The romanticized notion that humans are born to run has buoyed the so-called running boom of the past 50 years: well-intentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner's high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat ruse--a marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentary-dominant lifestyle is laudable, the truth is that humans are actually born to walk, not run.

Mark Sisson, New York Times bestselling author, forefather of the ancestral health movement, entrepreneur founder of Primal Kitchen and Peluva footwear, and former 2:18 marathon runner, is officially proclaiming an end to the running boom. For the vast majority of enthusiasts, running--even slow-paced jogging--is far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the elevated, heavily cushioned modern running shoe enables ill-adapted people to run with poor technique, increased impact trauma, and a truly embarrassing rate of chronic overuse injuries.

Born To Walk will help reshape fitness culture to reject flawed and dated no pain, no gain ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long life-one step at a time. In Born To Walk you'll learn:

• How the endurance runner hypothesis of evolutionary biology is irrelevant to most modern citizens, whose genetic endurance gifts are buried under excess body fat, insufficient daily activity, weak musculature, and dysfunctional feet caused by a lifetime in shoes
• How the running boom was made possible by the invention of the heavily cushioned shoe. Without this, most people would be unable to run more than a short distance (especially on pavement) before succumbing to discomfort or injury
• How elevated, cushioned shoes actually increase impact trauma, enable poor technique, and are the driving cause of overuse injuries
• How to avoid the shocking 50 percent annual injury rate among regular runners by slowing down, improving foot functionality and implementing a correct midfoot landing technique
• How running does not help you lose excess body fat, and in fact can prompt genetic signaling for increased appetite, carb dependency, fat storage, and poor metabolic and hormonal health
• How running can promote a skinny fat physique: deficient strength and muscle mass, poor posture, and an accumulation of health-destructive abdominal fat-even if you run lots of weekly miles
• How an extreme devotion to endurance training can increase cardiovascular disease risk, compromise gut health, and suppress immune and hormonal function
• How the misplaced competitive intensity and struggle & suffer ethos of modern running culture can promote and unhealthy obsession and a high risk of burnout
• How marketing hype, distorted cultural values, and unsavory peer influences lure you into events like marathons and ultras that are inherently antithetical to health
• How aerobic conditioning at comfortable heart rates is the foundation of all fitness endeavors, and improves performance at all higher levels of intensity
• How to identify your ideal training pace using fat max heart rate-likely a brisk walk for most runners
• How the world's greatest endurance athletes train in a relatively less stressful, more sensible manner than the average novice, and how you can refine your approach to honor their protocols
• Why humans have a genetic imperative to walk extensively every day to support cognitive, immune, hormonal and mitochondrial function
• How walking can be a great catalyst for fat reduction by improving metabolic flexibility, regulating appetite and satiety hormones, and prompting an under-the-radar increase in metabolic rate
• How going barefoot or wearing minimalist shoes with flat, flexible soles and individual toe articulation can strengthen feet and reduce injury risk-and why you should walk in them, but not run
• How to implement an ancestral-inspired, broad-based functional fitness program, where your workouts are aligned with human genetic expectations for health.

This approach will get you fitter, leaner, and stronger than ever-without the pain, suffering, and sacrifice of the typical approach to endurance training.

Mark Sisson's 2009 release of The Primal Blueprint was the catalyst for the primal/paleo/ancestral health movement to gain mainstream awareness and acceptance. Both the hardcover and paperback editions enjoyed a seven-year run at the top of the primal/paleo charts and selling hundreds of thousands of copies. Sisson, publisher of the acclaimed MarksDailyApple.com, the acclaimed and most-visited primal/paleo blog, has spent the past six years diligently researching and evaluating recent the most up-to-date science and reflecting on thousands of users' experiences going primal. The second edition of The New Primal Blueprint offers a comprehensively revised, expanded, and updated message from the original runaway bestseller.

The New Primal Blueprint serves as the ultimate road map for anyone wishing to make the shift from flawed conventional wisdom about diet and exercise to a healthy, happy empowering lifestyle patterned after the evolutionary-tested behaviors of our hunter-gatherer ancestors. The book details the ten immutable Primal Blueprint lifestyle laws that enable empower you to reprogram your genes to direct in the direction of weight loss, health, and longevity. The Primal Blueprint laws are validated by two million years of human evolution as well as an ever-expanding body of contemporary scientific research. Sisson's philosophy was originally met with skepticism as he aggressively challenged numerous mainstream health tenets. Eight years later, mainstream medical and health science are validating the Primal Blueprint tenets assertions that a high-carb, grain-based diet will make you fat, tired, and sick; that a consistent routine of medium-to-difficult cardiovascular workouts can actually compromise your health and longevity and increase risk of heart disease; and that consuming (whole food sources of) fat and cholesterol does not lead to heart disease as we have been led to believe, but rather offers many health benefits.

The New Primal Blueprint comes alive with a vibrant full-color presentation packed with photos, graphics, and cartoons to make for a fun, easy, and memorable read. Join hundreds of thousands of primal enthusiasts and embrace a new way of life where you take responsibility for your health, fitness, and happiness. Reject once and for all the flawed conventional wisdom that has left modern citizens struggling with fatigue, excess body fat, and elevated disease risk factors as a consequence of grain-based eating habits, exhausting exercise routines, sedentary lifestyle patterns, and high-stress existences that misdirect our genes and promote illness instead of wellness and longevity.

Here is a quick overview of the ten Primal Blueprint laws that will help you quickly and effortlessly reprogram your genes in the direction of health, happiness, and longevity:

Law #1 - Eat Plants and Animals: Enjoy the nutritious, satisfying foods that fueled two million years of human evolution.

Law #2 - Avoid Poisonous Things: Avoid toxic modern foods (primarily refined vegetable oils, sugars, and grains) that make us fat, sick, and malnourished.

Law #3 - Move Frequently: Enhance fat metabolism, improve cognitive function, and avoid the stress of chronic cardio by keeping active with aerobic workouts at a comfortable heart rate, increased everyday movement, and complementary flexibility/mobility activities throughout your day.

Law #4 - Lift Heavy Things: Brief, intense sessions of functional, full-body resistance exercises supports muscle development, increases bone density, and prevents injury.

Law #5 - Sprint Once in a While: Occasional all-out sprints turbo-charge fat reduction and deliver a boost of anti-aging hormones.

Law #6 - Get Plenty of Sleep: Align your sleep with your circadian rhythm by minimizing artificial light and digital stimulation after dark, and creating a calm, quiet, dark sleeping sanctuary. Optimal sleep promotes healthy immune, brain, and endocrine function.

Law #7 - Play: Balance the stress of modern life with some unstructured, physical fun! Both brief breaks and grand outings are essential to nurture a cognitively fluid mind and a free spirit.

Law #8 - Get Plenty of Sunlight: Expose large skin surface areas frequently to optimize vitamin D production (increases energy, prevents cancer). Maintain a slight tan, but never burn. Diet alone doesn't cut it.

Law #9 - Avoid Stupid Mistakes: Learn to be mindful and vigilant against dangers, both extreme and routine. Cultivate risk management skills to stay safe and sensible and eliminate avoidable suffering.

Law #10 - Use Your Brain: Engage in creative and stimulating activities away from your core daily responsibilities. This will keep you refreshed, energized, creative, and productive in everything you do.

Primal Endurance shakes up the status quo and challenges the overly stressful, ineffective conventional approach to endurance training. While marathons and triathlons are wildly popular and bring much gratification and camaraderie to the participants, the majority of athletes are too slow, continually tired, and carry too much body fat respective to the time they devote to training. The prevailing chronic cardio approach promotes carbohydrate dependency, overly stressful lifestyle patterns, and ultimately burnout.

Mark Sisson, author of the 2009 bestseller, The Primal Blueprint, and de-facto leader of the primal/paleo lifestyle movement, expertly applies primal lifestyle principles to the unique challenge of endurance training and racing. Unlike the many instant and self-anointed experts who have descended upon the endurance scene in recent years, Sisson and his co-author/business partner Brad Kearns boast a rich history in endurance sports. Sisson has a 2:18 marathon and 4th place Hawaii Ironman finish to his credit, has spearheaded triathlon's global anti-doping program for the International Triathlon Union, and has coached/advised leading professional athletes, including Olympic triathlon gold and silver medalist Simon Whitfield and Tour de France cyclist Dave Zabriskie. Under Sisson's guidance, Kearns won multiple national championships in duathlon and triathlon, and rose to a #3 world triathlon ranking in 1991.

Primal Endurance applies an all-encompassing approach to endurance training that includes primal-aligned eating to escape carbohydrate dependency and enhance fat metabolism, building an aerobic base with comfortably paced workouts, strategically introducing high intensity strength and sprint workouts, emphasizing rest, recovery, and an annual periodization, and finally cultivating an intuitive approach to training instead of the usual robotic approach of fixed weekly workout schedules. When you go Primal as an endurance athlete, you can expect to enjoy these and other benefits in short order:

• Easily reduce excess body fat and keep it off permanently, even during periods of reduced training
• Perform better by reprogramming your genes to burn fat and spare glycogen during sustained endurance efforts
• Avoid overtraining, burnout, illness, and injury by improving your balance of stress and rest, both in training and everyday life
• Spend fewer total hours training and get more return on investment with periodized and purposeful workout patterns
• Have more fun, be more spontaneous, and break free from the pull of the obsessive/compulsive mindset that is common among highly motivated, goal-oriented endurance athletes
• Have more energy and better focus during daily life instead of suffering from the active couch potato syndrome, with cumulative fatigue from incessant heavy training makes you lazy and sluggish

Primal Endurance is about slowing down, balancing out, chilling out, and having more fun with your endurance pursuits. It's about building your health through sensible training patterns, instead of destroying your health through chronic training patterns. While it might be hard to believe at first glance, you can actually get faster by backing off from the overly aggressive and overly regimented Type-A training approach that prevails in today's endurance community. Primal Endurance will show you how, every step of the way.

Do you get confused while poring over labels at the grocery store, trying to determine the healthiest options? What makes one box of cereal better for you than another, and how are we supposed to decipher the extensive lists of mysterious ingredients on every package, and then determine whether they are safe or toxic to your family's health? With nearly 40,000 items populating the average supermarket today, the Rich Food Poor Food - Grocery Purchasing System (GPS), is a unique guide that steers the consumer through the grocery store aisles, directing them to health enhancing Rich Food options while avoiding health detracting Poor Food ones.

Rich Food, Poor Food is unique in the grocery store guide arena in that rather than rating a particular food using calories, sodium, or fat as the main criteria, it identifies the products that contain wholesome, micronutrient-rich ingredients that health-conscious shoppers are looking for, like wild caught fish, grass-fed beef, raw/organic cheese, organic meats, pastured eggs and dairy, organic produce and sprouted grains, nuts and seeds, while avoiding over 150 common unwanted Poor Food ingredients such as sugar, high fructose corn syrup, refined flour, GMOs, MSG, artificial colors, flavors and sweeteners, pesticides, nitrites/ nitrates, gluten, and chemical preservatives like BHA and BHT.

So while other food swapping grocery guides may give the green light to eating Kellogg's Fruit Loops with Sprinkles, Oscar Mayer Turkey Bologna and Hostess Twinkies based on their lower calories, sodium, and/or fat levels, you won't find these heavily processed, food-like products identified as Rich Food choices in Rich Food, Poor Food. That doesn't mean this guide to micronutrient-sufficient living leads readers to a boring culinary lifestyle. Quite the contrary! The Caltons offer Rich Food choices in every aisle of the store including desserts, snacks, sauces, hot dogs, and other fun foods!

This indispensable grocery store guide raises the bar on food quality as it takes readers on an aisle-by-aisle tour, teaching them how to identify potentially problematic ingredients, while sharing tips on how to lock in a food's nutritional value during preservation and preparation, save money, and make homemade versions of favorite grocery store staples. Regardless of age, dietary preference or current health, Rich Food, Poor Food turns the grocery store and farmer's market into a micronutrient pharmacy--filling the shopping cart with a natural prescription for better health and longevity.

Mark Sisson, the leading voice in the Evolutionary Health movement and author of the bestseller The Primal Blueprint, extends the primal theme beyond the diet and exercise basics in this much anticipated sequel. The Primal Connection presents a comprehensive plan to overcome the flawed mentality and hectic pace of high-tech, modern life and reprogram your genes to become joyful, care-free, and at peace with the present. You'll make scientifically validated, highly intuitive connections across the board, emerging with a renewed appreciation for the simple pleasures of life and our most precious gifts of time, health, and love.

The connections are organized into 6 categories:

- Inner Dialogue: Reject self-doubt and gain mastery over your thoughts and actions by following the Ten Habits of Highly Successful Hunter-Gatherers.

- Body: Rediscover the pleasure of touch. Rethink footwear to cure foot and back pain; learn correct posture and biomechanics, maybe for the first time ever!

- Nature: Relieve stress at the biochemical level simply by immersing yourself in pleasant natural surroundings - anywhere, even if you are city-bound.

- Daily Rhythm: Prioritize healthful sleep habits, wholesome diversions, solitary downtime, and limit technology to remain focused, creative, and productive.

- Social: Withstand the pull of instant gratifications and narrow your social circle to honor real-life friends over Facebook. Build a supportive and nurturing tribe.

- Play: Rediscover your innate cravings for daily doses of spontaneous, physical fun! Finally understand the true meanings of pleasure and leisure.

The Primal Connection allows you to have it all; you'll honor your ancient genetic recipe for health while still enjoying the comfort and convenience of modern life.

Q&A with Mark

1. How does this book differ from The Primal Blueprint?

The Primal Blueprint focused on the ten lifestyle laws of our hunter-gatherer ancestors, with particular emphasis on what seem to be the most urgent and obvious life changing elements of the Evolutionary Health movement: eating primal foods and exercising in a manner aligned with optimal gene expression. The Primal Connection extends the primal theme to matters of the psyche and the disconnects inherent with high tech modern life and how to fix things.

2. What are the overarching themes of The Primal Connection?

You'll embrace three critical themes that will help you withstand the destructive forces of modern life. First, your genes expect certain inputs to make you healthy, strong, and happy. If you create a different experience--slamming junk food or blasting artificial light and digital stimulation after dark, you'll compromise long-term health, period. Your genes don't know, or care, whether the inputs they receive are health-promoting or health compromising, they are simply programmed to fight for homeostasis at all times. Drink a soda and your genes respond by prompting the release of insulin to regulate blood sugar levels. In this refrain, the development of type 2 diabetes from prolonged excessive insulin production, and the subsequent resistance of cells to respond to insulin, is not a genetic defect but an example of gene expression at work. Your genes will fight valiantly to moderate the wildly excessive intake of carbohydrates in the Standard American Diet by producing insulin until this genetic mechanism becomes utterly exhausted and a diabetic condition develops.

The second theme is that abundance and scarcity are often mismatched with our genetic expectations. For example, our ancestors had abundant leisure time and scarce material possessions. This is something our brains are still wired to expect and appreciate, but the exact opposite often plays out today. Consequently, we feel stressed and anxious about busy schedules and consumerist, affluenza mentalities because they in conflict with our hard-wired genetic reference point. As Dr. Art DeVany, PhD expressed, Modern life leaves our minds restless and under-utilized because we are confined, inactive, and comfortable. We cannot be satisfied with more and more, because we are evolved for another lifeway in which material goods do not matter. The result is that we are deeply unsatisfied with modern life and don't know why. Our genes simply don't know what to make of all our stuff, and our lack of physical or cognitive down time to get refreshed and rejuvenated for the challenges of daily life.

The third theme is that your deep primal drive to pursue behaviors that generate feel good hormones--the key to prevailing in the survival of the fittest game--must today be tempered with common sense and evaluation of long-term repercussions. For example, we are hard-wired for a sweet tooth because we experienced an adaptive benefit to avoid poisonous plants (plant life that is sweet is universally safe to consume and rich in calories and antioxidants--survival promoting!) and consume seasonal fruits and tubers that enabled our bodies to store energy for winter months of minimal caloric intake. Yep, our ancestors fattened up for the winter! Today, with massive amounts of sugar at our disposal and few modern citizens wishing to fatten up for the winter months, it makes sense to temper this sweet tooth wiring with sensible caloric intake that is aligned with long-term health. For example, emphasizing seasonal fruit intake but refraining from year-round intake of overly cultivated, overly sweetened fruits. The same is true for the massive amount of digital stimulation we are exposed to daily. We are hardwired to be attuned to novel stimulation in our environment and kick into the fight of flight response at a moment's notice.

3. What are some examples of actual Primal Connections?

Go barefoot: Forget motion

Primal Blueprint author Mark Sisson presents a fun, easy-to-follow, practical guidebook to help you get Primal in only 21 days. First, you'll learn eight Key Concepts that represent the most important day-to-day elements living Primally, then tackle five Action Items that will enable you to literally reprogram your genes toward a long, healthy, and energetic life. The Action Items are presented in a fun and life-transforming 21-Day Challenge, featuring daily diet, exercise, and lifestyle endeavors with corresponding journal exercises.

You'll transition out of the regimented, carb-dependent, fat-storing Standard American Diet (SAD), the chronic, overly-stressful exercise patterns recommended by Conventional Wisdom, and other health-compromising elements of hectic modern life. Instead, you'll smoothly implement the evolution-tested lifestyle behaviors of our hunter-gatherer ancestors to promote optimal gene expression. By eating Primally, you'll transform from a sugar-burner into a Sisson's so-called fat burning beast, where stored body fat becomes your preferred fuel choice, and energy, hormone, metabolic, and immune function are optimized automatically. With an intuitive mix of Primal workouts, you'll get exceptionally fit in only a few hours per week -- and have fun while you're at it!

The Primal Blueprint 21-Day Transformation is stocked with photos, diagrams, concise section summaries, workout descriptions and photos, resource lists for Primal-approved foods and foods to avoid, recipe suggestions, and detailed real-life success stories to help you stay confident and focused on your Primal journey.

Unlike many complex, regimented, quick-fix programs, the Primal Blueprint 21-Day Transformation is a simple, sensibly-paced journey shaped by personal preference and a strong emphasis on enjoying comfortable modern life. The material is scalable for everyone, from Type-A fitness die-hards who might benefit from a more relaxed approach, to couch potatoes who need motivation to take that first step.

Mark Sisson guides you in a light-hearted, irreverent tone that will make you feel comfortable and inspired, and never intimidated. You can expect quick results in the first 21 days (fat loss, improved energy levels, fitness, and blood test markers), but your 21-Day Transformation is only the beginning of a life of ease and contentment that is possible when you live in harmony with your genetic requirements for health and longevity.

It's no secret that the U.S. health care system is in a state of disrepair, but the rabbit hole goes deeper than even the staunchest critics may realize. In Primal Prescription, authors Doug McGuff, MD and Robert P. Murphy, PhD, combine their expertise in economics and medicine to offer a shocking, disturbing, and ultimately enlightening view into America's health care system. You'll discover the real history of what went wrong with U.S. health care and insurance, and why current efforts to clean up the mess are only making things worse.

But far from leaving you feeling helpless at the dismal--and sometimes deadly--state of affairs, Primal Prescription equips you with both the knowledge to understand the health care conundrum and the tools for navigating your way out of it. McGuff and Murphy offer an evidence-based game plan for taking control of your own medical care, protecting yourself and your loved ones regardless of what the future holds for the rest of the nation.

Whether you're currently tangled in America's broken health care system or simply trying to avoid its clutches, Primal Prescription is a must-have resource for taking your health into your own hands.

The South Asian Health Solution is the first book to provide an ancestral health-based wellness plan culturally tailored for those of South Asian ancestry living in India, the United States and across the world - a population identified as being at the highest risk for heart disease, diabetes, obesity, and related conditions. Dr. Ronesh Sinha, an internal medicine specialist in California's Silicon Valley, sees high risk South Asian patients and runs education and wellness programs for corporate clients. He has taken many South Asians out of the high risk, high body mass category and helped them reverse disease risk factors without medications. His comprehensive lifestyle modification approach has been validated by cutting edge medical science and the real-life success stories he profiles throughout the book.

Inside you'll learn:

- Look beyond LDL to accurately interpret cholesterol and other heart disease risk numbers

- Modifying cultural traditions that lead to weight gain and disease

- How to effectively manage sleep, stress and fatigue

- Specific advice for women, children, and seniors

The South Asian Health Solution explains complex medical circumstances and terminology in an easy to understand voice, allowing you to grasp the how's and why's of dietary and lifestyle modification to prevent disease.

Q&A with Ron

1. There are tons of health related books currently on the market. What was it about the subject you chose to write about in your book that made you feel so passionate about spreading the word and getting your book published

South Asians, who are mostly Asian Indian, have one of the highest risks of heart disease and diabetes in the world, and most books and content don't address their needs in a culturally sensitive way. Conventional wisdom and advice about nutrition and disease nearly ruined my health, and I was seeing the same pattern repeated in my patients and the South Asian community at large. Having a family history of heart disease and/or diabetes was more the rule than the exception, and I was seeing too many Asian Indian patients having heart attacks in their 30s and 40s. The final straw was my wife, who is a pediatrician, regularly sharing stories of kids developing adult onset diabetes and adult-like cholesterol disorders. For the first time in human history, our children have a shorter projected lifespan than the generation before them. That's completely unacceptable and we can never call ourselves a progressive society until we fix that.

2. What is it in particular about your book that makes it such an essential must-have to anyone who is interested in improving their health?

Despite the title being South Asian, I've shared the most effective dietary and lifestyle changes that have worked in patients of all cultural backgrounds. I've had dramatic results in my South Asian consult patients who have shed body fat, dropped medications, and improved their energy level and overall quality of life within a relatively short time. I've also had the opportunity to apply these principles on a larger scale to large companies with similar success. This book is a must-have because it doesn't just tell you to eat healthy and exercise more. It gives you practical methods that can fit into a busy, culturally diverse lifestyle with all its temptations and constraints. It also gives a family-centered, gender-sensitive, multigenerational approach to healthy living that includes chapters on pregnancy, childhood, women's health and aging. This isn't a battle we can win alone. Everyone needs to be on the same page and this book describes how.

3. What is your favorite part of your book and why?

I enjoyed sharing the patient stories (names changed) and my own personal struggles, since they added a more human touch to the book, rather than me just preaching to the reader. From a sedentary software engineer to a mother-daughter duo with PCOS (polycystic ovarian syndrome), I selected diverse stories that most people of any cultural background could relate to. Co-writing the children's chapter with my wife was especially enlightening since I got a deeper understanding of the challenges she faces in her pediatric clinic. I learned through her experience and definitive research how insulin resistance and heart disease starts early in life and is made worse by how we feed and raise our children.

4. What is the main problem that the subject of your book tackles?

Standard dietary guidelines, non-sustainable and inflexible advice about exercise, cultural myths, and the misinterpretation of key numbers like cholesterol panels are feeding the worsening problems of insulin resistance, obesity, heart disease and all chronic conditions including accelerated aging.

5. What tools does your book suggest readers use to solve this problem?

The book goes into details on which tests and numbers are the most important indicators of good health, using culturally adjusted parameters when appropriate. Many of my Indian heart attack patients were told their weight and cholesterol were normal by their prior doctors or were inappropriately put on medications when simple lifestyle changes could have resolved their issues. I also provide very specific nutrition advice that can be applied to virtually any diverse cuisine with an emphasis on vegetarian and non-vegetarian Indian diets. Finally, I share some of the most effective exercises, high-tech tools, and apps that have helped patients lose weight, manage stress, and get fit in the comfort of their own home or the convenience of their workplace.

6. What do you see as the essential important message readers will take away from your book?

Despite all of the barriers to good health we face each day, very specific and simple changes can result in profound improvements in mental and physical health. I've had di

Mark Sisson, bestselling author, award-winning blogger, and founder of PRIMAL KITCHEN, teams up with over 50 leading icons in the primal community to amass 130 mouth-watering recipes in this ultimate paleo recipe collection.

Learn how to whip up Primal Kitchen's uncompromisingly delicious, high quality, nutrient dense sauces and dressings at home to pack healthy fats, phytonutrients, and superfoods into every meal.

With recipe contributions from Melissa Hartwig, Robb Wolf, Chris Kresser, Sarah Fragoso, Pete Evans, Tony Horton, Laird Hamilton, Cassy Joy Garcia, George Bryant, and so many more, The PRIMAL KITCHEN(TM) Cookbook makes cooking with your favorite paleo personalities right in your own primal kitchen a reality!

The PRIMAL KITCHEN Cookbook includes:

• The 5 signature PRIMAL KITCHEN recipes - Classic Mayo, Chipotle Lime Mayo, Greek Vinaigrette, Honey Mustard Vinaigrette, and Wild Ranch dressing
• Nutrient-dense lunches and salads to prep ahead or whip up in minutes, like Spicy Tuna Poke Bowls and 10-Minute Pad Thai Zoodles
• Inspired starters and small bites to please a crowd (or just yourself), including Chipotle Lime Cauliflower Hummus and Baked Bison Meatballs
• Savory sides, from Creamy Chipotle Butternut Squash Soup to Dill Pickle and Bacon Potato Salad
• Main dishes that will certainly become staples in your kitchen, like Hazelnut Crusted Halibut and Honey Mustard Vinaigrette Short Ribs
• Guilt-free treats such as Coconut Cashew Bonbons and Avocado Oil Ice Cream

Cooking's never been so primally perfect. Eat like your life depends on it and make every bite a taste sensation with The PRIMAL KITCHEN Cookbook.

Heal Your Gut Holistically

Mounting scientific evidence is confirming what Hippocrates said some 2,400 years ago, that, all disease begins in the gut. Nurturing and maintaining a healthy intestinal microbiome has become a topic of great interest to both mainstream medicine and progressive health enthusiasts. In The Gut Healing Protocol, Australian health journalist Kale Brock delivers a comprehensive, holistic 8-week program to overcoming the common diet and lifestyle-related problems of inflammation and intestinal permeability through healthy diet and stress management endeavors.

The Gut Healing Protocol contains over 30 recipes to help friendly bacteria predominate in your gut, and actively heal gut lining that may have been damaged by the consumption of toxic foods and other adverse lifestyle practices. Other highlights of the book include:

• A scientific round-up of the gut; how it works and how it can influence your health
• How antibiotics can leave you vulnerable to gut dysbiosis and strategies to heal from such damage
• How leaky gut can impact health throughout the body--especially inflammatory and autoimmune conditions--and how to heal with targeted foods and supplements
• The gut-brain connection, including how most of your feel good hormone serotonin is made in the gut and the profound effects that this has on brain function
• The roles played by the various microbes who live on and inside of you
• Why eliminating certain foods can drastically decrease the inflammation in the gut
• Extensive description of the proper integration and benefits of prebiotics, probiotics and fermented foods
• Details about the functional medicine strategy of Weeding, Seeding & Feeding to heal a damaged gut
• The destructive effects of common gut irritants like wheat, dairy, sugar, alcohol, and artificial sweeteners
• Complementary holistic healing strategies such as anti-microbials, alkalizing foods, bone broth, proper chewing, food combining, oil pulling, and supplementation
• Taking BEEMS time (Breath, Eat, Earth, Move, Sunshine) to support physical and psychological health
• Intensive FAQ section discussing troubleshooting and commonly misunderstood topics including as FODMAP, SIBO, constipation, veganism and gut health, dealing with conflicting mainstream medical advice

The Gut Healing Protocol is a lively and engaging read that offers the information and practical guidance you need to become well versed in the gut microbiome. You'll finish with the confidence to heal a damaged gut and enjoy optimal immune, digestive, physical, and cognitive function for the rest of your life.

The Accidental Paleo is culinary fun for the whole family. A feast for the eyes and the taste buds, get ready to fall in love with plant-based eating like you never imagined you would.

Inside The Accidental Paleo Cookbook:

- 85 easy-to-follow, meat-free, grain-free, hassle-free vegetarian paleo recipes with a carnivore's approach to plant based eating

- Nutrient-dense, colorful dishes that leave you feeling full (even without the meat)

- Recipes that the whole family will enjoy - even the littlest of the bunch (Lauren's 2 year old daughter devours the lentil dal and the veggie curry...and basically everything else)

- Creative use of nuts and other food pantry staples you never knew could be used to pack in so much flavor and texture (like the cashews in the warm spinach artichoke dip and the sundried tomatoes in the collard green wraps)

- Guilt-free desserts that will have you wondering if they are truly paleo and sugar-free, and that moms can feel good about giving to their little ones because there is no refined sugar (like the chocolate banana pudding or the almond butter banana cashew cheesecake)

- Many make-ahead meals that make it easy for the working person or busy parent to be able to heat up dinner in a pinch on a school night (like the chickpea soup with pesto or the veggie chili)

Enjoy this comprehensively updated, expanded, and redesigned paperback version of the original bestseller, which was one of the first primal/paleo cookbooks ever published back in 2010. The all-new design features stunning photography, an overview education on primal eating, shopping and lifestyle elements, updated recipes with macronutrient breakdowns and metric conversions, do-it-yourself preparations for the popular Primal Kitchen brand salad dressings and mayonnaise's, and icon designations for recipes as gluten-free, vegetarian and keto-friendly (inspired by Mark Sisson's 2017 New York Times bestseller, The Keto Reset Diet.)

The Primal Blueprint Cookbook has everything you need to get started with a primal-style diet, or get more creative with your primal meals. These recipes are free from refined sugars, grains, and vegetable oils, and honor the ancestral foods of meat, fish, fowl, eggs, vegetables, fruits, nuts and seeds, and healthy modern foods such as high fat dairy and dark chocolate. You learn about the basics of primal cooking and living, source the best ingredients and kitchen items, and then be off and running with creative recipes in the following categories: Meat, Offal, Fowl, Seafood, Vegetables, Eggs, Primal Substitutes, Marinades, Sauces and Dressings, Desserts, Beverages, Primal Kitchen mayo and dressings, and Keto Recipes.

Even if you're an enthusiastic meat eater, you'll break through to the next level with the creative preparations of Offal (animal organ meats.) If you think dessert is only about sugar, you'll be amazed at the array of primal-approved savory treats you can prepare. With the Substitute Recipe section, you can still enjoy your breads, crackers, muffins, pancakes, and rice, and will perhaps even agree that primal-style tastes even better.

This offering from Mark Sisson, New York Times bestselling author, publisher of the number one primal/paleo blog MarksDailyApple.com, and Jennifer Meier, with 2018 updates by Tracy Dunigan, and Dr. Lindsay Taylor and Layla McGowan (Mark's co-authors on the bestselling Keto Reset Instant Pot Cookbook), contains over 100 recipes and hundreds of vibrant photos (all from McGowan) to help you dial in these fun and easy to understand recipes. Join the wildly popular primal/paleo movement, as millions are transforming their lives by ditching nutrient-deficient processed modern foods and eating the nutrient-dense foods that have nourished humans for 2.5 million years of evolution.

As you ditch refined sugars, grains and vegetable oils and start emphasizing primal foods, you'll transition away from the disastrous state of carbohydrate dependency and chronically excessive insulin production that is agreed to be the number one public health problem in the developed world. Instead, you'll become what Sisson calls a fat burning beast. This means you are able to burn fat as your primary fuel source instead of relying on regular high carbohydrate snacks and meals. You'll enjoy stable energy, appetite, mood, and cognition all day long, and efficiently reduce excess body fat without struggling or suffering in the manner of a typical calorie-restrictive diet. By teaching your body to prefer fat for fuel, you can efficiently reach and maintain your ideal body composition for the rest of your life.

As you build momentum for Primal eating, you'll find that you won't even miss the bland, boring, low-fat foods that previously were the central focus of your diet. How can you argue with a menu that includes Roasted Leg of Lamb with Herbs and Garlic, Salmon Chowder with Coconut Milk, Tomatoes Stuffed with Ground Bison and Eggs, and Baked Chocolate Custard?

The Primal Blueprint isn't a crash course diet. These and the other Primal recipes provide the foundation for a lifetime of healthy eating, high energy and protection from common health problems that arise from eating SAD (Standard American Diet).

A well seasoned steak, eggs, dark chocolate, and apples can really hit the spot. But sometimes, we could really go for Chili Pie, Benedict Deviled Eggs, Thin Mint Cookies, and Apple Pie. Even the most disciplined and willful among us can become bored and wayward on a routine of bland, repetitive meals. Humans naturally crave delicious food, interesting cuisine and variety.

Primal Cravings sets out to provide the best of both worlds - the food to satiate our deep seated, visceral urges made with ingredients that satisfy our ancient, genetic needs for good health. This cookbook contains 125 Primal/Paleo recipes, and also includes bonus features that detail the authors' thoughts of the tenets of a Primal/Paleo diet and the mentality of a flexible, healthy eating lifestyle to show you how vibrant health can be found without sacrificing great taste.

Based in South Carolina, authors Brandon and Megan Keatley created Primal Cravings on the momentum of their popular Health-Bent.com website - a treasure trove of Primal/Paleo recipes, workout tips and motivational messages. These kitchen whizzes and expert-level fitness coaches present PrimalCravings after several years of research, experimentation and perfecting recipes in their home kitchen. Primal Cravings presents the recipes in a simple, clear, easy-to-navigate format, and offers a detailed macronutrient analysis of each preparation. Knowing time is the most valuable resource, they also provide primers on ingredients, tools, and stocking your kitchen, and offer menu suggestions for a variety of occasions and considerations (quick, budget, feeding a crowd).

With PrimalCravings, you can enjoy assorted breakfasts, meat and main dishes, sides and salads, snacks, sweets and basics like bread, sauces, and dressings that adhere to Primal/Paleo guidelines. Inside you'll find 100% low-sugar, grain-free, gluten-free, industrial oil-free recipes all accompanied by full color photos. Pioneering new gluten/grain free baking techniques for Primal Cravings, the Keatleys show you how to make the best Primal treats you've ever had. If you've been missing or looking for healthy, innovative ways to make things from All-American fare like breakfast egg dishes, waffles and pancakes, muffins, burgers, chili, pizza, chips, baked goods (cakes, pies, cookies, crackers, brownies) and frozen desserts to global cuisine like gyros, spanakopita, moo shu, barbacoa, tacos, tikka masala and other favorites - then this is the book for you.

Since it's initial release in 2011, Primal Blueprint Quick&Easy Meals has become one of the best-selling primal/paleo cookbooks of all time, presenting over 100 simple, quick preparations for breakfast, lunch, dinner, appetizers, snacks, sauces, toppings and rubs. All the recipes are designed with speed and efficiency in mind. While at times a prolonged gourmet meal preparation experience can be fun, the reality of hectic daily life can often compromise your healthy eating goals. With Primal Blueprint Quick&Easy Meals, you can discover numerous go-to meals that will help you stay on track with your healthy eating goals even when you don't have much time to cook.

Mark Sisson and chef/food writer/photographer Jennifer Meier show you how to delight your family or guests every time with quick, delicious meals using local produce, CSA meats, healthy fats (yes, and real butter) and nutrient powerhouse herbs and spices. The recipes are free of grains, refined vegetable oils, and added sugars that are the most objectionable elements of the modern diet. Each recipe has a naturally low glycemic impact and comes with a complete macronutrient profile, so you know exactly what you're putting in your body - no guesswork required. Each recipe also has a Time in the Kitchen value, so you'll know exactly what to expect, be it 30 minutes or 5.

As you build momentum for Primal eating, you'll find that you won't even miss the boring, low-fat, high-carb foods that previously were the central focus of your diet. And no matter your experience in the kitchen, you'll learn how to prepare delectable dishes like Bacon Souffle Frittata, Dill and Caper Salmon Burgers and Chorizo and Almond-Crusted Halibut. This isn't a crash course diet, and this won't be a cookbook that collects dust on your bookshelf. These and other Primal recipes provide the foundation for a lifetime of healthy eating that you'll eagerly come back to again and again.

Now, there are no more excuses for you to get into the Primal lifestyle, start losing weight, staying healthy and having more energy while enjoying nature's most satisfying foods! This updated edition contains a bonus section of keto-friendly recipes, inspired by Mark Sisson's 2017 New York Times bestseller, The Keto Reset Diet.

Warning: Shock and outrage will grip you as you dive into this one-of-a-kind exposé. Shoddy science, sketchy politics and shady special interests have shaped American Dietary recommendations--and destroyed our nation's health--over recent decades. The phrase Death by Food Pyramid isn't shock-value sensationalism, but the tragic consequence of simply doing what we have been told to do by our own government--and giant food profiteers--in pursuit of health.

In Death by Food Pyramid, Denise Minger exposes the forces that overrode common sense and solid science to launch a pyramid phenomenon that bled far beyond US borders to taint the eating habits of the entire developed world.

Denise explores how generations of flawed pyramids and plates endure as part of the national consciousness, and how the one size fits all diet mentality these icons convey pushes us deeper into the throes of obesity and disease. Regardless of whether you're an omnivore or vegan, research junkie or science-phobe, health novice or seasoned dieter, Death by Food Pyramid will reframe your understanding of nutrition science, and inspire you to take your health, and future, into your own hands.

How amazing would it be if eating great tasting food helped you to lose fat, boost your energy levels and made you look awesome? Thanks to The Paleo Primer, this is now possible and-more to the point-sustainable. The Paleo Primer is a great resource to help readers get quickly acquainted with the principles of Primal/paleo/evolutionary health living and eating. The first half of the book lays out the basics, with humorous and memorable cartoons to convey the key messages and lay the foundation for an effective daily routine. You'll learn how to get your mind right for lifestyle transformation, understand which foods to eliminate and why, follow step-by-step plan to get started, and even enjoy a list of lifesaving books and websites.

The recipes section contains over one hundred delicious, easy to prepare dishes that are organized into enticing categories like, How to Pimp a Salad and Cheats of Champions. The Paleo Primer also offers preparations suitable for busy weekdays, and others for relaxing weekends.

The Paleo Primer was written by Keris Marsden and Matt Whitmore, a British couple who operate a unique and extremely popular fitness and wellness facility called Fitter London. Their vast knowledge base, deft teamwork, and highly refined sense of humor shine through in these pages. It is a truly entertaining and deeply impactful read-a great gift idea to introduce a family member, friend, or loved one to Primal/paleo living.

Q&A with Matt and Keris

1. There are tons of Paleo/health related books currently on the market. What was it about the subject you chose to write about in your book that made you feel so passionate about spreading the word and getting your book published?

Our mission was simple, to get as many people as possible cooking their own food and more importantly enjoying it. We knew our book was no revolution in the world of Paleo eating but something we felt was missing was a simple, light-hearted approach to nutrition and health based on great tasting food. Paleo Primer was initially intended as a recipe booklet for our clients and Fitter London members. We wanted to provide some inspiration in the kitchen and some solutions to common health and nutrition issues we observed day to day. One page led to another and soon we realised we had created over 100 recipes and written 100 pages of nutrition advice. At that point we decided to bite the bullet and publish the information in a book.

2. What is it in particular about your book that makes it such an essential must-have to anyone who is interested in eating Primally and/or improving their health?

The simplicity in our approach makes this book so essential, both in terms of the presentation of the information and the actual recipes (minimal ingredients and culinary skills needed). In our experience people seemed to be a little overwhelmed with all the conflicting advice regarding nutrition and also struggling to process some of the more advanced arguments provided, especially when regarding the science. Furthermore, those that could understand the case for Primal or Paleo nutrition were still struggling on a practical level and how to implement the principles encouraged. We believe in KISS (Keep It Simple Stupid) to help people take on board the important messages and some simple steps and recipes that allow them to start putting things into practise immediately. Knowledge is power and if you understand the necessity for something you invest more time and energy in achieving it.

3. What is your favorite part of your book and why?

The awesome recipes! We are passionate about good food and love cooking, so creating new recipes was the exciting part. We have taken what are traditionally unhealthy meals and made them incredibly nutritious without sacrificing on the taste. There was also a lot of trial and error involved and when we finally nailed a dish and managed a great photo it was a real high five moment!

4. What is the main problem that the subject of your book tackles (for example: my book is concerned with poor eating habits, cultural eating habits, personal exercise regimes, etc.)?

A: The fact that today people lead hectic, busy lifestyles and everyone is time poor. The result of this is that everyone is always looking for convenience and short cuts, health in particular seems to be taking a back seat and suffering as a result. People now rely on 'fake' processed foods and also we've lost many traditional means of preparing and consuming foods, which have also impacted significantly upon our digestive wellbeing. Having worked with clients for years we observed all the barriers they experienced when trying to get healthy and address these in Paleo Primer. We were adamant our book would be fool proof in this respect and something everyone could implement daily.

5. What tools does your book suggest readers use to solve this problem?

In Paleo Primer we emphasise the need to see food as medicine and the importance of investing in both sourcing and preparing your own food. We devoted a whole chapter to 'Meals in Minutes' that are a healthy equivalent to ready meals, to help keep people on track when really pushed for time. We address how people eat foods and discourage rushing meals and eating in front of the TV. We recommend batch cooking to minimize your time in the kitchen, for example, cooking extra dinner so that it can be eaten for lunch the following day. For special occasions or when you may have more time there are more creative, indulgent recipes in the Paleo Comfort Foods section so you don't miss your favourite meals at all. Whether you have 5 minutes or 30 minutes we have a recipe for you!

6. What do you see as the essential important message readers will take away from your book?

Eating good quality, nutritious food is easier and tastier than you realise. Liv

The headlines are everywhere--fat is healthy! But this is a different message than you've heard your entire life, so some resistance is understandable. Even if you're on board with increasing fat intake, how do you know which kinds are nutritious and which are dangerous? And if you were raised on margarine and lean meat, how do you learn how to cook all this rich and delicious food?

In Good Fat, Bad Fat, Romy Dollé lays out all the problems with our fat phobia, and how it's leading to stress, depression, and obesity. She teaches us which fats we should avoid, and gives detailed information on sourcing all the good fats. With scientific explanations throughout by Torsten Albers, MD, the book clearly explains how fat works in your body, how you can burn it for energy, and why it's so critical to health and longevity to eat a high-fat diet.

With a clear understanding of the health benefits of good fat and the dangers of bad fat, Dollé then provides dozens of rich, delicious, satisfying recipes for all the best fat sources. From asparagus noodles with walnut pesto to crispy chicken wings and chocolate mousse, Good Fat, Bad Fat gives you new and exciting recipes--even for old low-fat favorites.

Each recipe is macronutrient-balanced (with accurate macronutrient statistics) to promote efficient fat metabolism and weight management. There is also a section to guide you into a ketogenic eating strategy, and meal plans to help you develop a diverse and appealing menu.

Good Fat, Bad Fat is perfect for those looking to break out of the fat phobia paradigm once and for all, and spread the word to family and friends--perhaps over a delicious, home-cooked, good-fat meal. The creative and accessible recipes will appeal to everyone--whether you're just getting used to eating fat or you're a veteran primal eater!

The Paleo Primer: A Second Helping leverages the runaway success of The Paleo Primer, the 2013 release from British authors and health experts Keris Marsden and Matt Whitmore. The Paleo Primer: A Second Helping brings you more quick, healthy meals that require minimal ingredients, logistics or preparation time, yet taste awesome. As with the original, the front section of the book is dedicated to educating you about the latest nutrition science, including hot topics like gut health, the hormonal effects of food and exercise, and the Top 10 nutrition myths disqualified by the latest research. In their inimitable style, Keris and Matt explain complex topics with simple, memorable insights and a lively sense of humor.

By popular demand from Paleo Primer readers, the sequel offers further guidance to help personalize meal plans and dial in your goals for fat loss or fitness; recipes contain details about macronutrients, calories and portion sizes. Enjoy creative new offerings like protein cookies, smoothies, power snacks for everyday athletes, and a return of the popular burger shack. This book is a fine stand-alone resource to get introduced or stay psyched about living paleo, or can help you keep your lifestyle transformation momentum going by having a second helping of Paleo Primer!

Paleo Cooking Bootcamp for Busy People is a step-by-step meal preparation course that allows you to cook breakfast, lunch, and dinner options for an entire week in a single, highly focused two-hour power cooking session. The complete bootcamp program consists of four weekend cooking sessions (each lasting two hours), that enables you to eat delicious, paleo-approved meals for an entire month. This is a fantastic way to build momentum for a major dietary transition, or enjoy delicious meals without having to worry about preparing from scratch every time.

Paleo Cooking Bootcamp for Busy People is inspired by author Katie French's live class presented in the San Francisco Bay Area, where it won the prestigious Best of SF designation by San Francisco magazine. With this book, you have a systematic, stress-free approach to ensure you adhere to your healthy eating goals during you and your family's hectic weekdays. For each week's menu, there is a grocery list, a list showing what order to cook everything (the Cooking Order) during your session, and recipes with step-by-step instructions and vibrant photos. Even if you are a cooking novice, you can jump right in and build the skills and efficiency to quickly increase your confidence and enjoyment with meal preparation.

Anyone will admit that a two-hour time investment on the weekend is worth the bounty it delivers to ease your everyday meal preparation stress and increase adherence to healthy choices, but making it happen requires a precise, intentional approach where no time is wasted. Paleo Cooking Bootcamp for Busy People takes the guesswork out of the equation and let's you go straight the fun stuff in the kitchen!

At times, even with a stack of great cookbooks and a folder of magazine clippings on the shelf, it's hard to get your creative juices flowing in the kitchen. Here, for the first time, is a book dedicated to awakening your inner master chef and helping you become adventurous, creative, and empowered in the kitchen: Kitchen Intuition. Devyn Sisson, daughter of Primal Blueprint author Mark Sisson, has prepared this unique book that takes you beyond the logistics of good cooking and into the realm of intuition--cultivating a harmonious connection between mind, body, and food.

Sisson, a self-taught chef and self-declared foodie extraordinaire, teaches you how to cultivate a mindful approach to eating--getting acquainted with your body's nutritional needs, your palate's likes and dislikes, and the emotional elements that shape your cravings and deep satisfactions with meals. Sisson elegantly chronicles her personal journey of healing her body through healthful eating, and how you can build health, confidence, and self-esteem from intuitive cooking that transfers into all other areas of life.