Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.

Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on 50 years' experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.
Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. And then, in an unprecedented action, in 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Stanley with Chouinard recounts how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner bakery, to do the same.
In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers, and communities with respect. It also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years. An explanation of Patagonia's revolutionary new business organization, The Patagonia Purpose Trust and The Holdfast Collective, rounds out this captivating business book.

An award-winning author and photographer returns to the Arctic to document the effects of climate change.

Forty years ago, the park ranger Jon Waterman took his first journey into the Alaskan Arctic, to the Noatak headwaters. He was astonished by the abundant wildlife, the strange landscape, and its otherworldly light--how the frequent rain showers glow like lemonade poured out of the sky. Taken with a new sense of wonder, he began to explore the North on several trips in the 1980s.

After a 30-year absence from the Noatak, he returned with his son in 2021. Amid a now-flooded river missing the once-plentiful caribou, he was shocked and heartbroken by the changes. The following year, in 2022, he took one final journey into the thaw to document--for this lushly illustrated and scholarly book--the environmental and cultural changes wrought by the climate crisis.

A widely published author and photographer, Waterman's narrative alternates between adventure and wilderness memoir and plainly stated natural history of the area. Chased by bears, sometimes alone for weeks on end amid hordes of mosquitoes, he notes the extraordinary changes from 1983 until the present day: brush grown over the tundra in a phenomenon called Greening of the Arctic, tear-drop-shaped landslide thaw slumps--a.k.a. thermokarsts--caused by thawing permafrost, and an increasing loss of sea ice as he travels along the Chukchi and Beaufort Seas. The author also spends time with the kindhearted, welcoming Inuit or Inupiat most affected by the Arctic crisis, who share how their age-old culture has attempted to cope with the thaw. Stricken by the change, Waterman paints an intimate portrait of both the villages and the little-visited landscape, because it's high time that we truly understand the Arctic. He writes, Lest we forget what it once was.

Through his quest for wonder--in prose illuminated by humility and humor--Waterman shows how the Arctic can confer grace on those who pass through. Despite the unfolding crisis, as a narrative of hope, at the book's end he suggests actions we can all take to slow the thaw and preserve what is left of this remarkable, vast frontier.

The saying goes, The second best thing about surfing is talking about it afterward.

Gerry Lopez, one of the most revered surfers of all time brings readers into the intimately personal sport with Surf Is Where You Find It, a collection of stories that recount harrowing waves, epic wipeouts, and heroes encountered over a lifetime on the water.

From growing up in Hawaii in the '50s and '60s, to finding the tube in the early days at Pipeline, to pioneering legendary spots like Uluwatu and G-Land in Indonesia, Lopez has traveled for surf the world over. But for him, the people stood out the most. Originally published in 2008, Surf Is Where You Find It preserves memories of surf eras gone by, and commemorates those who helped shape the surfing world today.

Now, ten years and more than 50,000 copies later, Patagonia is once again re-launching the surfing classic in a fully redesigned edition with new photos. Timed to correspond with the release of a new documentary, The Yin and Yang of Gerry Lopez about Gerry produced by equally legendary surfer and skateboarder Stacy Peralta, these 38 stories and hundreds of photos offer more of Gerry than ever before. In these pages, Gerry pays homage to those who shaped surfing today -- surfing any time, anywhere, and in any way.

Includes forewords by Rob Machado and The Surfer's Journal founder Steve Pezman.

The Bestselling Classic Updated for Surfers, Sailors, Oceanographers, Climate Activists, and Those Who Love the Sea

First published in 1963 and updated in 1979, this classic was an essential handbook for anyone who studies, surfs, protects, or is fascinated by the ocean. The original author, Willard Bascom, was a master of the subject and included a wealth of information, based on theory and statistics, but also anecdotal observation and personal experience. It brought to the general public understanding of the awesome and complex power of the waves.

This revision from Kim McCoy adds recent facts and anecdotes to update the book's relevance in the time of climate change. One of the most significant effects of global warming will be sea-level rise. What will this mean to waves and beaches, and what effects are we already seeing? New text and photos cover events such as the Indian Ocean tsunami of 2004, Hurricane Katrina flooding of 2005, and the 2011 earthquake and resulting devastation in Fukishima.

As well as students, surfers, and the general public, this updated edition of a beloved classic is an essential handbook for climate scientists and ocean activists, providing clear explanations and detailed resources for the constant battle to preserve the shore.

In Training for the New Alpinism, Steve House, world-class climber and Patagonia ambassador, and Scott Johnston, coach of U.S. National Champions and World Cup Nordic Skiers, translate training theory into practice to allow you to coach yourself to any mountaineering goal.

Applying training practices from other endurance sports, House and Johnston demonstrate that following a carefully designed regimen is as effective for alpinism as it is for any other endurance sport and leads to better performance. They deliver detailed instruction on how to plan and execute training tailored to your individual circumstances.

Whether you work as a banker or a mountain guide, live in the city or the country, are an ice climber, a mountaineer heading to Denali, or a veteran of 8,000-meter peaks, your understanding of how to achieve your goals grows exponentially as you work with this book.

Chapters cover endurance and strength training theory and methodology, application and planning, nutrition, altitude, mental fitness, and assessing your goals and your strengths. Chapters are augmented with inspiring essays by world-renowned climbers, including Ueli Steck, Mark Twight, Peter Habeler, Voytek Kurtyka, and Will Gadd. Filled with photos, graphs, and illustrations.

What do you think of when you think of Nature? Prolific author and National Geographic writer Doug Chadwick's fresh look at human's place in the natural world. In his accessible and engaging style, Chadwick approaches the subject from a scientific angle, with the underlying message that from the perspective of DNA humans are not all that different from any other creature. He begins by showing the surprisingly close relationship between human DNA and that of grizzly bears, with whom we share 80 percent of our DNA. We are 60 percent similar to a salmon, 40 percent the same as many insects, and 24 percent of our genes match those of a wine grape. He reflects on the value of exposure to nature on human biochemistry and mentality, that we are not that far removed from our ancestors who lived closer to nature. He highlights examples of animals using human traits, such as tools and play. He ends the book with two examples of the healing benefits of turning closer to nature: island biogeography and the Yellowstone to Yukon Conservation Initiative. This book is a reflection on man's rightful place in the ecological universe. Using personal stories, recounting how he came to love and depend on the Great Outdoors and how he learned his place in the system of Nature, Chadwick challenges anyone to consider whether they are separate from or part of nature. The answer is obvious, that we are an indivisible from all elements of a system that is greater than ourselves and should never be neglected, taken advantage of, or exploited. This is a fresh and engaging take on man's relationship to nature by a respected and experienced author.

A life worth living is lived at the edges where it is wild

At the beginning of his memoir Life Lived Wild, Adventures at the Edge of the Map, Rick Ridgeway tells us that if you add up all his many expeditions, he's spent over five years of his life sleeping in tents: And most of that in small tents pitched in the world's most remote regions. It's not a boast so much as an explanation. Whether at elevation or raising a family back at sea level, those years taught him, he writes, to distinguish matters of consequence from matters of inconsequence. He leaves it to his readers, though, to do the final sort of which is which.

Some of his travels made, and remain, news: the first American ascent of K2; the first direct coast-to-coast traverse of Borneo; the first crossing on foot of a 300-mile corner of Tibet so remote no outsider had ever seen it. Big as these trips were, Rick keeps an eye out for the quiet surprises, like the butterflies he encounters at 23,000 feet on K2 or the furtive silhouettes of wild-eared pheasants in Tibet.

What really comes through best in Life Lived Wild, though, are his fellow travelers. There's Patagonia founder Yvon Chouinard, and Doug Tompkins, best known for cofounding The North Face but better remembered for his conservation throughout South America. Some companions don't make the return journey. Rick treats them all with candor and straightforward tenderness. And through their commitments to protecting the wild places they shared, he discovers his own.

A master storyteller, this long-awaited memoir is the book end to Ridgeway's impressive list of publications, including Seven Summits (Grand Central Publishing, 1988), The Shadow of Kilmanjaro (Holt, 1999), and The Big Open (National Geographic, 2005).

When it comes to fly fishing, simpler is better.

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else.

The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases.

Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

A Foundational Conservation Story Revived

Ancient writers observed that forests always recede as civilizations develop and grow. The great Roman poet Ovid wrote that before civilization began, even the pine tree stood on its own very hills but when civilization took over, the mountain oak, the pine were felled.

This happened for a simple reason: trees have been the principal fuel and building material of every society over the millennia, from the time urban areas were settled until the middle of the nineteenth century. To this day trees still fulfill these roles for a good portion of the world's population.

Without vast supplies of wood from forests, the great civilizations of Sumer, Assyria, Egypt, Crete, Greece, Rome, the Islamic World, Western Europe, and North America would have never emerged. Wood, in fact, is the unsung hero of the technological revolution that has brought us from a stone and bone culture to our present age.

Until the ascendancy of fossil fuels, wood was the principal fuel and building material from the dawn of civilization. Its abundance or scarcity greatly shaped, as A Forest Journey ably relates, the culture, demographics, economy, internal and external politics and technology of successive societies over the millennia.

The Forest Journey was originally published in 1989 and updated in 2005. The book's comprehensive coverage of the major role forests have played in human life -- told with grace, fluency, imagination, and humor -- gained it recognition as a Harvard Classic in Science and World History and as one of Harvard's One Hundred Great Books. Others receiving the honor include such luminaries as Stephen Jay Gould and E.O. Wilson. This is a foundational conservation story that should not be lost in the archives. This new, updated and revised edition emphasizes the importance of forests in the fight against global warming and the urgency to protect what remains of the great trees and forests of the world.

Go Simple, Go Solo, Go Now

In 1958, while flying from one island to another, Audrey Sutherland sees the remote and roadless northeast side of Molokai, with its spectacular sea cliffs and waterfalls. Always an adventurer, she decides that she must find a way to explore this then inaccessible area. After much study, she determines that the best way for her to navigate these treacherous sea walls is to swim while towing an inflatable kayak. This is the story of fulfilling her dream, of planning then implementing, of launching and advancing, of retreating and reconnoitering, of challenge and success. This is the story of the trip that convinced her that personal growth comes when one goes simple, goes solo, goes now.

2013 Gold Winner IBPA Ben Franklin Awards

In a memoir remarkable for its quiet confidence and acute natural observation, the author of Paddling Hawaii and Paddling My Own Canoe begins with her decision, at age 60, to undertake a solo, summer-long voyage along the southeast coast of Alaska in an inflatable kayak. Paddling North is a compilation of Sutherland's first two (of over 20) such annual trips and her day-by-day travels through the Inside Passage from Ketchikan to Skagway. In 22 years she encountered over 30 bears, four wolves, and hundreds of whales. Her lifelong philosophy, Go simple, go solo, go now, is illustrated in this reflection-filled story of kayaking adventure. Includes maps, illustrations, and the author's camp food recipes.

If wilderness is outlawed, only outlaws can save wilderness. Edward Abbey

In a collection of gripping stories of adventure, Doug Peacock, loner, iconoclast, environmentalist, and contemporary of Edward Abbey, reflects on a life lived in the wild, asking the question many ask in their twilight years: Was It Worth It?

Recounting sojourns with Abbey, but also Peter Matthiessen, Doug Tompkins, Jim Harrison, Yvon Chouinard and others, Peacock observes that what he calls solitary walks were the greatest currency he and his buddies ever shared. He asserts that solitude is the deepest well I have encountered in this life, and the introspection it affords has made him who he is: a lifelong protector of the wilderness and its many awe-inspiring inhabitants.

With adventures both close to home (grizzlies in Yellowstone and jaguars in the high Sonoran Desert) and farther afield (tigers in Siberia, jaguars again in Belize, spirit bears in the wilds of British Columbia, all the amazing birds of the Galapagos), Peacock acknowledges that Covid 19 has put everyone's mortality in the lens now and it's not necessarily a telephoto shot. Peacock recounts these adventures to try to understand and explain his perspective on Nature: That wilderness is the only thing left worth saving.

In the tradition of Peacock's many best-selling books, Was It Worth It? is both entertaining and thought provoking. It challenges any reader to make certain that the answer to the question for their own life is Yes!

Will You Help Me?

Isidora and Julian, playing in the Chilean ocean, hear a plaintive cry -- a sea lion is tangled in an abandoned fishing net. They free their ocean friend then consider what to do with the net. With the help of a bird building its nest, they recycle it into something useful again, something better than new.

Presented in both English and Spanish, Better than New: A Recycle Tale/Mejor que Nuevo: Un cuenta de reciclaje is an inspiring story that presents children with a problem and shows how they find the solution, while teaching about the dangers of ocean pollution and encouraging a healthy relationship with the natural world. Issues covered: Plastic pollution in the ocean -- the harm it has on sea life Abandoned fishing nets, also known as ghost nets, as one particularly dangerous source of pollution They can be collected (instead of dumped) and made into other things - like fabric How this is done at a recycle facility - melting and restructuring into fabric, then made into clothing Kids will think it is super cool that they are wearing old fishing nets! Kids learn, You can help the planet with the choices you make in what you wear. You, too, can help save the fish and other sea life. Kids learn from other animals in nature Empathy toward sea life Taking action and having a positive outcome

Me ayudarás?

Isidora y Julián, jugando en el océano chileno, escuchan un llanto lastimero: un león marino está enredado en una red de pesca abandonada. Liberan a su amigo del océano y luego consideran qué hacer con la red. Con la ayuda de un pájaro que construye su nido, lo reciclan en algo útil nuevamente, algo mejor que nuevo. Presentado tanto en inglés como en español, Mejor que Nuevo: Un cuenta de reciclaje / Better than New: A Recycle Tale es una historia inspiradora que presenta a los niños un problema y muestra cómo encuentran la solución, mientras les enseñan sobre los peligros de la contaminación del océano y Fomentar una relación sana con el mundo natural.

Temas cubiertos: Contaminación plástica en el océano: el daño que causa a la vida marina Redes de pesca abandonadas, también conocidas como redes fantasma, como una fuente de contaminación particularmente peligrosa Se pueden recolectar (en lugar de tirar) y convertirlos en otras cosas, como tela. Cómo se hace esto en una instalación de reciclaje: fundir y reestructurar en tela, luego convertirlo en ropa Los niños pensarán que es genial que estén usando viejas redes de pesca! Los niños aprenden: Puedes ayudar al planeta con las decisiones que tomas en cuanto a lo que te pones. Tú también puedes ayudar a salvar a los peces y otras especies marinas. Los niños aprenden de otros animales de la naturaleza. Empatía hacia la vida marina Actuar y obtener un resultado positivo

Henry David Thoreau wrote, 'Who hears the fishes when they cry?' Maybe we need to go down to the river bank and try to listen.

In what he says is the most important piece of environmental writing in his long and award-winning career, Mark Kurlansky, best-selling author of Salt and Cod, The Big Oyster, 1968, and Milk, among many others, employs his signature multi-century storytelling and compelling attention to detail to chronicle the harrowing yet awe-inspiring life cycle of salmon.

During his research Kurlansky traveled widely and observed salmon and those who both pursue and protect them in the Pacific and the Atlantic, in Ireland, Norway, Iceland, Japan, and even the robust but not as frequently visited Kamchatka Peninsula. This world tour reveals an eras-long history of man's misdirected attempts to manipulate salmon and its environments for his own benefit and gain, whether for entertainment or to harvest food.

In addition, Kurlansky's research shows that all over the world these fish, uniquely connected to both marine and terrestrial ecology as well as fresh and salt water, are a natural barometer for the health of the planet. He documents that for centuries man's greatest assaults on nature, from overfishing to dams, from hatcheries to fish farms, from industrial pollution to the ravages of climate change, are evidenced in the sensitive life cycle of salmon.

With stunning historical and contemporary photographs and illustrations throughout, Kurlansky's insightful conclusion is that the only way to save salmon is to save the planet and, at the same time, the only way to save the planet is to save the mighty, heroic salmon.

The most colorful and complete book published on the most enduring souvenir ever invented: the Hawaiian shirt.

Beautifully illustrated with hundreds of images, this book recounts the colorful stories behind these marvelous shirts: as cultural icons, evocative of the mystery and the allure of the islands, capturing the vibe of the watermen culture and lifestyle -- casual, relaxed, and fun. Valued by professional collectors and by millions of vacationers and fashionistos, these shirts are enjoying a fashion revival.

Drawing from hundreds of interviews, newspaper and magazine archives, and personal memorabilia, the author evokes the world of the designers, seamstresses, manufacturers, and retailers who created the industry and nurtured it from its single-sewing-machine-shop beginnings to an enterprise of international scope and importance and its revival today.

The Aloha Shirt is both a dazzling, fun-to-browse art book, and a fascinating chronicle of the world's love affair with Hawaii.

What if Nature is more cooperative, and less competitive, than we think?

A follow-up to Kristin Ohlson's previous book, The Soil Will Save Us (Rodale 2014), Sweet in Tooth and Claw extends the concept of cooperation in nature to the life-affirming connections among microbes, plants, fungi, insects, birds, and animals - including humans--in ecosystems around the globe.

For centuries, people have debated whether nature is mostly competitive -- as Darwin theorized and the poet Tennyson described as red in tooth and claw--or innately cooperative, as many ancient and indigenous peoples believed. In the last 100 or so years, a growing gang of scientists have studied the mutually beneficial interactions that are believed to benefit every species on earth. This book is full of stories of generosity - not competition -- in nature. It is a testament to the importance of a healthy biodiversity, and dispels the widely accepted premise of survival of the fittest.

Ohlson tells stories of trees and mushrooms, beavers and bees. There are chapters on a wide variety of ecosystems and portraits of the people who learn from them: forests (the work of Suzanne Simard); scientists who study the interaction of bees and flowers in the Rocky Mountains; the discovery of bacteria and protozoa in the mid-1600s by Dutch scientist Antoni von Leeuwenhoek; ranchers, government agency personnel, and scientists working together to restore wetlands from deserts in northeastern Nevada; and more. It is a rich and fascinating book full of amazing stories, sure to change your perspective on the natural world.

Glutton, demon of destruction, symbol of slaughter, mightiest of wilderness villains... The wolverine comes marked with a reputation based on myth and fancy. Yet this enigmatic animal is more complex than the legends that surround it. With a shrinking wilderness and global warming, the future of the wolverine is uncertain. The Wolverine Way reveals the natural history of this species and the forces that threaten its future, engagingly told by Douglas Chadwick, who volunteered with the Glacier Wolverine Project. This five-year study in Glacier National Park - which involved dealing with blizzards, grizzlies, sheer mountain walls, and other daily challenges to survival - uncovered key missing information about the wolverine's habitat, social structure and reproduction habits. Wolverines, according to Chadwick, are the land equivalent of polar bears in regard to the impacts of global warming. The plight of wolverines adds to the call for wildlife corridors that connect existing habitat that is proposed by the Freedom to Roam coalition.