple messages that have helped me navigate life.
Why am I providing 140 messages, some have asked? Why not use traditional numbers, like five, ten, or 100? The answer is very simple. We are living at a time when Twitter and its 140-character limitation (now 280) is being used by leaders in all areas of life and at all levels of organizations. Some leaders are exemplary in their use of Twitter, and others less than exemplary. My goal is to leverage the zeitgeist we are living in to show how by using the limited characters allowed by Twitter, leaders can communicate strong messages that make a positive impact on people's lives. For that reason, this actionable leadership journal contains 140 Twitter-length messages written as a guide for emerging leaders on living, learning, and developing themselves and others on their journey to success.
Additionally, I have become convinced of the power of well-crafted short messages for another reason. I was a Forbes contributor for a year. As a member of the Forbes Coaches Council during that year, I contributed to thirty question-and-answer columns. The answers to the Q&As I submitted to Forbes were required to be 400 characters or fewer. This is slightly longer than Twitter's new 280-character limit. Some of the columns I appeared in were read by as few as 2,000 people. My most popular column, however, was read by more than 30,000 people. This clearly shows that people found value in our succinct messages and shared them with others. Hence, I believe there is value in the messages contained in this book designed to be an actionable leadership journal.
140 Simple Messages To Guide Emerging Leaders is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/EmergingLeaders
In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's on the frontlines and part of the voice of your brand. Growing one entails a great deal of hard work that includes interfacing with marketing, product management, customer care, and operational tasks to incorporate cross-functional goals. Several of those point-of-views are presented here with insights.
Even once your team and systems are already set up, one important thing that top executives will tell you from experience is about execution: how you build and make your own sales team function efficiently. This is because we rarely get to live Plan A. Plan B is how we adapt. There will always be external factors that hinder you in achieving your goals. So, how do you push and move forward effectively? How do you put passion into play and be impactful in the industry?
Diane Updyke and her colleagues present valuable tips, value statements, and learnings that every businessperson can benefit from. For a thorough understanding of how to build and execute an effective sales team, get your hands on Diane Updyke's Building Your Sales Team today.
Building Your Sales Team is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/BuildingYourSalesTeam
Do you tackle everything with self-confidence and self-love, or are you striving to exceed expectations and grasp that inner goal of perfection? Do you often find yourself on a path of self-criticism, questioning, or fear of failure? Is it difficult to find more love for oneself, which may delay obtaining your professional and personal goals?
Many women often work in what is called fight or flight status. We ache for some sense of balance and often stress that everything is not getting accomplished as planned. One day, we may be at the top of our game; the next, we may feel utterly stuck.
In order to change toward the path of self love, you need to first adjust the way you view yourself inwardly. Love, security, and success come from within. With a rewiring of the mindset toward self love, you will start to cultivate positive outcomes and feelings of self worth. By believing in yourself daily, this will be the key to remarkable transformations in your life.
This book is full of 140 to-the-point messages, all designed to empower you on this path. Read them one at a time or in bulk, and find and live by those that resonate with you to be the women you want and deserve to be.
The Key to Being a Highly Successful Woman is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http: //aha.pub/SuccessfulWomen
Jill Rowley on #SocialSelling is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/Ahas). Share content from Jill's book on Twitter, Facebook, LinkedIn and Google+ from the complementary social media enable eBook: http: //bit.ly/JillRowley-AhaAmp0
The truths I present are universal and not exclusive to those who work in blue-collar trades. This book is intended for ALL who go out to work to provide for themselves and their loved ones.
Without question, many of us have already realized a few of the ideas presented. We have been taught these ideas by parents and other mentors. But some folks, through no fault of their own, have never heard any of the ideas discussed in this book. If you're one of these people, then this book is just for you
Whether you have heard this before and it reminds you of something or it refreshes your willingness to work toward your personal goals or if you are hearing this for the first time, the message is the same. The message is important and the message works.
My message to you is this: Yes, you are good enough. Yes, you are worthy. Yes, your best is good enough. Yes, there is honor and dignity in all walks of life. And yes, yes, yes, you can be successful while working with your hands in a blue-collar occupation. Yes, you can be successful without formal education or a college degree.
After all, I am a time-traveler, here to give you a glimpse of what can be in store for you in the future.
Hammering Out a Living is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, and LinkedIn via this link: http: //aha.pub/ACarpentersGuide.
A high performing sales force is the backbone of any organization. They give value to a company's products and services, and they carry their brand in the marketplace. There is one consistent problem that many businesses share -- finding, hiring, and motivating the best salespeople who will not just make calls, and generate leads, but will close deals. In this book, Sue Tidswell shared her expertise in scouting for skillful salespeople who will be assets to your firm.
Sue Tidswell, an accomplished Executive Sales Leader who has two decades of experience in building high performing Sales Teams, has Practically Brilliant Words of Wisdom that every organization must consider in its sales hiring procedures. These Practically Brilliant solutions are not only theories but practical and realistic hiring and business strategies that actually work. This book features 140 shareable AHA messages that should contribute to devising a consistent hiring process to easily identify skillful salespeople who will be instrumental in achieving the goals of your company.
Practically Brilliant Words of Wisdom on Hiring a High-Performing Sales Force is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHA messages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, and LinkedIn via this link: http: //aha.pub/EffectiveSalesForceHiring
Throughout history, there have been many stories displaying the undeniable power of the human mind to succeed in adversity. Is there a common element in each of these ground-breaking stories? The answer is, YES Enthusiasm is the core component that drives success. Want to learn and obtain enthusiasm for yourself? Fox Beyer has created a 5 step process for you to adapt and maintain enthusiasm, called F.A.C.T.S.
The first step in this adaptive process is understanding that the (F) failures that will undoubtedly accompany the journey to success do not define us. Instead of harping on failures, and practicing traits such as resilience, gratefulness, humility and integrity, we are able to tap into our enthusiasm during times of struggle. Thus, failures transform themselves into learning experiences, and hardships are simply pit stops on the road to success.
Next, by embracing our (A) authenticity, we are able to show our quirks and insecurities instead of wasting enthusiasm on trying to mask them. By simply being ourselves, we begin to establish a mindset of winning tranquility; one that can adapt to changing situations with both ease and rock-solid assurance. Additionally, by showing our vulnerabilities, we encourage others to do the same, thereby strengthening the team around us.
As we navigate life's peaks and valleys with a unique approach, (C) comparisons to others must be avoided. Unfair and often unrealistic, they are enthusiasm-sucking leeches. Instead, by directing our energy toward developing our own version of others' admirable character traits, we don't destroy our enthusiasm, we strengthen it.
Bolstered on the rocky road to success with the courage to be ourselves, (T) turning off noise further fills our enthusiasm's cup. Silence is rest that gives us the fuel to perform optimally in times of change. By integrating the practice of silence into our daily routines, we calmly devise ways to perform more efficiently and productively in spite of circumstances out of our control.
While we can develop and generate enthusiasm within our own minds, obstacles and adversity cannot be faced alone. By (S) spending time with people we trust, our adaptive skills and enthusiasm can further be strengthened. Those we trust listen, encourage, and challenge us, thereby enhancing our ability to navigate challenges- WITH ENTHUSIASM
Read this book and get the F.A.C.T.S.
You'll be ready when the $h*t hits the fan.
Throughout history, there have been many stories displaying the undeniable power of the human mind to succeed in adversity. Is there a common element in each of these ground-breaking stories? The answer is, YES Enthusiasm is the core component that drives success. Want to learn and obtain enthusiasm for yourself? Fox Beyer has created a 5 step process for you to adapt and maintain enthusiasm, called F.A.C.T.S.
The first step in this adaptive process is understanding that the (F) failures that will undoubtedly accompany the journey to success do not define us. Instead of harping on failures, and practicing traits such as resilience, gratefulness, humility and integrity, we are able to tap into our enthusiasm during times of struggle. Thus, failures transform themselves into learning experiences, and hardships are simply pit stops on the road to success.
Next, by embracing our (A) authenticity, we are able to show our quirks and insecurities instead of wasting enthusiasm on trying to mask them. By simply being ourselves, we begin to establish a mindset of winning tranquility; one that can adapt to changing situations with both ease and rock-solid assurance. Additionally, by showing our vulnerabilities, we encourage others to do the same, thereby strengthening the team around us.
As we navigate life's peaks and valleys with a unique approach, (C) comparisons to others must be avoided. Unfair and often unrealistic, they are enthusiasm-sucking leeches. Instead, by directing our energy toward developing our own version of others' admirable character traits, we don't destroy our enthusiasm, we strengthen it.
Bolstered on the rocky road to success with the courage to be ourselves, (T) turning off noise further fills our enthusiasm's cup. Silence is rest that gives us the fuel to perform optimally in times of change. By integrating the practice of silence into our daily routines, we calmly devise ways to perform more efficiently and productively in spite of circumstances out of our control.
While we can develop and generate enthusiasm within our own minds, obstacles and adversity cannot be faced alone. By (S) spending time with people we trust, our adaptive skills and enthusiasm can further be strengthened. Those we trust listen, encourage, and challenge us, thereby enhancing our ability to navigate challenges- WITH ENTHUSIASM
Read this book and get the F.A.C.T.S.
You'll be ready when the $h*t hits the fan.
Unexpected changes have disrupted our society, causing people to evolve in ways nobody ever thought possible.
How do people use this shift to expand their choices? How do they embrace the change and let go of what is inhibiting them and find the courage to move forward with a spirit of adventure?
Life has a miraculous way of delivering a series of messages for people to sense that it is time for a change. One of the many ways they can bring about and embrace this awakening is by changing how their atmosphere and living spaces communicate with them in their everyday lives.
The Universal Design Method provides people with a new and exciting way to design their living environments to remove the resistance and create a fear-free lifestyle.
As people embrace our new lifestyle and more people work from home, practitioners of the Universal Design Method will be able to design a space that blends their work life, home life and personal needs into one space. This includes those things to keep them safe and to allow them to play and enjoy their environment.
Simple changes to one's atmosphere can change their mindset in a big way. Areas that once brought stress, can now bring joy and inspire creativity. Once people start to shift their mindsets, they can start to see the opportunities presented to them every day and they can embark on a journey toward the next step in their lives. This gives them the freedom to create their reality.
Ultimately, life is all about the journey. Joy and motivation are the fuel for your passage.
Laura Mineff created the Universal Design Method to relieve people of their inhibitions by breaking down their fears. Practitioners of the Universal Design Method follow an approach that allows them the insight to generate the courage they need to get to the next step in their lives.
Ultimately, life is all about the journey and not about the destination. Are you ready to participate?
Unexpected changes have disrupted our society, causing people to evolve in ways nobody ever thought possible.
How do people use this shift to expand their choices? How do they embrace the change and let go of what is inhibiting them and find the courage to move forward with a spirit of adventure?
Life has a miraculous way of delivering a series of messages for people to sense that it is time for a change. One of the many ways they can bring about and embrace this awakening is by changing how their atmosphere and living spaces communicate with them in their everyday lives.
The Universal Design Method provides people with a new and exciting way to design their living environments to remove the resistance and create a fear-free lifestyle.
As people embrace our new lifestyle and more people work from home, practitioners of the Universal Design Method will be able to design a space that blends their work life, home life and personal needs into one space. This includes those things to keep them safe and to allow them to play and enjoy their environment.
Simple changes to one's atmosphere can change their mindset in a big way. Areas that once brought stress, can now bring joy and inspire creativity. Once people start to shift their mindsets, they can start to see the opportunities presented to them every day and they can embark on a journey toward the next step in their lives. This gives them the freedom to create their reality.
Ultimately, life is all about the journey. Joy and motivation are the fuel for your passage.
Laura Mineff created the Universal Design Method to relieve people of their inhibitions by breaking down their fears. Practitioners of the Universal Design Method follow an approach that allows them the insight to generate the courage they need to get to the next step in their lives.
Ultimately, life is all about the journey and not about the destination. Are you ready to participate?
For many years, a silent and important war has been fought between two nations.
On the one side, there's Credibility Nation which is composed of humans who go about life and their business with credibility and servant leadership. On the other side, there's Dubious Nation which is composed of humans who live and conduct their business with self-interest as their highest priority.
Dubious Nation is on a winning streak and is vanquishing Credibility Nation a thousand times over. It's shocking to see how many people are forgetting how important it is to live and transact business in a credible way.
I believe that there's still hope. There's still a way for Credibility Nation to win. It definitely won't be easy, and it won't happen in a day, but we can do it.
The path toward credibility starts with seeing and acknowledging that the world has changed.
We used to live in a village economy where people did business with a handshake. That was a time when people exchanged goods and services for other goods and services without using money. In that kind of economy, when a proprietor's product didn't live up to expectations, the villagers would either self-correct or ostracize.
After the village economy, we transitioned to and are now in the industrial age. Didn't we leave the industrial age and move into the Internet age. Sort of. What we've done is to primarily use technology to extend the processes, rules, and approaches to business and life that were developed in the industrial age.
The industrial age is a time where power and status are everything. The higher you rise on the corporate ladder, no matter what means you took to get there, the more successful and happier you become. The industrial age is dominated by self-satisfaction and self-interest.
Today, we're slowly transitioning to the global village. It is similar to the village economy with the big difference being our reach. We can now reach and need to be aware of millions of people from around the world.
The keys to success and happiness in the global village are credibility and relationships. Since technology has enabled us to connect with more people, how we live and do business can easily be seen. Thus, presenting ourselves as credibly as we can allows others to want to get to know, like, and trust us.
I wrote this book with the intention of enlightening humanity about what credibility truly is, how important it is as we move forward to the future, and how we can transform ourselves into credible humans.
My hope is that this book will serve as a wake-up call, a reminder, and a blueprint for those who want to join me in this movement toward credibility.
Now, take a look at yourself. Are you more in alignment with Credibility Nation than Dubious Nation? Or maybe, it's the other way around.
If you feel you're more dubious than credible, that's okay. Don't worry. There's always room for change and transformation. There will always be people who will lend you a helping hand and guide you toward credibility.
The doors of Credibility Nation will always be open to those who are willing and ready to transform themselves into better human beings. It's up to you to take that first step. Will you take it? We need you to be the human you know in your heart you want to be. Please join me in this epic battle against Dubious Nation.
The goal in my lifetime is to tip the scale.
For many years, a silent and important war has been fought between two nations.
On the one side, there's Credibility Nation which is composed of humans who go about life and their business with credibility and servant leadership. On the other side, there's Dubious Nation which is composed of humans who live and conduct their business with self-interest as their highest priority.
Dubious Nation is on a winning streak and is vanquishing Credibility Nation a thousand times over. It's shocking to see how many people are forgetting how important it is to live and transact business in a credible way.
I believe that there's still hope. There's still a way for Credibility Nation to win. It definitely won't be easy, and it won't happen in a day, but we can do it.
The path toward credibility starts with seeing and acknowledging that the world has changed.
We used to live in a village economy where people did business with a handshake. That was a time when people exchanged goods and services for other goods and services without using money. In that kind of economy, when a proprietor's product didn't live up to expectations, the villagers would either self-correct or ostracize.
After the village economy, we transitioned to and are now in the industrial age. Didn't we leave the industrial age and move into the Internet age. Sort of. What we've done is to primarily use technology to extend the processes, rules, and approaches to business and life that were developed in the industrial age.
The industrial age is a time where power and status are everything. The higher you rise on the corporate ladder, no matter what means you took to get there, the more successful and happier you become. The industrial age is dominated by self-satisfaction and self-interest.
Today, we're slowly transitioning to the global village. It is similar to the village economy with the big difference being our reach. We can now reach and need to be aware of millions of people from around the world.
The keys to success and happiness in the global village are credibility and relationships. Since technology has enabled us to connect with more people, how we live and do business can easily be seen. Thus, presenting ourselves as credibly as we can allows others to want to get to know, like, and trust us.
I wrote this book with the intention of enlightening humanity about what credibility truly is, how important it is as we move forward to the future, and how we can transform ourselves into credible humans.
My hope is that this book will serve as a wake-up call, a reminder, and a blueprint for those who want to join me in this movement toward credibility.
Now, take a look at yourself. Are you more in alignment with Credibility Nation than Dubious Nation? Or maybe, it's the other way around.
If you feel you're more dubious than credible, that's okay. Don't worry. There's always room for change and transformation. There will always be people who will lend you a helping hand and guide you toward credibility.
The doors of Credibility Nation will always be open to those who are willing and ready to transform themselves into better human beings. It's up to you to take that first step. Will you take it? We need you to be the human you know in your heart you want to be. Please join me in this epic battle against Dubious Nation.
The goal in my lifetime is to tip the scale.
In sales, there's a lot of talk about qualifying the buyer. What's the lead scoring say? Are they a marketing-qualified lead or a sales-qualified lead? Do they fit our ideal customer profile?
This is exactly BACKWARDS. Instead, you should be talking about how the buyer qualifies (and disqualifies) the seller. What determines who they invite to compete for the business?
Who do they call or email back? And who they share sensitive business information with?
This is the importance of Sales Credibility - the quality all salespeople must have before you can ever earn trust and become a trusted advisor.
This book reveals how salespeople build (and lose) credibility with the things you say and do every day. You'll learn the secrets of building your sales credibility, so you can attract higher-value accounts, gain greater access to the real decision-makers, and sell from a position of strength. It also gives you the leverage to avoid dropping your price when budget is hard to come by.
SalesCred(TM) introduces the Hierarchy of Sales Credibility(TM) which is a 5-layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level. The hierarchy is a roadmap which will help you be seen by sales prospects in the most credible light possible.
This book also enlightens sales managers on the new definition of credibility, the role it plays in sales, and how they can improve their team's credibility for higher performance.