English is the language most frequently used in international military and peacekeeping operations. This dictionary contains over 6,000 entries providing up-to-date coverage of British, American and international military vocabulary, including training, personnel, logistics, manoeuvres, vehicles, tactics, commands, weapons and equipment.
Supplements include the phonetic alphabet, ranks, formal orders and military grouping symbols. 'An invaluable handbook' - Soldier Magazine of the British ArmyThis workbook features a range of activities to help students learn and revise non-technical English vocabulary, essential for the study of any subject at a UK university.
Self-study exercises and practical classroom activities are included, making it easy to revise classroom knowledge at home. Containing a range of word games, crosswords, quizzes and exercises, this workbook will help build vocabulary confidence in a fun, memorable way.
Check Your Vocabulary for Academic English is a must-have workbook for all non-native English speakers wishing to expand their language skills
The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the wisdom of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew Grove and bankers and financiers such as Thomas Gresham and Warren Buffet.
This entertaining run down of the fundamental laws, rules and principles business professionals should break at their peril is complemented by case studies that document the consequences of ignoring these key laws. Management from the Masters is a book to be read and re-read to reinforce the fundamental rules of business for all successful managers.
This workbook is designed to help non-native English speakers improve their knowledge and understanding of core banking and financial terminology.
Self-study exercises and practical exercises for classroomLaid out in an A-Z format with detailed cross references, and written in a style that is both authoritative and accessible, Word Origins is a valuable historical guide to the English language.
The average contemporary English speaker knows 50,000 words. Yet stripped down to its origins, this apparently huge vocabulary is in reality much smaller, derived from Latin, French and the Germanic languages. It is estimated that every year, 800 neologisms are added to the English language: acronyms (nimby), blended words (motel), and those taken from foreign languages (savoir-faire). Laid out in an A-Z format with detailed cross references, and written in a style that is both authoritative and accessible, Word Origins is a valuable historical guide to the English language.This revised edition contains over 5,000 terms used by air traffic controllers, pilots, cabin crew, maintenance crews, ground staff and other airline personnel.
Designed for those specialising in aviation and related industries, including trainee pilots, maintenance engineers and other professionals, this dictionary has all the words you need. 'For those in need of a handy reference for everyday work, this new release should prove most useful.' - Aviation NewsThe Encyclopedia of Surnames is not just another dictionary! With entertaining coverage of more than 7,000 surnames listed alphabetically, it provides a complete and accessible companion to tracing the history of names.
Written by John Ayto, a respected lexicographer and author of titles such as Word Origins, the Encyclopedia of Surnames is the ideal gift or research tool for historians, journalists, genealogists, researchers and anyone interested in tracing their family history. Broad coverage includes supplementary features on famous surnames, surnames of fictional characters, pseudonyms and names from abroad which are popular in the UK, including Celtic names.Now a billion dollar industry, executive coaching is one of the fastest-growing sections of the coaching market, and is widely used by senior managers and chief executives in large organisations.
In this accessible guide, Patricia Bossons, Jeremy Kourdi and Denis Sartain offer clear explanations of key coaching theories before putting that theory into context with a comprehensive selection of practical tools and techniques. The potential benefits and uses of each technique are explained and then followed with advice on how to apply the technique and make it work for you - allowing readers to match situations or issues with specific coaching techniques for optimum results. The unique, practical approach of this book will make it essential reading for managers and leaders at all levels as well as professional coaches.From the invasion of Britain by the Danes through the battle of
Hastings, Agincourt and Waterloo up to the present day, this
fascinating dictionary includes entries on battles, campaigns and famous commanders, as well as ranks, regiments, uniforms and weapons. The reader will find an outline of the British army since its formation in the 17th century, together with brief histories of battles and biographies of great military leaders. A handy reference source for all levels of student or enthusiast, including the general reader of historical reference and anyone with an interest in the British military.
Every website has a long neck--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or long necks, that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want--and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always on the outside, particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.Now a billion dollar industry, executive coaching is one of the fastest-growing sections of the coaching market and is widely used by senior managers and chief executives in large organisations.
In this accessible guide, fully updated for this second edition, Patricia Bossons, Jeremy Kourdi and Denis Sartain offer clear explanations of key coaching theories before putting that theory into context with a comprehensive selection of practical tools and techniques. Benefits and uses of each technique are explained and then followed with advice on how to apply the technique and make it work for you - allowing readers to match situations or issues with specific coaching techniques for optimum results. The unique, practical approach of this book will make it essential reading for managers and leaders at all levels as well as professional coaches and students.What can managers in today's uncertain, unimaginably complex world learn from President Obama and top Chinese executives?
Charles-Edouard Bouée proposes light footprint management - comparable to a new American military doctrine and similar to a recently emerged Chinese management style that subordinates strategy to vision and tactics. Bouée explains how conventional management methodologies, techniques and tools can be adapted to the conditions of an increasingly ambiguous and apparently unmanageable world. Light Footprint Management explains the dynamics of the new business environment and describes the kinds of organization most likely to succeed in it.Over the past 400 years thousands of people have moved to settle in Britain, and thousands more left its shores for life overseas. This practical and accessible guide shows how to explore migration records - and ancestors featured in them - through the wealth of records at The National Archives and elsewhere. Migration Records charts new online releases, including a major immigration package of passenger lists, certificates of arrival and naturalization applications, and discusses how improved catalogue information has opened up passport applications for research. From refugees fleeing persecution to child migrants, naturalization and citizenship papers to transportation records, it is an invaluable guide to the story of migration that changed so many lives.
This Soldier's pocketbook from 1944, and the tale of its creation, reveal a fascinating moment of history: a snapshot of prejudices, expectations, assumptions and fears. It was created in conditions of secrecy to prepare British and Allied soldiers for entering and occupying Germany - but at a time when victory was not guaranteed. What would they face? How would they be treated? How would they manage a population they were used to thinking of only as 'enemy combatants'? Part Practical guide, part everyman's history of the German people, part propoganda tool, it is an instantly absorbing window on an uncertain time. It shows how the Allied civilian and militery command wanted to condition the ordinary serviceman's thoughts about what he would encounter. Today's reader will find here opiniated comment and crude stereotype, but also subtle insights and humour - intentional and unintentional. The pocketbook says as much about the mindset of its British compilers as it does about the German people or about the Nazi regime that the soldiers would eventually topple.
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Wobbly Bits is the essential guide to polite conversation. Covering
everything from the politically incorrect to the seriously taboo, this
humorous book offers over 3,000 ways to avoid speaking your mind!