Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.
The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
A thrilling (Wall Street Journal) history of the Vikings by a pre-eminent scholar
The Viking Age saw an unprecedented expansion of the Scandinavian peoples into the world. As traders and raiders, explorers and colonists, they ranged from eastern North America to the Asian steppe. But for centuries, the Vikings have been seen through the eyes of others, distorted to suit the tastes of medieval writers, Victorian imperialists, Nazis, and more.Based on the latest archaeological and textual evidence, Children of Ash and Elm tells the story of the Vikings on their own terms: their politics, their cosmology and religion, their material world. Known today for a stereotype of maritime violence, the Vikings exported new ideas, technologies, and beliefs to the lands and peoples they encountered. From Eirík Bloodaxe, who fought his way to a kingdom, to Gudríd Thorbjarnardóttir, the most traveled woman in the world, Children of Ash and Elm is a remarkable history of the Vikings and their time.