2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call branding. Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the father of public relations.
Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society.
The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called engineering of consent.' During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would Make the World Safe for Democracy. The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker father of public relations. Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
Award-winning investigative journalist Liz Collin sets the record straight. She uncovers what really happened on a street in Minneapolis that set off the riots, the demands to defund the police, and skyrocketing crime across the country.
Based on conversations with those who were there-including Derek Chauvin, Thomas Lane, and other Minneapolis police officers who've never spoken out before-Liz exposes how the media and the Left manipulated the facts to dupe and divide America.
In between, she explains how her life was turned upside down. Liz was a familiar face on the news in the Twin Cities. Her husband, Lt. Bob Kroll, president of the Minneapolis police union, was personally blamed for the rioting by the ACLU, Mayor Jacob Frey, and so many others. Liz and Bob were attacked by social media mobs and cancel-culture vultures. Amid all the chaos, she watched so-called civil-rights leaders, politicians, and activists protest on her front lawn.
This book also reveals some of the collusion, cover-ups, and hidden political connections in Minneapolis. It points out those who turned Minnesota nice into Minnesota naïve-and the leaders who could have stopped the insanity and given civility a chance. But most of all, it tells the truth about how the media and the Left have been lying to us all...
A brilliant, clear-eyed consideration of the visual representation of violence in our culture--its ubiquity, meanings, and effects.
Considered one of the greatest critics of her generation, Susan Sontag followed up her monumental On Photography with an extended study of human violence, reflecting on a question first posed by Virginia Woolf in Three Guineas: How in your opinion are we to prevent war? For a long time some people believed that if the horror could be made vivid enough, most people would finally take in the outrageousness, the insanity of war. One of the distinguishing features of modern life is that it supplies countless opportunities for regarding (at a distance, through the medium of photography) horrors taking place throughout the world. But are viewers inured--or incited--to violence by the depiction of cruelty? Is the viewer's perception of reality eroded by the daily barrage of such images? What does it mean to care about the suffering of others far away? First published more than twenty years after her now-classic book On Photography, which changed how we understand the very condition of being modern, Regarding the Pain of Others challenges our thinking not only about the uses and means of images, but about how war itself is waged (and understood) in our time, the limits of sympathy, and the obligations of conscience.El premiado filósofo, conferenciante internacional y académico Dr. Pablo Muñoz Iturrieta nos trae un manifiesto filosófico que pretende animar a los lectores a aprender a pensar por sí mismos y no permitir que la tecnología domine y controle su vida.
En un mundo de servicios de streaming a la carta y de interminables contenidos de TikTok, no es ningún secreto que la tecnología está dominando nuestras mentes y comportamiento, lo que en última instancia conducirá a una dominación social y del pensamiento mundial. Eso, si no lo detenemos ahora. Apaga el celular y enciende tu cerebro es una llamada a vivir la realidad como los seres humanos de pensamiento libre que somos y a evitar caer en el engaño de un mundo virtual que se muestra como una vía de escape fácil de las dificultades de la experiencia humana.
En este libro, el Dr. Pablo Muñoz Iturrieta presenta los problemas, la gravedad y los efectos de estar dominado cerebralmente por la tecnología, a la vez que presenta como solución un mundo en el que estos problemas se evitan mediante el control personal sobre la tecnología y la mente.
Este libro aborda temas como:
Debemos condicionar la tecnología, no dejar que la tecnología condicione nuestras vidas. Es hora de recuperar el control de tu vida y de tu familia.
Turn off Your Phone and Turn on Your Brain
Award-winning philosopher, international speaker, and scholar Dr. Pablo Muñoz Iturrieta brings us a philosophical manifesto that aims to encourage the readers learn to think for themselves and not allow technology to dominate and control their lives.
In a world of on-demand streaming services and never-ending TikTok content, it is no secret that technology is dominating our minds and behaviors, ultimately leading to world-wide social and thought domination. That's if we don't stop it in its tracks right now. Turn off Your Phone and Turn on Your Brain is a call to live reality as the free-thinking human beings we are and avoid falling into the deception of a virtual world that is shown as an easy escape from the difficulties of the human experience.
In this book, Dr. Pablo Muñoz Iturrieta presents the problems, severity, and effects of being cerebrally dominated by technology, while at the same time presenting as a solution a world in which these problems are avoided through personal control over technology and the mind.
This book addresses topics such as:
We must condition technology, not let technology condition our lives. It is time to take back control of your life and your family.
Lessons in creative labor, solidarity, and inclusion under precarious economic conditions
As writers, musicians, online content creators, and other independent workers fight for better labor terms, romance authors offer a powerful example--and a cautionary tale--about self-organization and mutual aid in the digital economy. In Love in the Time of Self-Publishing, Christine Larson traces the forty-year history of Romancelandia, a sprawling network of romance authors, readers, editors, and others, who formed a unique community based on openness and collective support. Empowered by solidarity, American romance writers--once disparaged literary outcasts--became digital publishing's most innovative and successful authors. Meanwhile, a new surge of social media activism called attention to Romancelandia's historic exclusion of romance authors of color and LGBTQ+ writers, forcing a long-overdue cultural reckoning. Drawing on the largest-known survey of any literary genre as well as interviews and archival research, Larson shows how romance writers became the only authors in America to make money from the rise of ebooks--increasing their median income by 73 percent while other authors' plunged by 40 percent. The success of romance writers, Larson argues, demonstrates the power of alternative forms of organizing influenced by gendered working patterns. It also shows how networks of relationships can amplify--or mute--certain voices. Romancelandia's experience, Larson says, offers crucial lessons about solidarity for creators and other isolated workers in an increasingly risky employment world. Romancelandia's rise and near-meltdown shows that gaining fair treatment from platforms depends on creator solidarity--but creator solidarity, in turn, depends on fair treatment of all members.The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.
Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries -- despite having been written when black-and-white television was ubiquitous.
This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture.
A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.
Are we living in a post-truth world, where alternative facts replace actual facts and feelings have more weight than evidence? How did we get here? In this volume in the MIT Press Essential Knowledge series, Lee McIntyre traces the development of the post-truth phenomenon from science denial through the rise of fake news, from our psychological blind spots to the public's retreat into information silos.
What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples--claims about inauguration crowd size, crime statistics, and the popular vote--and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial. Add to this the wired-in cognitive biases that make us feel that our conclusions are based on good reasoning even when they are not, the decline of traditional media and the rise of social media, and the emergence of fake news as a political tool, and we have the ideal conditions for post-truth. McIntyre also argues provocatively that the right wing borrowed from postmodernism--specifically, the idea that there is no such thing as objective truth--in its attacks on science and facts.
McIntyre argues that we can fight post-truth, and that the first step in fighting post-truth is to understand it.
Charts the myth of the good guy with a gun, connecting America's frontier beginnings with visions of the end of the world
In the midst of widespread mass shootings in America, a common motif stands out: the perpetrators of these attacks often view themselves as vigilante saviors, whose job it is to regulate society in a way that exterminates their enemies. In this fascinating critique, Rachel Wagner makes the case that this unfortunate phenomenon is best understood through the idea of the cowboy apocalypse. She shows that across much US media, from video games and blockbuster movies to novels and TV, a story arc has been created that provides a complete myth about the end of the world and the future after that. In these stories, the cowboy messiah is envisioned as a good guy with a gun. But he doesn't save the world. He just saves his world: he protects his family and others he deems worthy while embracing the chance to wipe the global slate clean and start fresh, with survivors testing their mettle on a new frontier. Wagner illuminates the links between Christian apocalypticism, American gun culture, and the romanticization of the white male-dominated American frontier, showing how the vigilante has come to be regarded as a new savior figure, out to protect the world for white supremacy and patriarchy. She also offers ways to respond with other powerful cultural myths, making use of media to tell other stories. Cowboy Apocalypse offers a new means of making sense of how guns profoundly shape American life, and how we might engage with them otherwise.From Munchausen by Tiktok to wellness apps to online communities to AI, the DISCO Network explores the possibilities that technoskepticism can create.
This is a book about possibility and refusal in relation to new technologies. Though refusal is an especially powerful mode--particularly for those who have historically not been given the option to say no--people of color and disabled people have long navigated the space between saying yes and saying no to the newest technologies. Technoskepticism relates some of these stories to reveal the possibilities skepticism can create.
The case for technoskepticism unfolds across three sections: the first focused on disability, the creative use of wellness apps, and the desire for diagnosis; the second on digital nostalgia and home for Black and Asian users who produced communities online before home pages gave way to profiles; and the third focused on the violence inherent in A.I.-generated Black bodies and the possibilities for Black style in the age of A.I. Acknowledging how the urge to refuse new technologies emerges from specific racialized histories, the authors also emphasize how care can look like an exuberant embrace of the new.
2024 Hardcover Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call branding. Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the father of public relations. Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called engineering of consent.' During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would Make the World Safe for Democracy. The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker father of public relations. Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company.
4D Warfare: A Doctrine for a New Generation of Politics is a revolutionary guide to applying the basic principles of military intelligence to social media, written by a proven master of the information space. In 4D Warfare, author Jack Posobiec explains how the social media narrative is established and the way it is influenced over time by competing parties.
Through utilizing the concepts of effective information management, intelligence, deception, misdirection, and research explained in the book, those who understand and practice the principles of 4DW will be able to obtain and maintain social media superiority in an age of increasingly heated cultural war.
Jack Posobiec is a former U.S. Navy intelligence officer who deployed with the DIA to Guantanamo Bay and around the world with the Office of Naval Intelligence. He is one of the most effective right-wing activists on social media and is followed by hundreds of thousands of people on Facebook and Twitter. He is the author of Citizens for Trump: The Inside Story of People's Movement to Take Back America.