Para conquistar el mundo, uno debe conquistarse primero a sí mismo: las emociones, las acciones y los pensamientos. Eisenhower dijo que la libertad es la práctica de la autodisciplina. Cicerón definió la virtud de la templanza como el esplendor de la vida. Sin límites ni autocontrol, no solo nos arriesgamos a no alcanzar nuestro potencial y a perder lo que hemos logrado, sino que, además, nos aseguramos una vida de humillación y miseria.

En este nuevo libro, Ryan Holiday defiende la templanza como la virtud más importante. A lo largo de la historia ha recibido distintos nombres --autocontrol, disciplina...-- pero todos hacen referencia a lo mismo: a gobernar en lugar de ser gobernado; a establecer tus propios límites; a marcar tus propios hábitos. Todos los grandes de la historia han practicado esta forma de autodominio, desde la leyenda del béisbol Lou Gehrig, hasta la reina Isabel II, la escritora Joyce Carol Oates, el emperador Marco Aurelio y Martin Luther King Jr., ministro y líder del movimiento por los derechos civiles.

En una época de excesos y desorden, la autodisciplina es ahora más necesaria que nunca. Te atreves a cavar hondo para encontrarla? Y, más importante, la usarás? Solo con autodisciplina podrás dirigir tu vida rumbo a la verdadera realización.

ENGLISH DESCRIPTION

In his New York Times bestselling book Courage is Calling, author Ryan Holiday made the Stoic case for a bold and brave life. In this much-anticipated second book of his Stoic Virtue series, Holiday celebrates the awesome power of self-discipline and those who have seized it.

To master anything, one must first master themselves-one's emotions, one's thoughts, one's actions. Eisenhower famously said that freedom is really the opportunity to practice self-discipline. Cicero called the virtue of temperance the polish of life. Without boundaries and restraint, we risk not only failing to meet our full potential and jeopardizing what we have achieved, but we ensure misery and shame. In a world of temptation and excess, this ancient idea is more urgent than ever.

In Discipline is Destiny, Holiday draws on the stories of historical figures we can emulate as pillars of self-discipline, including Lou Gehrig, Queen Elizabeth II, boxer Floyd Patterson, Marcus Aurelius and writer Toni Morrison, as well as the cautionary tales of Napoleon, F. Scott Fitzgerald and Babe Ruth. Through these engaging examples, Holiday teaches readers the power of self-discipline and balance, and cautions against the perils of extravagance and hedonism. At the heart of Stoicism are four simple virtues: courage, temperance, justice, and wisdom. Everything else, the Stoics believed, flows from them. Discipline is Destiny will guide readers down the path to self-mastery, upon which all the other virtues depend. Discipline is predictive. You cannot succeed without it. And if you lose it, you cannot help but bring yourself failure and unhappiness.

Todos hemos conocido a dos tipos de l deres completamente distintos: Los del primer tipo drenan la inteligencia, la energ a y las capacidades de quienes los rodean, y necesitan ser siempre los m s inteligentes: se trata de l deres reductores. Masacran las ideas, taladran la energ a y disminuyen el talento y el compromiso de los dem s. Del otro lado del espectro est n los l deres que usan su inteligencia para ampliar el intelecto y las capacidades de la gente a su alrededor. Cuando entran a una habitaci n se encienden focos sobre las cabezas de los presentes, las ideas fluyen y se resuelven los problemas. Son ellos quienes inspiran a los empleados a dar m s de s mismos para entregar resultados que superen las expectativas. Los llamamos multiplicadores. El mundo necesita m s l deres de este tipo, sobre todo ahora, cuando se espera que quien est al mando logre m s con menos recursos.

En este fascinante y pr ctico libro, Wiseman ha identificado las cinco disciplinas que distinguen a los multiplicadores de los reductores. stas no se basan en el talento innato, sino que son habilidades y pr cticas que todos podemos aprender a usar, incluso los reductores m s veteranos y recalcitrantes. Asimismo, los autores dan vida a cada una de estas disciplinas a trav s de estudios de caso reales y v vidos, as como consejos pr cticos y t cnicas para mostrarte c mo puedes convertirte en un multiplicador, ya seas nuevo en el negocio o un jefe con mucha experiencia. Imagina lo que lograr as si pudieras utilizar toda la energ a y la inteligencia que te rodea. Multiplicadores te ense ar a hacerlo.

Esta edici n ha sido actulizada con nuevos ejemplos de multiplicadores y dos nuevos cap tulos, uno sobre minimazadores accidentales y otro sobre como lidear con los minimizadores.

ENGLISH DESCRIPTION

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results.

We've all had experience with two dramatically different types of leaders. The first type drains intelligence, energy, and capability from the people around them and always needs to be the smartest person in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, light bulbs go off over people's heads; ideas flow and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now when leaders are expected to do more with less.

In this engaging and highly practical book, leadership expert Liz Wiseman explores these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations--getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation.

In analyzing data from more than 150 leaders, Wiseman has identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use--even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. This revered classic has been updated with new examples of Multipliers, as well as two new chapters one on accidental Diminishers, and one on how to deal with Diminishers.

Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

Marco Aurelio denunció cualquier acto de injusticia como «una blasfemia . Cicerón afirmó que el sentido del honor y el carácter de una persona es aquello que da brillo a todos sus actos. Todo lo que vale la pena perseguir en la vida surge de un compromiso con la justicia, de nuestra capacidad de vivir según nuestros valores y de nuestro deseo de hacer el bien en este mundo.

La historia nos da muchos ejemplos de cómo un fuerte sentido de la justicia puede convertir a gente corriente en héroes, desde la obsesión de Harry Truman por la integridad personal (incluso cuando nadie prestaba atención) hasta la voluntad de Susan B. Anthony de ser encarcelada por su lucha por la igualdad, a la campaña desinteresada de Gandhi que llevó a millones de personas al autogobierno en la India y más allá.

En nuestra era de corrupción y cobardía, la justicia te interpela: Qué vas a hacer? Qué no vas a hacer? Qué debes hacer? Porque solo con esta virtud fundamental podrás llegar a ser verdaderamente grande.

ENGLISH DESCRIPTION

In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what's right - even when it isn't easy.

For the ancients, everything worth pursuing in life flowed from a strong sense of justice--or one's commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that's simply untrue--and the fact that so few people today have the strength to stand by their convictions explains much about why we're so unhappy.

In Right Thing. Right Now., Holiday draws on fascinating stories of historical figures such as Marcus Aurelius, Florence Nightingale, Jimmy Carter, Gandhi, and Frederick Douglass, whose examples of kindness, honesty, integrity, and loyalty we can emulate as pillars of upright living. Through the lives of these role models, readers learn the transformational power of living by a moral code and, through the cautionary tales of unjust leaders, the consequences of an ill-formed conscience.

The Stoics never claimed that living justly was easy, only that it was necessary. And that the alternative--sacrificing our principles for something lesser--was considered only by cowards and fools. Right Thing. Right Now. is a powerful antidote to the moral failures of our modern age, and a manual for living virtuously.

Phil Knight habla por primera vez de la aut ntica historia detr s de Nike, la empresa que fund en 1962, que hoy factura m s de 30 000 millones de d lares al a o, y cuyo logo ha llegado a ser un s mbolo global, el icono m s ubicuo y reconocido en todo el mundo.

Todo comenz con 50 d lares y una idea sencilla: importar calzado deportivo econ mico y de gran calidad desde Jap n. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consigui facturar 8 000 d lares durante el primer a o. Progresivamente, este peque o negocio se convirti en una start-up exitosa que revolucion el mercado, cre una marca universal e innovadora y evolucion hasta convertirse en el gigante actual.

En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes xitos, pero sobre todo la relaci n con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sinti ndose como hermanos.

Juntos, animados por la fuerza de un objetivo com n y una fe profunda en el esp ritu del deporte, construyeron una marca que transform todos los c nones establecidos.

ENGLISH DESCRIPTION

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It's a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers--as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand--and a culture--that changed everything.

Entre las voces de los adoradores de la IA y los catastrofistas, el profesor Ethan Mollick, uno de los teóricos más destacados sobre el tema, se centra en los aspectos prácticos de cómo esta herramienta puede transformar el mundo.

Cointeligencia insta a entender la IA como una compañera de trabajo, una profesora, una entrenadora..., y nos reta a utilizar el enorme potencial de la IA sin perder la identidad, a aprender de ella sin dejarnos engañar y a aprovechar sus dones para crear un futuro mejor. Con una mirada amplia, estimulante, lúcida y optimista, Mollick expone las prometedoras perspectivas y el gran potencial de esta nueva era.

«Si te interesa saber cómo aprovechar al máximo el potencial transformador de la inteligencia artificial, debes leer este libro . Financial Times

ENGLISH DESCRIPTION

AN INSTANT NEW YORK TIMES BESTSELLER

From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI

Something new entered our world in November 2022 -- the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world.

In Co-Intelligence, Mollick urges us to engage with AI as co-worker, co-teacher, and coach. He assesses its profound impact on business and education, using dozens of real-time examples of AI in action. Co-Intelligence shows what it means to think and work together with smart machines, and why it's imperative that we master that skill.

Mollick challenges us to utilize AI's enormous power without losing our identity, to learn from it without being misled, and to harness its gifts to create a better human future. Wide ranging, hugely thought-provoking, optimistic, and lucid, Co-Intelligence reveals the promise and power of this new era.

ENGLISH DESCRIPTION

TWO BOYS, TWO MICROPHONES, AND PLENTY OF CURIOSITY.

What you will find in this book is a practical toolbox to improve, day to day, your physical and mental health, your relationships, and your finances. More than two hundred people have been on the podcast Tengo un Plan, and they have allowed us to gather all these cues. We offer 39 principles from the best experts in each area, synthesized so you can easily apply them to your daily routine. If you manage to make one of these principles yours and make your life a bit better, to us, it will all have been worth it.

Rompe la barrera del no es un manual de negociación imprescindible desarrollado y perfeccionado a lo largo de la extraordinaria carrera de Chris Voss como negociador en secuestros con rehenes y como reconocido profesor en las escuelas de negocio más prestigiosas del mundo.

Voss ha puesto a prueba estas técnicas en todo tipo de situaciones y ha comprobado su efectividad, tanto en los inicios de su carrera cuando patrullaba las peligrosas calles de Kansas City como en los cursos que imparte en las mejores universidades. Entre las muchas y distintas personas que han aplicado sus enseñanzas, se encuentran desde clientes que han visto aumentar significativamente los beneficios de sus empresas hasta estudiantes de programas de MBA que han conseguido empleos mejores o incluso padres que tienen que vérselas con sus hijos.

Rompe la barrera del no relata los entresijos de situaciones verdaderamente dramáticas y revela las mejores y más eficaces estrategias de negociación. Voss, uno de los mejores negociadores del mundo, nos enseña a emplear estas técnicas en cualquier aspecto de nuestra vida.

ENGLISH DESCRIPTION

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.

** A Wall Street Journal Bestseller **

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss's head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Jordi Reche te descubre los secretos del lenguaje no verbal: qué significa cada gesto, por qué lo haces y cómo interpretarlo tanto en ti mismo como en los demás. Convence sin abrir la boca te proporciona las herramientas para dominar el lenguaje corporal y conectar con tus interlocutores.

Aprende a utilizarlas para ser más convincente y persuasivo, transmitir mayor seguridad y confianza, y ganar influencia entre quienes te rodean.

En este libro aprenderás:

* A comunicar mejor, reforzando tu mensaje hablado con tu gestualidad.

* A tener mayor consciencia de tu cuerpo y a utilizarlo para sentirte mejor y para que, quienes te rodean, te vean mejor.

* A leer en los gestos de los demás información que han decidido no darte u ocultarte, o simplemente a descifrar que te están mintiendo.

* A descubrir que tu poder de persuasión puede aumentar de manera significativa si cuidas tu lenguaje no verbal de líder.

* A conocer mejor los mensajes que envían tus fotos de perfil, tus fotos grupales o los vídeos que cuelgas en las redes.

* A detectar las emociones reales de una persona, más allá de lo que nos cuente con sus palabras.

* A aumentar tu capacidad de seducción y a leer en el cuerpo de las personas con las que te relacionas si estás atrayendo su atención de manera positiva o no.

ENGLISH DESCRIPTION

Discover the keys to non-verbal language to captivate and persuade any audience in any given situation.

In personal and professional environments, our gestures, looks, postures, smiles... say more about us than the words we speak. Body language is revealing: how we sit, how we walk, how we greet other people--everything communicates something. Others interpret and remember the messages we transmit on a visual level more than what we utter. But do you know what it is you express with your body?

Jordi Reche lets you in on the secrets of non-verbal language, what every gesture means, why you do it, and how to interpret it both in yourself and other people. Convince With Your Mouth Closed will give you the tools to master body language and connect with your listener. Learn how to use these tools to become more convincing and persuasive, and to convey more confidence and assertiveness.

In this book you will learn:
- To communicate better, reinforcing your spoken messages with gestures.
- To be more aware of your body, using it to feel better.
- To read other people's gestures.
- To discover that your power of persuasion can increase significantly if you nurture your non-verbal language as a leader.
- To enhance your seductiveness and read the body language of anyone you interact with, in order to know if you are attracting their attention positively or not.

Nada es posible sin la virtud del coraje. Desde los antiguos espartanos hasta el Movimiento por los derechos civiles; desde científicos pioneros hasta empresarios innovadores, o desde Charles de Gaulle hasta Florence Nightingale, los grandes líderes han pasado a la historia por los riesgos que se atrevieron a asumir. Sin embargo, hoy somos muchos los que nos vemos paralizados por el miedo.

En La llamada del coraje, Ryan Holiday analiza los elementos de miedo, una expresión de cobardía, los elementos de coraje, una expresión de valentía y, por último, los elementos de heroísmo, una expresión de valor.

A través de interesantes historias sobre líderes históricos y contemporáneos, incluidos Charles De Gaulle, Florence Nightingale y el Dr. Martin Luther King Jr., Holiday le muestra cómo conquistar el miedo y practicar la valentía en su vida diaria. También profundizará en los dilemas morales y los valientes actos de figuras menos conocidas, pero igualmente importantes, de la historia antigua y moderna, como Helvidius Priscus, un senador romano que se mantuvo firme contra el emperador Vespasiano, incluso de cara a la muerte; Frank Serpico, un ex detective del Departamento de Policía de la ciudad de Nueva York que expuso la corrupción policial; y Frederick Douglass y una esclava llamada Nelly, cuya feroz resistencia contra sus captores inspiró su propia cruzada para acabar con la esclavitud.

En un mundo en el que el miedo campa a sus anchas --cuando la gente prefiere quedarse al margen antes que hablar en contra de la injusticia, seguir las convenciones antes que apostar por sí mismos y hacer la vista gorda ante las feas realidades de la vida moderna-- necesitamos valor más que alguna vez. Necesitamos el coraje de los denunciantes y los que toman riesgos.

Necesitamos el coraje de activistas y aventureros. Necesitamos el coraje de los escritores que dicen la verdad, y el coraje de los líderes para escuchar. Todo en la vida empieza con el coraje. Y este libro te dotará de la valentía necesaria para dar el primer paso.

ENGLISH DESCRIPTION

The instant New York Times, Wall Street Journal, and USA Today Bestseller!

Ryan Holiday's bestselling trilogy --The Obstacle Is the Way, Ego is the Enemy, and Stillness is the Key-- captivated professional athletes, CEOs, politicians, and entrepreneurs and helped bring Stoicism to millions of readers. Now, in the first book of an exciting new series on the cardinal virtues of ancient philosophy, Holiday explores the most foundational virtue of all: Courage.

Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is Be not afraid. The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what's right, to do what's needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.

In Courage Is Calling, Ryan Holiday breaks down the elements of fear, an expression of cowardice, the elements of courage, an expression of bravery, and lastly, the elements of heroism, an expression of valor. Through engaging stories about historic and contemporary leaders, including Charles De Gaulle, Florence Nightingale, and Dr. Martin Luther King Jr., Holiday shows you how to conquer fear and practice courage in your daily life.

You'll also delve deep into the moral dilemmas and courageous acts of lesser-known, but equally as important, figures from ancient and modern history, such as Helvidius Priscus, a Roman Senator who stood his ground against emperor Vespasian, even in the face of death; Frank Serpico, a former New York City Police Department Detective who exposed police corruption; and Frederick Douglass and a slave named Nelly, whose fierce resistance against her captors inspired his own crusade to end slavery.

In a world in which fear runs rampant --when people would rather stand on the sidelines than speak out against injustice, go along with convention than bet on themselves, and turn a blind eye to the ugly realities of modern life-- we need courage more than ever. We need the courage of whistleblowers and risk takers. We need the courage of activists and adventurers. We need the courage of writers who speak the truth --and the courage of leaders to listen.

We need you to step into the arena and fight.

En otoño de 1999, John Doerr se reunió con los fundadores de una start-up a la que acababa de confiar cerca de 12 millones de dólares, la mayor inversión de su carrera. Larry Page y Sergey Brin tenían en sus manos una tecnología extraordinaria, mucha energía emprendedora y grandes ambiciones, pero carecían de un plan de negocio. Para que Google pudiera cambiar el mundo, Page y Brin tendrían que aprender a fijar las prioridades tomando decisiones difíciles y a la vez mantener a su equipo en la buena senda. Y para ello necesitaban datos pertinentes y relevantes con los que verificar su progreso y medir lo que importaba.

Doerr les reveló el método probado para alcanzar la eficacia operativa, los Objetivos y Resultados Claves (OKR), que descubrió en los años setenta como ingeniero en Intel de la mano de Andy Grove. Y el resto ya forma parte de la historia. Utilizando los OKR como base de su gestión, Google ha pasado de sus 40 empleados iniciales a más de 70.000, con una capitalización bursátil que supera los 700.000 millones de dólares.

En el método OKR, los objetivos definen lo que queremos lograr; los resultados clave son cómo se alcanzarán esos objetivos prioritarios con acciones específicas y medibles dentro de un marco de tiempo establecido. Los objetivos de todos, desde un empleado cualquiera hasta el CEO, son transparentes para toda la organización.

Los beneficios son profundos. Los OKR emergen el trabajo más importante de una organización. Orientan el esfuerzo y fomentan la coordinación. Vinculan los objetivos de diversos departamentos para unificar y fortalecer a toda la empresa. Y, además, permiten mejorar la satisfacción en el lugar de trabajo y aumentan el rendimiento.

En Mide lo que importa, Doerr comparte su experiencia y un amplio abanico de casos -desde Bono a Bill Gates, entre otros-, que hacen patente el crecimiento explosivo que los OKR han estimulado en muchas grandes organizaciones. Este libro ayudará a una nueva generación de líderes a descubrir esa misma magia.

John Doerr preside la firma de capital riesgo Kleiner Perkins, a la que se incorporó en 1980. Con sus inversiones en algunas de las empresas de mayor éxito en el mundo -entre las que se cuentan Amazon, Google, Intuit, Netscape y Twitter- ha contribuido a la creación de más de 425.000 empleos.

Recomiendo el libro de John a cualquier persona interesada en convertirse en un mejor gerente. -Bill Gates

ENGLISH DESCRIPTION

#1 New York Times Bestseller

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress--to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (the greatest manager of his or any era) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Con Pre-suasi n aprender s a atraer la atenci n, aprovechar el instante oportuno para ganar influencia y conservarla.

ENGLISH DESCRIPTION

What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?

Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience's attention to see what they want them to see, and avoid others.

With Per-suation, you will learn to grasp your audience's attention, take advantage of the perfect moment in order to have, and retain, influence over them

Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986.

Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo:

*Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre.

*La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos.

*Con frecuencia, el coste de evitar errores es superior al de subsanarlos.

*La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.

En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar.

ENGLISH DESCRIPTION

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

Might be the most thoughtful management book ever.--Fast Company

For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

- Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.

- It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.

- The cost of preventing errors is often far greater than the cost of fixing them.

- A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Por qué algunas personas ahorran cada céntimo y otras derrochan sin mesura? Por qué algunas generan dinero con mucha facilidad y otras sobreviven día a día? Por qué algunas planifican sus finanzas al detalle y otras se limitan a improvisar?

Nacho Mühlenberg, experto en eneagrama y educación financiera, explica en este libro cómo nos relacionamos con el dinero según nuestra personalidad o eneatipo y nos ayuda a transformar nuestros miedos, creencias, conductas, y deseos en relación con él para conseguir riqueza de forma práctica y vivir el estilo de vida que cada uno quiera.

En nueve pasos sencillos y accesibles, Dinerograma proporciona una hoja de ruta para pasar de ser un ignorante en las finanzas a tener el control económico de nuestra vida.

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NINE STEPS TO TRUE WEALTH

A guide to getting to know yourself better, transforming your relationship with money, and thus achieving true wealth through the enneagram.

Why do some people save every penny and others spend without measure? Why do some people make money easily and others get by one day at a time? Why do some plan their finances in detail and others just improvise?

Nacho Mühlenberg, enneagram and financial education expert, explains in this book how we relate to money according to our personality or enneastyle, and helps us transform our fears, beliefs, behaviors, and desires to achieve wealth practically, and live the lifestyle that each of us wants.

In nine simple and accessible steps, Moneygram provides a roadmap to go from being financially ignorant to be in control of your finances.

Cómo puedes superar el miedo o la ineficacia como comunicador? Aprende las leyes de la comunicación!

El Dr. John C. Maxwell ha sido orador y maestro motivacional por más de cincuenta años. Es una de las ocho personas del planeta que han sido galardonadas con el premio Golden Gavel de Toastmasters e incluidas en el Salón de la Fama de la Asociación Nacional de Oradores. En Las 16 leyes indiscutibles de la comunicación, el autor comparte lo que ha aprendido en toda una vida como comunicador.

Aprende cómo:
- Hablar con convicción
- Preparar tu contenido y prepararte tú mismo para comunicar
- Encontrar y utilizar tus fortalezas personales y de comunicación
- Enfocarte en tu audiencia y conectar con ella
- Contar mejores historias
- Leer la sala y crear energía y expectación
- Agregar valor a la vida de las personas
- Inspirar a las personas a actuar

Todos tienen un mensaje que compartir. Ya sea que desees mejorar tu capacidad para inspirar a los empleados, hablar en las reuniones de la asociación de padres y maestros, presentar un informe ante el consejo directivo, enseñar a estudiantes, dar un sermón, dirigirte a un grupo pequeño, hablar desde un escenario o ante un estadio lleno de gente, este libro puede ayudarte.

Aprende de uno de los mejores comunicadores del mundo y empieza hoy mismo a sacar el máximo provecho de tu mensaje.

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Never Be Afraid to Speak to a Group Again.

It's been said that public speaking is the number one fear of most people, with death being second. This means, said comedian Jerry Seinfeld, if you have to be at a funeral, you would rather be in the casket than doing the eulogy.

How can you overcome fear or ineffectiveness as a speaker? Learn the Laws of Communication!
John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster's Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he's learned from a lifetime of communication.

Learn how to
o Speak from conviction
o Prepare your content and yourself for speaking
o Find and use your personal and communication strengths
o Focus on your audience and connect
o Tell better stories
o Read the room and create energy and anticipation
o Add value to people
o Inspire people to take action

Everyone has a message to share. Whether you want to improve your ability to inspire employees, speak at PTA meetings, report to a board of directors, teach students, deliver a sermon, address a small group, speak from a stage, or communicate to an arena full of people, this book can help you.

Learn from one of the best communicators in the world and start making the most of your message today.

Por el director del laboratorio de innovación en Ingeniería Biomédica de Harvard, Jeff Karp.

Cómo puedes lograr un mayor rendimiento mental y creatividad en un mundo lleno de distracciones, de fechas límite constantes, de tiempo perdido en las redes sociales y de un bombardeo de noticias que te provoca ansiedad?

En LIT, el innovador investigador de Harvard y del MIT, Jeff Karp, ha encontrado una poderosa manera de alcanzar un estado mental más enfocado y eficaz con la ayuda de sus siete herramientas para el encendido vital (Life Ignition Tools).

LIT te enseñará a:

*Examinarte interiormente y conectar con lo que es verdaderamente importante para ti.

*Visualizarte desde fuera para actuar consecuentemente, conectando con los demás y con diferentes formas del saber.

*Romper con patrones de pensamiento habituales y decidir activamente en vez de apresurarte a dar respuestas que te mantienen en tu zona de confort.

*Lidiar con los múltiples inputs sensoriales y la sobrecarga de información a los que estamos sometidos actualmente.

*Estimular la creatividad y el entusiasmo en tu lugar de trabajo.

*Reconocer discursos manipulativos que nos pueden hacer tomar la dirección equivocada.

*Integrar tu vida espiritual en tu vida personal para reparar y profundizar tus relaciones.

LlT te quitará el piloto automático y te ayudará a permanecer alerta, presente en el momento y comprometido con tu vida, en un estado agudode consciencia de ti mismo que te empujará a la curiosidad, conexión y energía necesarias para tener la vida que realmente quieres.

ENGLISH DESCRIPTION

Radically simple experimental tools to help anyone tap into a high-energy brain state to fire up innovative potential and shape their lives with intention--by the founder of a Harvard biomedical engineering innovation lab.

In an age of convenience and information overload, it's easy to go through the motions, pressured, distracted, and seeking instant gratification rather than harnessing our potential for meaningful and impactful lives. When we're accustomed to a low energy brain state and lulled by the comfort zone it creates, it's difficult to rouse ourselves to act with intention and create the lives we truly want to lead.

In LIT, Jeff Karp, Ph.D., professor at Brigham and Women's Hospital, Harvard Medical School, and biotech innovator, helps us look to nature as a vital source of humankind's best wisdom, most inspired action, and greatest good.

Diagnosed with learning differences at a young age, he persisted through nearly insurmountable struggles with support from his mom in developing ways to achieve hyper-awareness and maximize decisions based on his curiosity, passion, creativity, and connection to nature. As a student at McGill University and at the University of Toronto, as a researcher at MIT, and as a professor at Harvard Medical School, he evolved these approaches into LIT (Life Ignition Tools) --and road-tested these tools daily in his own personal life and with his lab team to innovate medical discoveries inspired by the problem solving process they find throughout the natural world.

LIT teaches us to:

- turn inward and connect with what is truly important to us

- turn outward to act on that, connecting with others and different ways of knowing

- question assumptions--break out of habitual thinking and other patterns to discover what really serves you best

- navigate multiple streams of sensory input and manage information overload

- recognize manipulative messaging that can throw us off course

- explore, experiment and discover fresh approaches to old challenges

- intercept routine patterns to actively think and decide versus just jumping in with habitual responses.

LIT takes us off autopilot and helps us stay alert, present, and fully engaged in our lives.

Dr. Karp also shares insights from some of the world's most accomplished people, including Nobel Prize winners, the founder of an Indigenous wellness center, a visionary photographer, a social justice activist, a five-time US memory champion, an Olympic medalist, a neurosurgeon who founded a center for compassion, and numerous professors, inventors, entrepreneurs, CEOs, and members of his laboratory--all creatives in their own ways.

Using Dr. Karp's principles, anyone can redirect their lives with energy, focus, creativity, motivation, intention, and impact to create the lives they truly want to lead. Learning to be lit is the ultimate renewable energy and is accessible to everyone, anytime, wherever you are.

Mark Divine, antiguo oficial de los Navy SEAL y brillante emprendedor, comparte su experiencia en el campo de batalla, como formador de unidades de las fuerzas especiales y en el mundo de la empresa, y ofrece siete principios imprescindibles para forjar un liderazgo sólido y vencer al lobo del miedo que siempre nos acecha en el camino.

La valentía genera confianza; la confianza genera respeto; el respeto conduce al crecimiento; el crecimiento lleva a la excelencia; la excelencia forja la resiliencia, y la resiliencia te proporciona la tenacidad a prueba de bomba y el poder para alinearnos constantemente con nuestro equipo y salir juntos victoriosos ante cualquier objetivo que nos fijemos.

ENGLISH DESCRIPTION

Take a deep breath and say goodbye to those old maps and the compass you've used so far. We live in ever-changing uncertain times, and such a path awaits that, in order to move ahead towards success, we need new tools.

Mark Divine, former Navy SEAL officer and brilliant entrepreneur, shares his experience in the battlefield as a special-forces unit organizer and within the corporate world, offering seven essential principles to forge a solid leadership and defeat the wolf of fear forever lurking along the road.

Courage builds confidence, confidence builds respect, respect leads to growth, growth leads to excellence, excellence forges resilience, and resilience gives you bulletproof perseverance and the power to constantly align yourself with your team and come out victorious no matter the target you face.

A pesar de tratarse de un juego en apariencia tan primitivo y alérgico en su práctica a la tecnología, se ha incorporado con enorme facilidad a todos los vehículos de comunicación: prensa, radio, televisión, internet y todas las variables de redes sociales existentes y por venir. Y en este proceso, se ha convertido en un negocio planetario que explota la emoción, que necesita de héroes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos.

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Soccer is an exciting game that, nevertheless, has no heart.
There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.

Qué fue lo que pasó? La vorágine de la urgencia cotidiana acabó devorando el tiempo y la energía que requiere invertir en la ejecución de su estrategia para el día de mañana. Este método le dará una vuelta de tuerca a esta realidad para siempre.

Las 4 Disciplinas de la Ejecución (4DX) es una fórmula simple, repetible y probada para ejecutar sus prioridades estratégicas más importantes en medio del torbellino cotidiano. Cómo? Siguiendo al pie de la letra las 4 disciplinas:

o Enfocarse en lo crucialmente importante
o Actuar sobre las medidas de predicción
o Llevar un tablero de resultados
o Crear una cadencia de rendición de cuentas

Al seguir estas disciplinas, los líderes pueden generar resultados contundentes, incluso cuando la estrategia requiere un cambio de actitud significativo por parte de los miembros de su equipo.

4DX no es teoría. Se trata un conjunto de prácticas probadas y refinadas por cientos de organizaciones y miles de equipos de trabajo a lo largo de los años. Cuando una empresa o un individuo se adhiere a estas disciplinas, logra resultados sorprendentes. 4DX representa una nueva forma de pensar que resulta esencial para destacar en un mundo tan competitivo como este en que nos tocó vivir. En pocas palabras: éste es un libro que ningún líder de negocios se puede perder.

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An insightful new book from the multimillion-copy bestselling author Sean Covey and the Franklin Covey organization based on their work with hundreds of thousands of employees and large companies to unveil the essential disciplines proven to help businesses and individuals realize their most important goals. Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's likely no one even noticed.

What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:

- Focusing on the Wildly Important
- Acting on Lead Measures
- Keeping a Compelling Scoreboard
- Creating a Cadence of Accountability leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results--regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today's competitive climate.

Simply put, this is one book that no business leader can afford to miss.

Los deportistas de élite poseen unas cualidades excepcionales que los diferencian del resto de la población. Estos atletas dedican su vida a intentar alcanzar la mejor versión posible de sí mismos para obtener el éxito, una gloria que parece reservada a muy pocos. Cuál es el secreto para conseguir esos niveles de excelencia? Es cuestión de talento o de esfuerzo?

Rendir al máximo nivel no es algo exclusivo de los deportistas de élite, y tratar de ser la mejor versión de uno mismo tampoco. En este libro, Lorena Torres, especialista en alto rendimiento deportivo, nos ofrece las claves para alcanzar la excelencia en aquello que nos propongamos:

*Prepárate: define tu propósito, apóyate en tu motivación y determinación, desafía lo convencional, cuenta con tu organismo y rodéate de un entorno que sume.

*Entrénate: pon tu plan en acción y afianza tus hábitos mediante tres pilares básicos -- muévete, nútrete y domina tu mente.

*Compite: abraza tu superación, aprende de las derrotas, potencia tu liderazgo personal, y define tus rituales de competición.

*Recupérate: valora tu sueño, profundiza en estrategias de recuperación como la exposición deliberada al frío y al calor, la meditación y la respiración.

Todos podemos rendir al máximo de nuestras posibilidades, independientemente del propósito que persigamos, si tenemos la intención, la motivación y los recursos adecuados para ello. En Supérate conocerás los factores que influyen en el potencial individual y descubrirás herramientas con una base científica que podrás utilizar en tu día a día.

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A high-performance plan with a multifaceted approach based on Lorena Torres' knowledge and experience in elite sports will help you achieve your highest potential.

Elite athletes possess exceptional qualities that differentiate them from the rest of the world. These athletes dedicate their lives to becoming the best possible versions of themselves in order to succeed, the kind of glory that seems reserved for just a few. What is the secret to reach such levels of excellency? Is it a matter of talent, or effort?

Performing at the highest level is not exclusive of elite athletes, nor trying to be our best versions. In this book, Lorena Torres, expert on high-performance sports, offers clues to achieve excellence in everything we set out to do:

• Prepare: define your purpose, rely on your motivation and your determination, defy conventionalities, count on your body, and surround yourself with great people.
• Train: put your plan into action and reinforce your habits through three basic pillars--movement, nutrition, and controlling your mind.
• Compete: embrace your self-improvement, learn from defeat, enhance your personal leadership, and define your competition rituals.
• Recover: value your dream, deepen your recovering strategies, such as a deliberate exposure to cold and heat, meditation, and breathing.

Por siglos, a las mujeres nos han dicho que somos muy buenas para gastar el dinero en banalidades y caprichos hasta endeudarnos, pero somos poco hábiles para las finanzas: que los presupuestos son aburridos y que no vamos a entenderlos. Kumiko Love se enfrentó a estas creencias limitantes y cambió su relación con el dinero en cuanto entendió que debía liberarse de la vergüenza y los juicios sociales para aterrizar sus finanzas a su realidad y valores.

En Mi dinero, mis reglas, comparte su método para entender las emociones detrás de los comportamientos financieros y tomar el control de nuestras finanzas sin importar el nivel de ingresos o deudas que tengamos.

Este libro te dará las herramientas para:
- Crear un presupuesto basado en tu vida real y no en una vida de negación, que te permita adaptarlo a tus intereses.
- Crear un plan efectivo para salir de deudas que te devuelva el entusiasmo sobre el futuro.
- Priorizar gastos que sumen a tu proyecto financiero.
- Usar tus emociones a favor de tus finanzas en lugar de que estas te saboteen.
- Ahorrar sin pensar en ello.

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Does fear and insecurity keep you from looking at your bank account? Is your financial anxiety holding you captive?

You don't have to stress about money anymore. YOU can take back control.

As a newly divorced single mom making $24,000 per year and facing down $77,000 in debt, Kumiko Love worried constantly about money. She saw what other moms had--vacations, birthday parties, a house full of furniture--and felt ashamed that she and her son lived in a small apartment and ate dinner on the floor. Worse, when her feelings began to exhaust her, she binge-shopped, reasoning that she'd feel better after a trip to the mall.

On the day she needed to pay for a McDonald's ice cream cone without her credit card, she had an epiphany: Money is not the problem. Self-Doubt is the problem. Shame is the problem. Guilt is the problem. Society's expectations for her are the problem. She is the solution.

Once she reversed the negative thinking patterns pushing her toward decisions that didn't serve her values or goals, her financial plan wrote itself. Now, she's not only living debt-free in her dream home, which she paid for in cash, but she has spread her teachings around the world and helped countless women envision better lives for themselves and their families.

Now, building on the lessons she's taught millions as the founder of The Budget Mom, she shares a step-by-step plan for taking control back over your financial life--regardless of your level of income or your credit card balance. Through stories from navigating divorce to helping clients thrive through recessions, depression, eviction, layoffs and so much more, you will learn foundational practices such as:

-How to use your emotions to your financial advantage, instead of letting them control you
-How to create a budget based on your real life, not a life of self-denial
-How to create a motivating debt pay-off plan that makes you excited about your future, instead of fearing it

My Money My Way will give you the tools to align your emotional health with your financial health--to let go of deprivation and embrace desire. Love's paradigm-shifting system will teach you how to honor your unique personal values, driving emotions, and particular needs so that you can stop worrying about money and start living a financially fulfilled life.