How should you approach your investments? How should you think about them? Those are the types of questions Chris Mayer tackles in his newest book, How Do You Know: A Guide to Clear Thinking About Wall Street, Investing, and Life. Through a series of provocative-and often amusing-examples, Chris puts those perennial investing questions into a much larger context... How do you know anything at all? His answer, which is sure to make many readers uncomfortable is... you don't. How Do You Know? is not another book on investing. It is full of ideas about investing, including one that hasn't been part of the public investing discussion in nearly 60 years. But Chris' goal is not just to give you ideas, but to provide practical guidelines for uncluttering your thinking-that is, for getting unhelpful ideas and misleading information out of the way.

The classic work by Alfred Korzybski that introduces his new discipline of general semantics, now in a sixth edition. Based on scientific method, Korzybski presents readers with the idea of non-aristotelian perspectives and systems as a parallel to non-newtonian physics and non-euclidean geometry as the basis of new ways of thinking in general to match the new understandings of our world and universe that have emerged over the past two centuries. Intended to be a system that can be used by everyone, general semantics is introduced here as a method of evaluating our surroundings, the messsages we receive from others, and our own thinking. Korzybski's intention was to provide a teachable system that would help us to make progress in human relations, to solve the social, political, and economic ills that plague humanity, and to help us in everyday life.

This is a series of short summaries and brief overviews of

many main ideas within general semantics, all couched in the style of

personal letters. It is designed to give people an intimate view into

many insights offered with general semantics, and just as equally, it

represents how principles of general semantics can be applied within

everyday life.

This is a book about the problems we have in trying to live with ourselves and with each other. These problems, together with ways of dealoing with them, are discussed from the point of view of general semantics. This point of view emphasizes those aspects of the scientific method that are useful in daily living.

The classic work by Alfred Korzybski that introduces his new discipline of general semantics, now in a sixth edition. Based on scientific method, Korzybski presents readers with the idea of non-aristotelian perspectives and systems as a parallel to non-newtonian physics and non-euclidean geometry as the basis of new ways of thinking in general to match the new understandings of our world and universe that have emerged over the past two centuries. Intended to be a system that can be used by everyone, general semantics is introduced here as a method of evaluating our surroundings, the messsages we receive from others, and our own thinking. Korzybski's intention was to provide a teachable system that would help us to make progress in human relations, to solve the social, political, and economic ills that plague humanity, and to help us in everyday life.

This book is based on a transcript of 14 lectures given by Alfred Korzybski at Olivet College in 1937. This 4th Edition has a newly added Foreword and Index by Corey Anton. General Semantics Seminar 1937 represents Korzybski's most accessible introduction to the discipline of general semantics.

Not A, Not Be, &c is not just another collection of essays on general semantics. Not that it is not exactly that, a collection of essays on general semantics specifically, and on what Neil Postman described as general semantics writ large, aka media ecology. Or to use the designation adopted by the Balvant Parekh Centre in Baroda, India, this is a collection of essays on general semantics and other human sciences. Or, simply put, this is a colorful collection of six essays and an introduction, complete with illustrations and indexes, on human communication and the human condition.

Alternately, this is a book devoted to essays in a non-aristotelian vein, which is what the first not in the title, Not A, refers to. Non-aristotelian is Alfred Korzybski's neologism, providing a name for a category of perspectives, and approaches that would include human sciences such as media ecology, information theory, cybernetics, systems theory, semiotics and, of course, general semantics. And the second not in the title, Not Be, refers specifically to the general semantics critique regarding our use of the verb to be, which also relates to linguistics and orality-literacy studies. Following the two nots, &c, an abbreviation of etc., itself an abbreviation of the Latin phrase, et cetera, represents one of the three main extensional devices recommended by Korzybski, the intent being to counter the illusion that any statement can ever be complete or final and to instill a sense of humility in all of us by reminding us of the limits of our knowledge, and our ability to communicate.

The title, Not A, Not Be, &c, also alludes to the ABCs, and consequently to the alphabet, a reference to the field of media ecology, as scholars such as Marshall McLuhan, Walter Ong, Jack Goody, and Eric Havelock have discussed the pivotal role that alphabetic writing has played in the development of western culture. It follows that Not A, Not Be, &c is not not a book about media ecology. And Not A, Not Be, &c is most certainly not not a book about general semantics.

Topics covered in the book include negation, the contrast between alphabetic and electronic cultures, a new tree of life model, understanding different types of symbolic form (i.e., words, images, and numbers), problems and possibilities regarding the copula and conjunctions, the nature of imagination, and coping with and changing the world we live in.

Are you aware of how your words create worlds? How your language and listening habits impact interactions in the classroom, at work, and on the road? Created as a practical guide for learning to communicate well in these contexts, Awareness and Action connects theory with practice.

In Part 1, explore how your senses, previous experiences, and pervading cultural norms filter your perceptions. Once you develop an awareness of the limited details humans use to draw conclusions, you learn to take action with language and listening behaviors that more accurately align with the natural world, not what you infer is happening.

In Part 2, practice the language behaviors that Alfred Korzybski developed to delay responding to automatic thinking processes. Using principles from his theory of general semantics, you will learn how to go to the territory--find details in the natural world--so that your words match the experiences they represent. Moreover, you will discover how to apply Korzybski's formula for happiness: set minimum expectations and practice maximum motivation when interacting with others.

Awareness and Action gives you the tools. Now it's your turn to go to the territory of your own life to find where you can improve your communication skills

How to Avoid Making a Fool of Yourself: An Introduction to General Semantics by Wayne Pace is a very timely book. Published at the beginning of 2017--the year after Oxford Dictionaries chose Post-Truth as the word of the year--it provides a good starting point for the understanding of language, its connection to concepts of truth, and its effects on behavior.

With the questions--What, Why, When, How, Where and Who--as organizing principle, the book covers all of the major concepts of General Semantics and, through multiple examples, makes clear how these are practical tools for distinguishing between different kinds of statements, and for avoiding maladjustment, aggressive or immature tendencies.

This is a very useful book for anyone trying to navigate the complex semantic environment of our time, for students of general semantics and communication and indeed, for people looking to avoid making fools of themselves.
--Eva Berger
School of Media Studies, COMAS, Israel
Author of The Communication Panacea: Pediatric and General Semantics

This book furnishes a most practical guide for problem-solving, decision-making, interpersonal relations, self-management, and personal fulfillment. It brings the philosophy of general semantics to the challenges of everyday living and demonstrates that through its use one can live more productively and sanely. Our culture needs this book. Highly recommended.
--Martin H. Levinson, President, Institute of General Semantics

L'ouvrage classique d'Alfred Korzybski qui introduit sa nouvelle discipline de sémantique générale, maintenant dans une sixième édition. S'appuyant sur une méthode scientifique, Korzybski présente aux lecteurs l'idée de perspectives et de systèmes non aristotéliciens parallèles à la physique non newtonienne et à la géométrie non euclidienne comme base de nouvelles façons de penser en général pour correspondre aux nouvelles compréhensions de notre monde et univers qui ont émergé au cours des deux derniers siècles. Destinée à être un système utilisable par tous, la sémantique générale est présentée ici comme une méthode d'évaluation de notre environnement, des messages que nous recevons des autres et de notre propre réflexion. L'intention de Korzybski était de fournir un système enseignable qui nous aiderait à progresser dans les relations humaines, à résoudre les maux sociaux, politiques et économiques qui affligent l'humanité et à nous aider dans la vie de tous les jours.

A series of poetic probes and philosophical musings based on 7 pechakucha presentations, and featuring 140 original collage illustrations, Massaging the Medium features famed poet Adeena Karasick at her best: incisive, insightful, ironic, illuminating, and always devoted to free play and humorous juxtapositions as she surveys our current semantic and media environments. The topics she takes up include the language and literature, symbols and meaning, media and technology, mysticism and spirituality, communication and communion, telephone and theatre, and general semantics and media ecology.

In the alternate universe where Roland Barthes was a TikTok star and Marshall McLuhan an Instagram Influencer cloned with a generation of super-whiz critical-wise-cracking kids to produce super-hip trend-smart media brand collage-critique they might have ap- proached the extra-orbital velocity of Adeena Karasick's high-powered cultural insights. The sheer scale of her inventory of references is enough to overwhelm the synapses and explode the constellationary possibilities of trying to process the world we live in. We, not the medium, are what is being massaged, manipulated, and mangled-and Karasick artfully exposes these many machinations while keeping her cool voice and ludic edge.

Mordantly clever these compressed works are full of edge and insight. Up-to-date and totally timely, the dense fields of text-image resonate with current associations and indexical trails of the familiar frames according to which we mediate the culturally pro- duced encounters with our daily lives. Accurate and terrifying, lively and vivid, Adeena Karasick's format manages its hybrid pata-para-pechakucha parametrics with dizzying and dazzling energy and skill. In other words-WOW.

-Johanna Drucker, author of The General Theory of Social Relativity, Downdrift, Iliazd: Metabiography of a Modernist and the forthcoming Inventing the Alphabet

Massaging the Medium is a fascinating, sensory media-mix...[where] you can hear Kara- sick's voice and feel the rhythm of her reading-about technology and the senses, culture, communication, and imagination, Postman and Korzybski, the Golem, the body, lan- guage, talk, and truth. This is a book you can dance to.

-Eva Berger, Secretary of the Institute of General Semantics, author of The Communication Panacea and Context Blindness: Digital Technology and the Next Stage of Human Evolution

Language juggler Adeena Karasick did it again. By letting images speak, she crammed an unjammable aural experience in less than 200 pages.

An absolute Mcluhanesque pastiche that seizes the allatonceness of our memetic cul-ture. A book to read with your ears.

-Paolo Granata, University of Toronto, author of

The MediuM: a Marshall McLuhan Board Game

The collection of essays contained within this book represent a gallant and exquisite attempt to backtrack, as well as to sidetrack and track ahead, and show how Alfred Korzybski's enterprise is indeed aligned not only with various strains and traditions in academic thought and scholarship, but with the work of a host of significant theorists from across the disciplines. As such Corey Anton, Lance Strate, and their contributors have done a great service to Korzybski's legacy, and to the continuation and expansion of general semantics as both an applied and a theoretical system. They have positioned Korzybski and his work as a locus, rather than an outlier.
-Thom Gencarelli, Manhattan College

Corey Anton and Lance Strate have assembled a 'wild variety' of 16 erudite essays demonstrating the past, present and continuing influence and relevance of Korzybskian general semantics. Academic specialists from diverse fields explore the connections, intersections, and divergences between general semantics and assorted topics ranging from phenomenology to psychotherapy to philosophy; from Heinlein to Hayakawa to Heidegger; from matters of time and temporality to the nature of human happiness. Korzybski And ... is a collection not to be missed, an example of time-binding at its finest.
-Jacqueline Rudig, IGS Past Vice-President

In Practical Fairy Tales for Everyday Living, fanciful characters that one can identify with battle personal problems, mishaps, and mayhem. None of them are guaranteed a happily-ever-after, but by applying the fundamentals of general semantics--a communications-based self-help system--they are better able to evaluate and understand everyday conundrums to successfully vanquish challenging situations. While these twenty-four stories may not be true in the literal sense, G.K. Chesterton observed that, Fairy tales are more than true not because they tell us dragons exist, but because they tell us dragons can be beaten.

The second poetry collection by Lance Strate, this volume brings together an eclectic mix of poems that address the themes of language, communication, media, technology, and poetry itself, etc.

In these times of rapid change and constant upheaval, can we learn to think and communicate more effectively--at home, in school, on the job, and as citizens in the larger world? This book, which is based on the formulations of general semantics, says yes, yes, and yes Topics in it include practical ways to improve your thinking ability, emotional self-management, creativity, and analysis of important social issues.

Sure to dazzle your senses and inspire your imagination, A.EYE CANDY presents some deliciously bizarre, intriguing and weird images. It includes a variety of different robots, robots that are creating art, strange and odd imaginary creatures, and abstract art-like images. This lovely collection will keep you coming back again and again with an increased delight in every viewing. For anyone interested in imaginary robots, robot artists, surreal animals, abstract art, and/or the generative AI revolution, this must have coffee table book offers an absolute treasure trove.