Introduction to Cable Television (CATV) 3rd edition explains the functions of cable television systems, technologies they use, advanced advertising, tCommerce, and how it is combining with Internet TV.

Cable television (CATV) is a television distribution system that uses a network of cables to deliver multiple video, data, and audio channels. This book provides an overview of cable television system technology including cable modems, digital television, high definition television (HDTV), along with how cable systems are evolving to offer advanced services such as ultra broadband and video on demand (VOD).

Described are the basic parts of cable television systems including headends, distribution systems, set top boxes, and cable modems. Analog and digital video technology fundamentals are provided including the different types of analog video (NTSC, PAL, and SECAM) and the key types of digital video compression (MPEG-2, MPEG-4 AVC and HEVC).

You will discover why and how cable system operators are converting networks from analog to digital to give more channel capacity and to provide for broadband Internet (cable modem) services and advanced advertising and Internet TV services. Described are the fundamentals of the data over cable service interface specifications (DOCSIS) and what each revision of DOCSIS provides to cable system operators.

Explained are the different types of subscription services and value added pay per view (PPV) services including near video on demand (NVOD), subscription video on demand (SVOD), and transactional video on demand (TVOD). You will learn how cable systems can upgraded to offer telephone services and why cable operators are transitioning from proprietary telephone systems to industry standard voice over Internet protocol (VOIP) systems.

MMDS and LMDS wireless cable technology is described along with how cable operators can efficiently use these wireless systems to extend the range of their cable systems. The future of cable television is discussed including advances in interactive television and addressable advertising.

Learn how cable TV broadcast systems are is transforming into packet data IPTV systems. Discover how CATV systems work with home networks and how digital living network alliance (DLNA) automatically finds and connects devices..

Discover how cable TV systems can offer tCommerce capabilities using smart TV apps and how broadcast and broadband TV services are combining using HbbTV.

This Book Covers:

- Components and Operation of CATV Systems
- MPEG Compression & Digital Formats
- Cable Modems using DOCSIS
- Cable Telephony
- MMDS and LMDS wireless cable
- How CATV is evolving into IPTV
- Advanced Advertising Options
- CATV and Home Networks with DLNA
- tCommerce Capabilities
- How Broadcast and Internet TV is Combining using HbbTV

This book covers satellite position location technology and how the GPS system has evolved. You will learn the functional parts of GPS systems, how they work together to provide position measurements that are accurate to within centimeters.

The operation of GPS is described including satellite acquisition, signal reception, and pseudo-ranging. Discover how time reference and error correction data is used and why it is very important to provide precise satellite positioning. Global Positioning System is a navigation system that uses satellites to act as reference points for the calculation of position location. You will learn how GPS devices can use other systems or devices to provide location services when there is a temporary loss of a satellite links.

Explained are the multiple types of civilian and military codes used in the GPS system and how they provide different levels of accuracy and reliability. GPS radio technology is described including the frequencies GPS uses, modulation and power levels.

You will learn about the many applications that use GPS technology including mapping, location monitoring, agriculture control, navigation, navigation warfare (NAVWAR), surveying and structural deformation monitoring. Learn how GPS is used in combination with other position detection systems such as laser ranging to provide 3 dimensional charts and maps.

The sources of GPS errors are explained such as orbital position errors and variation in radio propagation. You will learn ways to minimize the errors. such as receiver initialization, RTK and differential GPS (D-GPS). A brief description if the interface and data format standards is provided.

This Book Provides:

- Descriptions of the Functional Parts of the GPS System
- How the GPS System Works
- Key GPS Applications
- GPS Signal Availability and Reception
- GPS Radio Technology
- GPS Codes, their Accuracy and Uses
- GPS Data Formats
- Sources of GPS errors and ways to Correct it.
- Real Time Kinematic (RTK) GPS
- Differential GPS
- Terrestrial Based Positioning Systems

- Upcoming Changes to the GPS System

This book explains the key parts of Internet TV systems, how they operate, and ways that over the top (OTT) Internet TV systems can generate sales revenues.

Almost any company or person can become a global television company. Internet TV systems are similar to regular broadcast television networks except they send TV signals through the Internet. In the first month that NetFlix offered the delivery of movies through the Internet to gaming consoles (one of several types of Internet TV viewing devices), approximately 1 million people signed up for service

You will learn the technology basics such as video ingestion, encoding, media production and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you. Explained are the system equipment options for getting an Internet TV system up and running. Learn how you can obtain, produce and schedule television programs. You will understand how people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes, media players, or game consoles.

Discover how Internet TV business works including advertising and television commerce (T-commerce). Find out how to locate interesting TV programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that is more effective than cable TV systems because it can be sent to specific locations and viewers. You'll learn about operations and billing systems and effective ways to promote television channels and programs.

Some of the most important topics featured in this book include:

- Internet TV System Equipment and Operation
- Over the Top Television - OTT Hosting Options
- Key Types of Video Conversion (Encoding)
- How to Broadcast TV Programs through the Internet
- Internet TV Viewing Device Options
- How to Find & License Good TV Content
- Ways to Produce Original Content
- How to Insert, Track, and Sell Advertising
- Internet TV Service Billing Systems
- TV Station and Program Marketing Campaigns

This Sales Representative Agreement explains the key terms, options, and clauses used in sales representative agreements, why they are important and typical objectives sales representative and companies have when negotiating sales agreements. The expanded second edition includes links to 40+ sample documents, tool lists, and other resources. New sections include sales representative recruitment, CRM systems, online expense submissions, and many new options for sales rep agreements. Discussed are the common negotiable and non-negotiable terms. You will learn how to develop sales commission structures that can vary with performance targets. The agreement may define who owns customer lists and how sales leads will be managed. Expense budgets and allowances are described. The payment options including commission payments, base pay and expenses are described. Termination clauses are discussed and why the ending of a sales rep agreement should be anticipated and defined in the agreement. The book contains several sales representative agreements. This Book Provides: - Typical Sales Rep Agreement Terms - Defining Sales Objectives - Commission Structures - Managing Customer Lists - How to Manage Sales Leads - Expense Allowances - Payment Options - Termination Clauses - Sales Support Services - Sample Sales Representative Agreements The companion SalesRepAgreements.com book website contains: - Downloadable Agreements - Sample Chapter - Tutorials - Video Interviews - Sales Rep Tips - Images & Infographics - Lists of tools and companies

This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book.

During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers.

With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns.

After reading this book, you will be able to:

- Do Promotion Before Publishing Your Book

- Identify Effective Book Marketing Topics & Channels

- Create Promotional Media Posts Using Templates (supplied)

- Write Effective Book Descriptions

- Create & Use Book Promotion & Marketing Materials

- Earn Revenues from Book Pre-Sales & Sponsorships

- Use Marketing Activities to get #1 Best Seller Status

Book Pre-Launch Management - how to organize your book pre-launch activities by creating a plan, task list, contact list, and other documents.

Book Launch Research - how to find and review competitive books & materials, invite and talk to potential readers, and use research activities and materials in your marketing materials.

Promotional Media - how to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers.

Media Channels - ways to setup media services and profiles or services that allow you to be discovered by or reach and influence potential customers.

Media Posts - how to create and publish messages that contain discoverable and motivational content.

Marketing Campaigns - 20+ successful pre-launch marketing campaigns and how to do them.

This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies.

Understanding and learning how to implement new services is critical for the survival of streaming TV service providers and existing broadcasters due to rapidly increasing competition. This TV business course starts by sharing marketplace revenues, forecasts, and trends. It covers OTT system content, platform, and engagement opportunities. OTT and digital advertising systems are explained along with ways service providers can select and deliver targeted ads, personalize them, and sell ad distribution on co-channel distribution platforms. TV app development, distribution, and maintenance options are described along with how TV apps can be monetized. Social TV systems and services are explained including blended content, second screen, and off screen engagement opportunities. New television commerce (tCommerce) revenue services are described including affiliate referral commission programs, direct response television sales, and interactive shopping channels.

After Reading this Book, You Will be Able To:

- Describe New OTT Services & How They Work

- Understand & Use Streaming TV Terms & Acronyms

- Know Key OTT Market Data, Trends, & Benchmarks

- Increase New Subscribers & Decrease Churn

- Ways to Increase TV Video Ad Revenues

- Offer New Types of Digital Ads

- Earn In-App Ad & In-App Purchase Revenues

- Understand How to Monetize Fans Engagement

- Setup & Monetize Second Screen Services

- Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels

This WISP Explained book covers the business, systems, services and operation of wireless broadband Internet service provider networks. WISP systems provide high speed Internet data wireless connections that can be used for voice, data and video services with user data rates that can be more than 200 Mbps. You will learn the functional parts of wireless broadband for service providers - WISP networks, key system options and how they operate. WISP systems can use licensed frequencies or unlicensed frequencies such as citizens band radio service (CBRS). Discover successful WISP marketing options and campaigns and ways you can do subscriber acquisition.

After reading this book or taking this course, you will be able to:

Describe Wireless Broadband Internet Services

Understand & Use WISP Terms & Acronyms

Know WISP Market Data, Trends, & Benchmarks

Explain WISP Services and Key Applications

Unlicensed & Licensed Radio Channel Options

Understand WISP System Parts and Operation

List Ways to Get New WiSP Subscribers