A holistic view of ESG goes beyond environmental issues, which are closely linked to social issues. Both come from the governance of an organization: the integrity with which decisions are made and implemented, ultimately defining corporate culture. ESG affects the daily lives of everyone in today's connected world where organizations, companies, and individuals depend on each other at various levels. Lack of sustainability for any entity threatens its future existence, disrupting the entire ecosystem.

The use of data to measure ESG outcomes is a young science that is increasingly critical to upholding our very lifestyle. Data clearly presents impact across the entire ESG spectrum, providing the necessary specificity for informed decision making, and ensuring the transparency and accountability, which uphold sustainability.

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.

Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

The pace of innovation in modern times is staggering, and with the time demands of many careers, it is easy to lose touch with current trends.

If business professionals do not actively stay up to date with new developments, they can quickly become outmoded in the workplace or unattractive in the job market.

Business and Emerging Technologies is an extensive but straight-to-the-point guide designed to get business students and professionals up to speed with an electrifying range of emergent technologies and concepts in the shortest possible time. Readers will benefit from fluid, well-researched reviews of technologies like artificial intelligence, blockchain, cryptocurrencies, quantum computing, augmented reality, 3D printing, and nanotechnology, and will acquire the factual contexts needed to make insightful decisions as these technologies slowly, but surely, pop up in their occupational nexuses.

Ellipsometry is an experimental technique for determining the thickness and optical properties of thin films. It is ideally suited for films ranging in thickness from sub-nanometer to several microns. Spectroscopic measurements have greatly expanded the capabilities of this technique and introduced its use into all areas where thin films are found: semiconductor devices, flat panel and mobile displays, optical coating stacks, biological and medical coatings, protective layers, and more. While several scholarly books exist on the topic, this book provides a good introduction to the basic theory of the technique and its common applications. The target audience is not the ellipsometry scholar, but process engineers and students of materials science who are experts in their own fields and wish to use ellipsometry to measure thin film properties without becoming an expert in ellipsometry itself.

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy.

As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

The new world is one based on knowledge. Lean KM offers a practical approach to Knowledge Management, filled with historical references and interesting stories. It brought back wonderful memories of NASA.-Dr. Edward J Hoffman, Former NASA CKO and Director of the NASA Academy of Program, Project, & Engineering Leadership (APPEL), CEO Knowledge Strategies LLC Lecturer, Columbia University, Information and Knowledge Strategy (IKNS)

Lean Knowledge Management Helped Change NASA's Culture and It Can Do the Same for Your Organization.

NASA suffered three human spaceflight tragedies and Lean Knowledge Management was a major tool that helped NASA management implement massive cultural changes.

Traditional knowledge management is too often regarded as overly complicated or a wasteful bureaucratic exercise, but Lean Knowledge Management can become a critical component for your organization to operate effectively, efficiently and safely.

Lean Knowledge Management simplifies the process by:

• Clearly defining your organization's key employees,
• Filtering the enormous amount of internal information into critical knowledge.
• Utilizing a myriad of resources to get this critical knowledge to the people who need it most - the very people that can make your organization successful.

Repetitive mistakes and failures can cost an organization millions of dollars in lost revenue, scrap, and even lawsuits. Lean Knowledge Management strips away the academic jargon and implements a practical, cost-effective, organic program emphasizing lessons of the past.

Knowledge is free! Your hard-earned corporate knowledge is right in front of you, why risk losing it and having to pay for it all over again?

Knowledge is power! Lean Knowledge Management is a structured plan to harness that power for your organization.

Ask not what AI can do for a company, rather what artificial intelligence may do to a company.

• How does a company successfully integrate artificial intelligence into its operations?
• What are the problems in doing so?
• And how does the introduction of AI into society change the answer to the first question?

As companies delay or even cancel initiatives in artificial intelligence, Four Laws for the Artificially Intelligent redefines possibilities and offers leverage to turn AI visions into reality. It is a story of transformation: of people, of companies, and of artificial intelligence itself.

The Four Laws is unique in its combination of stories and science illustrating how a technology competing with human consciousness is introduced and assimilated within a company. A work of creative nonfiction stretched on a frame of research, it is an essential trail guide for navigating the Industry Version 4.0 jungle in a search of the fruits of innovation.

Becoming a Successful Executive Won't Require Spending Thousands on Training or Years Studying in a Degree Program!

This book is about taking personal control of your management career by planning for your development outside of training sessions or university degree programs. Careers and organizations are changing rapidly so personalizing your own training and competency development is critical.

Talent management is what your employer offers you but action learning in the workplace is building your own managerial competencies without losing a single day on the job. Use this book to spot your best learning opportunities within your current job and then learn how you can plan your job assignments to build valuable, portable, and job-relevant skills.

Included in this book are self-evaluations for cognitive competence, virtual competence, emotional competence, cross-cultural competence, socialization competence, health competence, and competencies in spotting leadership differences and situational recognition.

You will find sound applied strategies in each chapter for building these competencies into strengths that will further your career in management, such as:

• How Do I Know What Competencies I Need?
• What Are My Strengths and What Are My Weaknesses?
• How Do I Build Valuable Skills On-The-Job?

The best and the brightest use advisors and experts. In fact, one could say that they are the best and the brightest because they utilized trusted advisors throughout their careers.

Whether in business, sports, entertainment, academia, or politics-expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of certificates and universities, it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches-they are comprehensive resources and supporters.

The Modern Trusted Advisor employs important mastery traits, such as subordinating ego, applying shared experiences, and managing emotional, mental, and intellectual health. We are entering a world of no normal today and leaders must inspire others daily.

This is the book that prepares you to inspire those leaders.

This book was written to explain a technique that requires an understanding of many details in order to properly obtain and interpret the data obtained. It also will serve as a reference for those who need to provide SIMS data. The book has over 200 figures and the references allow one to trace development of SIMS and understand the many details of the technique.

Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is challenging because the decision must be made with uncertain and conflicting information about future demand, available production capacity, and sources of supply. The decision is in fact a highly complex balancing act, involving tradeoffs along many dimensions - for example, inventory targets vs. customer service levels, older products vs. newer ones, direct customers vs. channel partners - and requiring the compromise of constituents - sales, marketing, operations, procurement, product development, finance, as well as suppliers and customers - with varied objectives. The ability of a company to nimbly navigate this decision process without giving too much influence to any of the parties involved largely determines how well the company can respond to changing market conditions and ultimately whether the company will continue to thrive. This book focuses on the complex challenges of supply chain planning - the set of business processes that companies use for planning to meet future demand. Supply chain planning comprises a variety of planning processes within an organization: demand planning, sales & operations planning, inventory planning, promotion planning, supply planning, production planning, distribution planning, and capacity planning. Of course, not all companies engage in all of these planning activities and they may refer to these activities by other names but they all struggle with the on-going effort of matching demand with supply. Many textbooks address supply chain planning problems and present mathematical tools and methods for solving certain classes of problems. This book is intended to complement these texts by focusing not on the mathematical models but on the problems that arise in practice that either these models do not adequately address or that make applying the models difficult or impossible. The book is not intended to provide pat solutions to these problems, but more to highlight the complexities and subtleties involved and describe ways to overcome practical issues that have worked for some companies.

With the Yellowstone River Valley of Montana as its setting, this book introduces readers to sustainability issues, theory, and science.

Sustainability offers a vision for business and society that benefits Earth. Yet sustainability is often taught in abstract and disconnected ways.

This book addresses business profitability, physical environment processes, wildlife, public policies, and American Indian rights. It stresses practical understandings of sustainability via detailed attention to the people of the valley.

The case sets the stage for data gathering, analyses, and decision making. Readers will recognize similar concerns in other watersheds and understand sustainability anew.

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in these markets is intense. To be globally successful, companies must learn to operate and compete in multiple environments which may be different from the home environment. One important prerequisite for success in foreign markets is the ability to negotiate properly. Global business negotiations are affected by the cultural backgrounds of the negotiators, comprising language, cultural conditioning, negotiating style, approaches to problem solving, implicit assumptions, gestures and facial expressions, and the role of ceremony and formality. Therefore, negotiators assigned to deal with their foreign counterparts need a lot of learning and skills. With training and practice such learning and skills can be enhanced. The proposed book offers a practical guide to acquire negotiating skills. The purpose of this book is to provide consistently effective strategies and systematic approaches to negotiations that will dramatically improve international managers as negotiators. The book provides sufficient familiarity with negotiating styles that will help managers identify their unique strength and weaknesses, thus enabling them to interpret and comfortably use the latest advances in the field of negotiation in dealing internationally.

Time of flight secondary ion mass spectrometry, TOF-SIMS, is a highly surface sensitive analytical technique that provides information about composition with submicron lateral resolution. For select materials, TOF-SIMS provides unparalleled sensitivity along with excellent reproducibility, and as a mass spectrometric technique, it also provides excellent specificity. Of the analytical methods available, it is among the most surface sensitive, but the physical principles that underlie it are also the least understood. This volume describes the instrumentation, the physical principles behind the technique to the extent they are understood, and provides a practical approach for the interpretation of TOF-SIMS data. The use of advanced data processing methods such as multivariate statistics are described in a readily approachable manner. Given a basic background in undergraduate chemistry and physics, the book will be of use to any student with an interest in the technique.

A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making such as political ideologies, leisure wants, needs, demand, and benefits, and human rights in leisure, sport, tourism, and culture. Also discussing the debates surrounding the role of the state versus market and the models of organizational decision-making, it uses applied sections addressing strategic planning and performance evaluation to provide a link between theory and practical analytical techniques.

Illustrated with high quality photomicrographs, Differential Diagnosis of Body Fluids in Small Animal Cytology provides a comprehensive review of fluid cytology, with an extensive visual atlas.

With key points describing the main clinical and cytological features of each pathologic condition, the book provides lists of causes and differential diagnoses, including handy pearls and pitfalls boxes. It is also enriched by chapters on microbiology testing of body fluids and other advanced diagnostic techniques, making the book a valuable resource for veterinary specialists (in particular clinical and anatomical pathologists), residents, veterinary undergraduate students, and small animal practitioners.

Key features:

• Over 180 high-quality photomicrographs
• Ideal reference book with concise descriptions of each pathologic process
• Organized into key bullet points to facilitate use during diagnostic work, or as a revision aid.

In veterinary practice, the interface between veterinarians, veterinary nurses or technicians, and paraprofessional team members is crucial. It influences patient care, incidence of medical errors, client satisfaction, success of the veterinary practice and revenue generation. Ensuring a coherent approach to the maintenance of animal health and wellbeing is of paramount importance, yet challenges such as interprofessional prejudice, misunderstanding of motivations, and a lack of recognition, respect, empowerment or trust, can prevent best practice.

Nutrition is one of the most important considerations in the maintenance of health, and plays a critical role in disease management, patient recovery and hospital outcome; a reflection of its recognition as the fifth vital assessment. Owners are increasingly aware of the role of nutrition in optimizing pet health, yet considerable misinformation can make this one of the most difficult aspects of pet ownership. Playing a central role as a source of expert information, veterinary healthcare teams must rise to the challenge of optimizing pet nutrition.

Effective interprofessional communication and collaboration is considered a key factor in the successful implementation of nutritional assessment, and a positive team environment founded on respect, trust and mutual support helps overcome challenges and provide the best outcome for both pets and their owners. This book provides evidence-based theory in an accessible and practical way to help veterinary healthcare teams implement interprofessional approaches to nutritional care and support.

This is a practical book exploring how to conduct animal assisted intervention (AAI) in ways that protect and prioritize animal and human welfare. This resource is for social scientists (e.g., psychology, social work, human development and family studies, etc.), as well as ethologists and animal behavior and welfare students and practitioners. The book is a series of short chapters that depict a wide array of AAIs and their potential welfare concerns. The chapters include descriptions of the AAI offered, the welfare challenges, and ways to successfully mitigate these challenges. This book also covers critical topics including therapy animals' aging, retirement, and death as well as ethical issues including animal consent. Species include not only dogs, but horses, rabbits, and other small animals (e.g., guinea pigs, mice, etc.). Types of AAI involve individual interventions as well as crisis dogs (those who help after natural and man-made disasters), and residential animals. The book is designed to be a practical, engaging book with links to video and examples of real-life situations. It is evidence-based, yet user-friendly and directly applicable to students and practitioners.

This highly practical and engaging book with examples of real life situations, videos and case studies, explores how to conduct animal assisted interventions in ways that protect and prioritize animal and human welfare. The book:

• Explores how to conduct animal assisted intervention (AAI) in ways that protect and prioritize animal and human welfare.
• Discusses potential welfare challenges including how to advocate for the animal, animal consent, and the animal's aging, retirement, or death.
• Evidence based approach to mitigating welfare concerns for a wide range of therapy animals including dogs, horses, rabbits, rodents, and exotic animals - and their recipients.
  

An invaluable resource for ethologists and animal behavior and welfare students and practitioners, as well as social scientists (e.g., psychology, social work, human development and family studies).