A New York Times Notable Book of 2024
An absorbing account of India's transformation (The Guardian) from democracy towards autocracy told through brilliant on-the-ground reportage (The Times).
In an elegantly friendly writing style (Wall Street Journal), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
Winner of the Thinkers50's Radar AwardNow featuring a new chapter on the rise of illiberalism worldwide.
As featured in the viral video Rules for Rulers, which has been viewed over fifteen million times. Bruce Bueno de Mesquita and Alastair Smith's canonical book on political science turned conventional wisdom on its head. They started from a single assertion: leaders do whatever keeps them in power. They don't care about the national interest--or even their subjects--unless they must. Newly updated to reflect the global rise of authoritarianism, this clever and accessible book illustrates how leaders amass and retain power. As Bueno de Mesquita and Smith show, democracy is essentially just a convenient fiction. Governments do not differ in kind, but only in the number of essential supporters or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. And it is also the key to returning power to the people.