The Forgotten Sense leaves us with the hope of new discoveries and new recoveries--so that we may once again revel in the glorious, fragrant world around us.--Wall Street Journal

By one of the world's leading researchers into the science of smell, a fascinating exploration of our most essential yet least understood sense--enabling us to appreciate food and drink, warning us of dangers, and even influencing who we fall in love with

Our sense of smell guides our lives far more than our screen-heavy, sight-privileged era would suggest. It animates our experience of food and drink, helps us access memories, and strengthens our intimacy with each other. But, long considered our most beastly sense, the inner workings of smell have stumped scientists for centuries.

Now, cognitive scientist and leading smell researcher Jonas Olofsson uncovers the sophisticated processes that drive our olfactory system, with profound implications for how we perceive the world around us. Drawing from cutting-edge original research, Olofsson shows that not only is our sense of smell extraordinarily sensitive, its process of chemical exchange shaped human evolution on its most fundamental level.

From the pheromones, environmental signals, and emotions we process with each breath, olfaction makes us the individuals we are. Moreover, smelling is an intellectual exercise, Olofsson argues, one that we have the remarkable capacity to strengthen and, with some effort, even regain after illness.

With infectious curiosity and a host of applications--from emotional health and gastronomy to literature and even politics--The Forgotten Sense is a wide-ranging and entertaining look at this most understudied function of human life.

The New York Times bestselling author of Stuff Matters presents a rollicking guided tour of the secret lives of gases: the magnificent, strange, and fascinating substances that shape our world.

Gases are all around us--they fill our lungs, power our movement, create stars, and warm our atmosphere. Often invisible and sometimes odorless, these ubiquitous substances are also the least understood materials in our world, and always have been.

It wasn't long ago that gases were seen as the work of ancient spirits: the sudden closing of a door after a change in airflow signaled a ghost's presence. Scientists and engineers have struggled with their own gaseous demons. The development of high-pressure steam power in the eighteenth century literally blew away some researchers, ushering in a new era for both safety regulations and mass transit. And carbon dioxide, that noxious by-product of fossil fuel consumption, gave rise to modern civilization. Its warming properties known for centuries, it now spells ruin for our fragile atmosphere.

In It's a Gas, bestselling materials scientist Mark Miodownik chronicles twelve gases and technologies that shaped human history. From hydrogen, carbon dioxide, and neon to laughing gas, steam, and even wind, the story of gases is the story of the space where science and belief collide, and of the elusive limits of human understanding.

A deft, informative, and often screamingly funny primer on the ways that machine learning can (and often does) go wrong. --Margaret Harris, Physics World
You look like a thing and I love you is one of the best pickup lines ever...according to an artificial intelligence trained by the scientist Janelle Shane, creator of the popular blog AI Weirdness. Shane creates silly AIs that learn how to name colors of paint, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our human lives.
We rely on AI every day, trusting it for matters both big and small, from unlocking our phones to hospital care. But how smart is AI really...? Shane delivers the answer to every AI question you've ever asked, and some you definitely haven't--such as: How can a computer design the perfect sandwich? What does robot-generated Harry Potter fan fiction sound like? And is the world's best Halloween costume really vampire hog bride?

In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these machines learn, fail, and adapt--and how they reflect both the best and worst of humanity.

I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way. --Adam Grant, New York Times bestselling author of Originals

Whether it is the car you drive or the app on your smartphone, technology has an increasingly powerful influence on you. When designed with people in mind, this influence can improve lives and productivity. This book provides a broad introduction on how to attend to the needs, capabilities, and preferences of people in the design process. We combine methods of design thinking and systems thinking to understand people's needs and evaluate whether those needs are met. This book also provides a detailed description of the capabilities and limits of people-both mental and physical-and how these can guide the design of everything from typography to teams and from data visualization to habits. The book includes: - Over 70 design principles for displays, controls, human-computer interaction, automation, and workspace layout- Integrative discussion of the research and theory underlying these guidelines, supported by over 1,000 references- Examples of successful and unsuccessful designs and exercises that link principles and theory to applications in consumer products, the workplace, and high risk-systems We hope this book will give a useful introduction to students entering the field and will also serve as a reference for researchers, engineers, and designers.

The spectacular culinary creations of modern cuisine are the stuff of countless articles and social media feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen, and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe.

Why do we knead bread? What determines the temperature at which we cook a steak, or the amount of time our chocolate chip cookies spend in the oven? Science and Cooking answers these questions and more through hands-on experiments and recipes from renowned chefs such as Christina Tosi, Joanne Chang, and Wylie Dufresne, all beautifully illustrated in full color. With engaging introductions from revolutionary chefs and collaborators Ferran Adria and José Andrés, Science and Cooking will change the way you approach both subjects--in your kitchen and beyond.

Electron storage rings play a crucial role in many areas of modern scientific research. Introduction to Beam Dynamics in High-Energy Electron Storage Rings describes the physics of particle behaviour in these machines. Starting with an outline of the history, uses and structure of electron storage rings, the book develops the foundations of beam dynamics, covering particle motion in the components used to guide and focus the beams, the effects of synchrotron radiation, and the impact of interactions between the particles in the beams.

The idea that a new technology could challenge human intelligence is as old as the warning from Socrates and Plato that written language eroded memory. With the emergence of generative artificial intelligence programs, we find ourselves once again debating how a new technology might influence human thought and behavior. Researchers, software developers, and visionary tech writers even imagine an AI that will equal or surpass human intelligence, adding to a sense of technological determinism where humanity is inexorably shaped by powerful new machines. But among the hundreds of essays, books, and movies that approach the question of AI, few have asked how exactly scientists and philosophers have codified human thought and behavior. Rather than focusing on technical contributions in machine building, The Descent of Artificial Intelligence explores a more diverse cast of thinkers who helped to imagine the very kind of human being that might be challenged by a machine. Kevin Padraic Donnelly argues that what we often think of as the goal of AI has in fact been shaped by forgotten and discredited theories about people and human nature as much as it has been by scientific discoveries, mathematical advances, and novel technologies. By looking at the development of artificial intelligence through the lens of social thought, Donnelly deflates the image of artificial intelligence as a technological monolith and reminds readers that we can control the narratives about ourselves.

Sometimes explosive, often delicious, occasionally poisonous, and always fascinating: the New York Times bestselling author of Stuff Matters offers an entertaining discussion of the various ways our lives are enriched by fluids (The Wall Street Journal). We know that we need water to survive, and that, for some of us, a cup of coffee or a glass of wine can feel just as vital. But do we really understand how much we rely on liquids, or their destructive power? Set on one of the author's transatlantic flights, Liquid Rules offers readers a tour of these formless substances, told through the language of molecules, droplets, heartbeats, and ocean waves. We encounter fluids within the plane--from hand soap to liquid crystal display screens--and without: in the volcanoes of Iceland, the frozen expanse of Greenland, and the marvelous California coastline. We come to see liquids with wonder and fascination, and to understand their potential for death and destruction. Just as in his bestselling, award-winning Stuff Matters, Mark Miodownik's unique brand of scientific storytelling brings his subject to life in ways that will inform and amuse science buffs and lay readers alike.

Will you please just listen to me? If you are a scientist, or a fan of science, have you ever wondered why your fact-based explanation of ground-breaking scientific research falls flat with family, friends, and the general public? Do you want your research to matter to society and not simply be confined to arcane discussion in academic circles? Social science communicator Anne Helen Toomey argues that science today faces a public-relations crisis due to its historic emphasis on trickle-down research, and she calls for a whole-scale change in how scientists engage with the world. This book is a guide for the scientific community and its allies to build public trust in science--and scientists--again.

In this accessible volume, Toomey unpacks why facts mean different things to different people and how science-based attitudes and behaviors spread. Using humor, stories, and down-to-earth examples from her own science journey, she explains why seemingly straightforward evidence can sometimes feel irrelevant, or even threatening, to a skeptical public. This practical, how-to guide will help scientists think more carefully about the choices they make even before collecting data. It explores how researchers and others who work with science can address public distrust, communicate about uncertainty, and engage with policymakers for real-world impact.

Science with Impact argues that science can--and should--make a meaningful difference in society. It offers hope and guidance to those of us who wish to take the steps to make it so.

Obra publicada pocos a os antes de que Albert Einstein estableciera definitivamente las famosas ecuaciones de campo de la relatividadgeneral, Sobre la teor a de la relatividad especial y general se propone a dar una idea lo m s exacta posible de la teor a de la relatividad.

This book was initially written with the express purpose of making fire dynamics science accessible to Firefighters and practitioners at all levels. Although fire dynamics is a scientific discipline, we have kept jargon and mathematics to a minimum wherever possible, with the express intention of this being a very basic introduction to fire dynamics.

The success of the book pleasantly surprised, and has been cited in academic papers, used as mandatory reading by the Institution of Fire Engineers' and used by many fire departments, training providers and organisations throughout the world.

As we approached the five year anniversary, having delivered training and assistance to Firefighters all over the world, with the assistance of our friends at IFRA and other charitable organisations, alongside our day jobs as professional Firefighting Instructors, we reflected and bought the books forward to become even more helpful.

Shan developed the IFE's International Tactical Firefighting (Compartment Behaviour Instructors' Programme), of which some of this book addresses parts of the learning outcomes required for successful completion- so we have listed them at the end of each chapter. More are linked in the sequels to this book and of course during the course.

We also realized that during our travels, some Firefighters only have access to a cell phone as a source of information, the developing world often can't afford books- so this edition will also have an e-copy or kindle- within this we've also added hyper-links to public domain videos, kindly provided often by our friends, which are available on our YouTube channel which is all free. A big thank you to our friends globally for their support with that and we feel it helps to embed the simple learning in this edition.

Hopefully those introduced will want to learn more and progress onto the more technical and detailed publications on this subject. Think of this book as the first 'stepping stone' onto more detailed and academic publications on this subject.

A sound understanding of the fundamentals of fire development forms the essential foundation of safe and efficient fire and rescue operations. This empowers us to protect our colleagues and the communities we serve.

This book would not have been possible without the innovators in this field who have successfully linked theoretical fire dynamics with the practice of successful and professional firefighting in the field and giving us their time and indulgence with this project. Thank you especially to Bill Gough, Martin Arrowsmith, The Exbendables, Andrew Starnes, Bobby Halton, David Kay, Matthew Swan, David Payton, Nick Lacey, Sean McKee, Chris Gannon, Steven Burns and anyone else I've overlooked and apologise for. I will make special mention to those former, and serving Officers in the UK that supported me when it was politically easier to take other options.

Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill. --Wall Street Journal

A lively account of our age-old quest for brighter colors, which changed the way we see the world, with a new afterword by the author

From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world.

In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever.

In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's one of the best science writers around.*

*National Geographic

How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.

This brilliant work heralds the new age of nanotechnology, which will give us thorough and inexpensive control of the structure of matter.Drexler examines the enormous implications of these developments for medicine, the economy, and the environment, and makes astounding yet well-founded projections for the future.

This book was initially written with the express purpose of making fire dynamics science accessible to Firefighters and practitioners at all levels. Although fire dynamics is a scientific discipline, we have kept jargon and mathematics to a minimum wherever possible, with the express intention of this being a very basic introduction to fire dynamics.

The success of the book pleasantly surprised, and has been cited in academic papers, used as mandatory reading by the Institution of Fire Engineers' and used by many fire departments, training providers and organisations throughout the world.

As we approached the five year anniversary, having delivered training and assistance to Firefighters all over the world, with the assistance of our friends at IFRA and other charitable organisations, alongside our day jobs as professional Firefighting Instructors, we reflected and bought the books forward to become even more helpful.

Shan developed the IFE's International Tactical Firefighting (Compartment Behaviour Instructors' Programme), of which some of this book addresses parts of the learning outcomes required for successful completion- so we have listed them at the end of each chapter. More are linked in the sequels to this book and of course during the course.

We also realized that during our travels, some Firefighters only have access to a cell phone as a source of information, the developing world often can't afford books- so this edition will also have an e-copy or kindle- within this we've also added hyper-links to public domain videos, kindly provided often by our friends, which are available on our YouTube channel which is all free. A big thank you to our friends globally for their support with that and we feel it helps to embed the simple learning in this edition.

Hopefully those introduced will want to learn more and progress onto the more technical and detailed publications on this subject. Think of this book as the first 'stepping stone' onto more detailed and academic publications on this subject.

A sound understanding of the fundamentals of fire development forms the essential foundation of safe and efficient fire and rescue operations. This empowers us to protect our colleagues and the communities we serve.

This book would not have been possible without the innovators in this field who have successfully linked theoretical fire dynamics with the practice of successful and professional firefighting in the field and giving us their time and indulgence with this project. Thank you especially to Bill Gough, Martin Arrowsmith, The Exbendables, Andrew Starnes, Bobby Halton, David Kay, Matthew Swan, David Payton, Nick Lacey, Sean McKee, Chris Gannon, Steven Burns and anyone else I've overlooked and apologise for. I will make special mention to those former, and serving Officers in the UK that supported me when it was politically easier to take other options.

Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill. --Wall Street Journal

A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze

From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world.

In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever.

In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's one of the best science writers around.*
*National Geographic

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In this important and revelatory book, Jonathan Tucker, a leading expert on chemical and biological weapons, chronicles the lethal history of chemical warfare from World War I to the present.

At the turn of the twentieth century, the rise of synthetic chemistry made the large-scale use of toxic chemicals on the battlefield both feasible and cheap. Tucker explores the long debate over the military utility and morality of chemical warfare, from the first chlorine gas attack at Ypres in 1915 to Hitler's reluctance to use nerve agents (he believed, incorrectly, that the U.S. could retaliate in kind) to Saddam Hussein's gassing of his own people, and concludes with the emergent threat of chemical terrorism. Moving beyond history to the twenty-first century, War of Nerves makes clear that we are at a crossroads that could lead either to the further spread of these weapons or to their ultimate abolition.

With 50 years of experience as an inventor and well over 60 U.S. patents, Dr. James L. Cairns shares his vast know-how to help you come up with, develop, and benefit from your ideas. You'll learn... The entire inventing process The importance of planning for all contingencies before ever investing capital How to protect your creation by filing a patent All the information about this multi-faceted process, from design patents to international patents, is laid out in an easy-to-follow format rigorously proofed by several lawyers.

Calling all tech nerds! This hefty little book is big on awesomeness--including cutting-edge tech, cool science, stunning stats, and even a little silliness.

In this electrifying addition to the Nerdlet book series, you'll glimpse incredible inventions of all kinds--from out-of-this-world robots and space suits to superspy gear to the humble microwave. (Yes. The microwave. Trust us--it's actually interesting!) You'll learn about groundbreaking inventions from history ... alongside science that's changing (and saving!) the world right now.

Meet nerds who tinker with tech for a living. Visit technology travel destinations around the world. And dive into fun features that answer all your burning IT questions--like, when will hoverboards actually hover? And, what's the hold up on time travel? And so much more!

With quippy fun facts, eye-catching photos, and fascinating deep dives, it doesn't take an Einstein to see why this little book is perfect for grade A tech nerds and total newbies alike.

Not done nerding out? Check out these other books from National Geographic Kids: Nerd A to Z, Nerdlet: Animals, Ultimate Book of the Future, Everything Robotics ... and more!