There have been very few pieces of literature in the history of humanity that have encapsulated the essence of the human spirit, and Meditations by Marcus Aurelius is one such Book. Meditations is one of the triumphs of Stoicism, an ancient philosophy originating from the Hellenistic school of philosophy, which has a community and numerous followers even today.

The Power Of Your Subconscious Mind is a self-help classic that connects science and religion in the most subtle manner. It teaches you not only how to visualize your ideas and put thoughts into your mind but also the techniques that can be used to adapt the unconscious behavior of our mind in a positive manner. This book helps you deal with your problems in a positive way and how to make the right decision in life when in trouble. The main idea of the book is to teach you how to imply positive thoughts into your subconscious mind in order to achieve what you aim for.

For die-casting manufacturers who wish to be industry leaders, this book, with its never before thought shifts in strategies is a boon. - The groundbreaking ZERO POROSITY CONCEPT, will bring long-term sustainability, growth & profits. - It is an absolute must-read guide for owners and CXOs of global die-casting companies and their managers and engineers. - Others in complementary businesses like plastic molding or metal castings will also benefit from it greatly. Founder of the Raga Group, Rahat A Bhatia, a multiple patent holder, has more than 29 years of industrial experience in the die-casting and engineering sector. Asia's #1 Porosity Management Expert and one of the most sought-after thought leaders and solution providers in the die-casting domain, he has helped 350+ die casters across 17 countries, including South East Asia, Europe & Americas, reduce casting rejections and increase mold life.

Offering a comprehensive roadmap, Cyber Resilience for Entrepreneurs is made for small and medium-sized businesses (SMBs) and startups. This handbook guides you towards effective protection for digital assets amidst evolving cyber threats.The book simplifies cybersecurity concepts using real-life examples and expert insights, and focusing on topics such as common threats, security culture, streamlined processes, technology solutions, data protection, and legal requirements.With actionable strategies, this guide empowers SMBs and startups to mitigate cyber risks and build a strong defence posture to ensure safety and success in the digital age.With over 18 years of corporate experience, Mahesh is an award-winning cybersecurity professional, speaker, and author. He has worked for companies like Philips, Tata Elxsi and Wipro as well as financial institutions like Canara Bank and Indian Bank. He is currently working at Infosys limited as Principal Consultant in Cybersecurity. His expertise spans across Banking, IT, Healthcare, Utilities, Telecom, and more.Furthermore, Mahesh has a rich experience in implementing cybersecurity frameworks and managing operations like NIST, Reserve Bank of India and ISO 27001, Security Operations, Infrastructure Security and GRC respectively. He also tutors individuals preparing for certificate examinations such as CISSP, CCSP, CGRC and CISM.

This Book is a Go to Guide for Real Estate Developer Using Simple Mantras of Right Marketing which No One will ever share to You !! It is Amalgamation of A Live Case Study on How Right Marketing Can Transform the Trajectory of Your Sales solving Your Growth & Cash Flow Challenges Forever ! With over 18 years of experience in the real estate industry and known as the 'Chanakya of Real Estate Marketing, ' Ankur has mentored hundreds of audits and calls. He can double sales for any builder, no matter their size or location. His marketing techniques guarantee results without any trial and error. His spiritual approach helps you connect closely with customers, making them eager to buy without you having to push them.

Explore the complex world of real estate with 18 Unknown Sutras You Must Know Before Buying Your Dream Home. This book transcends common perceptions, offering a fresh outlook on the builder-homebuyer relationship. In a landscape shadowed by skepticism, it addresses concerns such as delivery delays and unfulfilled promises, fostering trust and understanding between parties. Through insightful revelations, it empowers readers to navigate the journey to their dream home with confidence and clarity, bridging the gap between expectation and reality in the realm of property acquisition. A visionary Marketing Director at Alcove Realty, Yashaswi Shroff is renowned for his pivotal role in shaping Kolkata's skyline with 'THE 42' residential tower. With a background in St. Xavier's College and Ernst & Young experience, his journey embodies innovative leadership. Honored with the 'Realty+ 40 Under 40' award, he holds key roles in CREDAI. Beyond business, Yashaswi is a wildlife enthusiast and golfer. His debut book, 18 Unknown Sutras Before Buying a New Home, distills a century of industry experience. As India's First 'Home-Buying Scientist, ' he blends technical expertise with empathy, offering invaluable insights for aspiring homeowners.

This book unravels the mystique of Data and AI as the unseen force driving innovation and efficiency in manufacturing and technology sectors. It teaches you to master the science of Data and AI for extracting, preparing, presenting and predicting actionable insights to drive faster decisions aiding CIOs, CTOs, and technology leaders across the manufacturing landscape. What is unique about the book is that it not only offers insights but also practical wisdom on leveraging Data and AI to innovate, optimize, and lead without draining your resources. This book will transform your role from a technology leader to a veritable industry wizard crafting the future with wisdom and power. Authored by a serial entrepreneur and co-founder of Think AI, BI Demantra and Orange Neuro Sciences, Dave Goyal is the Top Voice on LinkedIn in the areas of Business Intelligence and Data Warehousing and publishes a weekly newsletter called Demystify Data and AI. For the last 30 years, Dave has been extensively working in strategizing and implementing Artificial Intelligence, Business Intelligence and Data warehousing solutions for manufacturing and healthcare organizations. He owns a US Patent for a Neuro Disease which is novel in its category.

The Richest Man of Babylon is a guide to wealth. Written in the 1920s, this book holds the advice and language of those times that helps one play smart with their wealth. With the references of Babylonians' basic principles and concepts of making their wealth work for them, Clason addresses the readers on how they can act smart with their money and wealth and get them to work.

This book will help you grow financially, giving you intriguing lessons of wisdom on money and wealth. It aims to teach you how to constantly grow and afford to live freely even if you decide to quit your job someday. Making your money work for YOU is an important factor every GenZ and millennial should be practicing to keep themselves financially stable and independent.

Winston Smith is a low-positioning member of the ruling Party in London, in the country of Oceania. Wherever Winston goes, even in his own home, the Party watches him through telescreens; wherever he looks he sees the substance of the Party's all-knowing pioneer, a figure referred to just as Big Brother. The Party controls everything in Oceania, even individuals' set of experiences and language. The Party introduces some set of new rules which tend to banish the individuality of all the citizens residing. In any event, thinking defiant contemplations is unlawful. Such thoughtcrime is, truth be told, the most noticeably terrible of all violations.

As the novel opens, Winston feels disappointed by the persecution and unbending control of the Party, which forbids free idea, sex, and any outflow of uniqueness. Winston hates the gathering and has wrongfully bought a journal in which to compose his criminal musings.

Relativity is a book for the person who has a keen interest in understanding the law of relativity, inertia given by Albert Einstein without going into the minutiae of physics terminologies. The book gives in-depth explanations about how the principles of Relativity: Special and General work in our universe. This theory is a landmark achievement for humanity, as it turned physics upside down by revealing the fallacies in Newtonian physics. Albert Einstein is considered as one of the greatest minds to ever live, and he won a Nobel Prize for this literature of the true language of our universe.

Einstein, in this book, uses everyday examples and settings to explain the complex motion of bodies through different inertial frames of reference.

William Shakespeare's A Midsummer Night's Dream is a comic play which can also be proclaimed as the wedding play, as it creates the aroma of wedding celebrations.

The story contains interconnected complex plots, as it features the adventurous journey of two young Athenian couples who escaped in the woods as a part of their plan to elope.

Profound of supernatural elements and creative imagination, the play sets lyrical expressions to themes like dream, love, and blessings of nature on mankind - all in a lighter vein.

The play is one of Shakespeare's most popular works for the stage and is widely performed across the world.

- Best Selling Book in English Edition for NTSE Stage 1 Paper 1: MAT (Mental Ability Test) Exam with objective-type questions as per the latest syllabus.

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AEC-01 Environmental Chemistry Topic Covered BLOCK-1 SOIL Unit-1 Nature and Formation of Soil Unit-2 Soil Quality Parameters Unit-3 Soil Fertility and Productivity BLOCK-2 WATER Unit-4 Water Resources Unit-5 Water Characteristics Unit-6 Water Quality Criteria and Uses BLOCK-3 ATMOSPHERE Unit-7 Atmosphere: Nature and Importance Unit-8 Meteorological Aspects of Air Pollution Unit-9 Air Pollutants Unit-10 Air Quality Monitoring and Control BLOCK-4 POLLUTANTS IN SOIL AND WATER Unit-11 Industrial Effluents Unit-12 Environmental Pollution Due To Agrochemicals Unit-13 Municipal and Domestic Wastes Unit-14 Effects of Soil and Water Pollution BLOCK-5 NON-INSTRUMENTAL METHODS OF ANALYSIS Unit-15 Sampling Techniques and Preservation Unit-16 Classical Techniques of Analysis Unit-17 Separation Techniques BLOCK-6 INSTRUMENTAL METHODS OF ANALYSIS Unit-18 Electroanalytical Methods Unit-19 Optical Methods Unit-20 Microbiological Examination of Water, Soil and Air Total-5- Solved-0, Unsolved-5 June (2019,2020,2022) December (2020,2021)

MS-03 Economic and Social Environment Block 1 - Economic and Social Environment Unit 1 - Economic Environment of Business Unit 2 - Socio-cultural and Politico-legal Environment Unit 3 - Changing Role of Government Block 2 - Structure of the Indian Economy Unit 1 - Structural Dimensions of Indian Economy Unit 2 - Structure of Indian Industry Unit 3 - Public Sector in India Unit 4 - Private Sector in India Unit 5 - Small Scale Industry in India Unit 6 - Sickness in Indian Industry Block 3 - Planning and Policies Unit 1 - Planning Goals and Strategies Unit 2 - Evolution of Industrial Policy Unit 3 - Regulatory and Promotional Policy Block 4 - External Sector Unit 1 - India's Foreign Trade Unit 2 - India's Balance of Payments Unit 3 - India's Export-Import Policy Unit 4 - Foreign Capital and Collaborations Unit 5 - India's External Debt Block 5 - Economic Reforms Since 1991 Unit 1 - Industrial Policy of 1991 Unit 2 - Economic Reforms: Liberalisation, Globalisation and Privatisation Unit 3 - Financial Sector Reforms Unit 4 - Fiscal Sector Reforms Unit 5 - Economic Reforms and Social Justice Total-5, Solved-3, Unsolved-2 Sample Paper-I Sample Paper-II Guess Paper-I Guess Paper-II December (2021)

MS-66 Marketing Research

Block 1 - Marketing Research Concepts and Design

Unit 1 - Marketing Research - Meaning and Importance

Unit 2 - Organisation of Marketing Research in India

Unit 3 - Research Design

Block 2 - Data Collection

Unit 1 - Data Collection

Unit 2 - Sampling

Unit 3 - Questionnaire Design and Development

Unit 4 - Attitude Measurement & Scaling

Block 3 - Data Processing and Analysis

Unit 1 - Qualitative Research

Unit 2 - Data Processing - Coding, Tabulation and Data Presentation

Unit 3 - Description & Inference from Sample Data

Unit 4 - Analysis of Association

Block 4 - Multivariate Analysis

Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis

Unit 2 - Conjoint Analysis

Unit 3 - Cluster Analysis and Multi-Dimensional Scaling

Unit 4 - Application of Marketing Research in India - Some Case Studies

Question Papers

(Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)

This book is a huge step in the mission of customer awareness. This book covers several chapters of customer relevance, such as ways to design effective lighting solutions and the latest trends in the lighting industry. Through this book, the author wants to educate its readers about effective lighting design and thus enables them to offer a better lighting solution to their clients.

Director of Jainsons Lights Pvt. Ltd. (estd. 1975), his familyowned business of lights, Mr. Anubhav Jain has experience in the lighting industry of over 10 years. Soon after joining the business, he quickly realized that the lighting field has a lot of technical aspects and thus educated himself on the field of lighting technology and effective lighting design. Till now, he and his team have guided the promoters and design consultants on numerous projects.

Academicians believe that the only thing that hinders students/aspirants from getting the job/course of their dream, is Group Discussion. GD is like a snake sitting at number 99 in a Ludo game. You think that you are just one step away from you success, and the GD comes like a snake; makes your attempt unsuccessful.

Finally, this is the book, that will give you iron-clad guaranty of excelling in GDS. You will:

→ Get the reasons why institutes and organisations conduct GDs, how they are constructed and what exactly do evaluators look for in a candidate

→ Discover how to act like a pro with excellent insider advice right from how to give the best impression to demonstrating your abilities in a brief time.

→ Come to know about the essential questions about a GD like what does it actually mean, how it is conducted and how your performance is evaluated.

→ Learn how to make a great first impression, how to display what the moderators want to see, and how to stand out from the competition.

→ Get a list of topics that are generally given in GD to discuss.

Whether you're looking to get your favorite course or your dream job, with the assistance of this amazingly simple and effective step-by-step guide you will stand out from the competition, get noticed and crack the GD

MS-68 Management of Marketing Communication and Advertising

Block-1 Marketing Communication and Advertising-Basic Concepts

Unit-1 Marketing Communication Process

Unit-2 Communication-Key Behavioural Concepts

Unit-3 Indian Media Scene

Block-2 Advertising Campaign Planning and Execution

Unit-4 Planning Communication Strategy

Unit-5 Advertising Campaign Planning-Strategic

Consideration, Creative Consideration

Unit-6 Advertising Creativity Campaign Planning and Execution

Unit-7 Advertising Research - Role and Trends

Unit-8 Measuring Advertising Effectiveness Definitions and

Techniques

Block-3 Media Planning Concepts

Unit-9 Media Concepts, Characteristics and Issues

in Media Planning

Unit-10 Media Selection, Planning and Scheduling.........................................61

Unit-11 Internets as an Emerging Advertising Medium....

Block-4 Marketing Communication Form

Unit-12 Managing Sales Promotion

Unit-13 Direct Marketing

Unit-14 Publicity and Public Relations

Unit-15 Social Marketing Communication

Block-5 Strategies for Advertising Agencies

Unit-16 Functions and Structure of Ad Agency

Unit-17 Managing Client Agency Relationships

Unit-18 Strategies for Account Management

Unit-19 Legal and Ethical Issues in Advertising

Question Papers

(1)June-2020

(2) December-2020

(3) June-2021

(4) December-2021

Step aside Sherlock, there is a new story in town by Sir Arthur Conan Doyle. In 1907 London, after being rejected by the lady he loves because he is too ordinary, young journalist Edward Malone tries to seek adventure and celebrity in order to show himself worthy of her. The most heroic action his editor could think of was to send him to interview Professor Challenger. Initially poor Malone repeated the previous experience of his colleagues, but he managed to pacify the professor to tell him his story about a mysterious place deep in the amazonian jungle where prehistoric dinosaurs still live. Ed Malone finds his adventure through which he can prove himself. Will he make it out alive and marry the love of his life, or will he fail, or worse meet his end in the clutches of the dinos?

The Island of Doctor Moreau is an 1896 science fiction novel by English author H. G. Wells. In The Island of Dr. Moreau, a shipwrecked gentleman named Edward Prendick, stranded on a Pacific island lorded over by the notorious Dr. Moreau confronts dark secrets, strange creatures, and a reason to run for his life. Ranked among the classic novels of the English language and the inspiration for several unforgettable movies. Welcoming the horror genre, paired with a classical mad scientists approach towards progressive research methods and creating special forms of new life. If you are into horror writing and experience the adrenaline rush, then pick it up and start.