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Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.

A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press

How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn't true?

Talking to Strangers is a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. In it, Malcolm Gladwell revisits the deceptions of Bernie Madoff, the suicide of Sylvia Plath, and the death of Sandra Bland--throwing our understanding of these and other stories into doubt.

Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know, and the resulting conflict and misunderstanding have a profound effect on our lives and our world. Now, with Talking to Strangers, Malcolm Gladwell brings us a gripping guidebook for troubled times.

ONE OF NPR'S BEST BOOKS OF THE YEAR - FINALIST FOR THE SABEW BEST IN BUSINESS BOOK AWARD

Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.

Communication is a superpower and the best communicators understand that whenever we speak, we're actually participating in one of three conversations: practical (What's this really about?), emotional (How do we feel?), and social (Who are we?). If you don't know what kind of conversation you're having, you're unlikely to connect.

Supercommunicators know the importance of recognizing--and then matching--each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen. Our experiences, our values, our emotional lives--and how we see ourselves, and others--shape every discussion, from who will pick up the kids to how we want to be treated at work. In this book, you will learn why some people are able to make themselves heard, and to hear others, so clearly.

With his storytelling that takes us from the writers' room of The Big Bang Theory to the couches of leading marriage counselors, Duhigg shows readers how to recognize these three conversations--and teaches us the tips and skills we need to navigate them more successfully.

In the end, he delivers a simple but powerful lesson: With the right tools, we can connect with anyone.

Don't miss the five-part Max docuseries Brené Brown: Atlas of the Heart!

In Atlas of the Heart, Brown takes us on a journey through eighty-seven of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances--a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.

Over the past two decades, Brown's extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives. Atlas of the Heart draws on this research, as well as on Brown's singular skills as a storyteller, to show us how accurately naming an experience doesn't give the experience more power--it gives us the power of understanding, meaning, and choice.

Brown shares, I want this book to be an atlas for all of us, because I believe that, with an adventurous heart and the right maps, we can travel anywhere and never fear losing ourselves.

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of outliers--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life's wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.

There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?

In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.

With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.

Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used--for good and for ill--and how we can gain power over the data that defines us.

A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world. --Michael Lewis

A NATIONAL BESTSELLER

My Grandmother's Hands will change the direction of the movement for racial justice.-- Robin DiAngelo, New York Times bestselling author of White Fragility

In this groundbreaking book, therapist Resmaa Menakem examines the damage caused by racism in America from the perspective of trauma and body-centered psychology.

The body is where our instincts reside and where we fight, flee, or freeze, and it endures the trauma inflicted by the ills that plague society. Menakem argues this destruction will continue until Americans learn to heal the generational anguish of white supremacy, which is deeply embedded in all our bodies. Our collective agony doesn't just affect African Americans. White Americans suffer their own secondary trauma as well. So do blue Americans--our police.

My Grandmother's Hands is a call to action for all of us to recognize that racism is not only about the head, but about the body, and introduces an alternative view of what we can do to grow beyond our entrenched racialized divide.

• Paves the way for a new, body-centered understanding of white supremacy--how it is literally in our blood and our nervous system.

• Offers a step-by-step healing process based on the latest neuroscience and somatic healing methods, in addition to incisive social commentary.

A must-read for anyone committed to justice and building an inclusive world.--LaTosha Brown, organizer, strategist, and co-founder of Black Voters Matter

The definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a True No.

Why is it so hard to stand up to authority, even when we know something's wrong?

Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head, and just going along? Analyzing cases ranging from corporate corruption and sexual abuse to everyday acquiescence at work, the doctor's office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

With her own revelatory research, she radically transforms our idea of defiance from a misunderstood negative trait into a crucial, positive force for personal and societal change. Taking us through her five stages of defiance, Dr. Sah equips readers with simple tools to make decisions that align with their values. Defy is the essential playbook for how to speak up and act when it matters most.

A riveting read. . . . Overturns widespread assumptions about why we're divided and reveals how we can come together.--Adam Grant, #1 New York Times best-selling author

It's easy to assume that liberals and conservatives have radically different moral foundations. In Outraged, Kurt Gray showcases the latest science to demonstrate that we all have the same moral mind--that everyone's moral judgments stem from feeling threatened or vulnerable to harm.

We all care about protecting ourselves and the vulnerable. Conflict arises, however, when we have different perceptions of harm. We get outraged when we disagree about who the real victim is, whether we're talking about political issues, fights with our in-laws, or arguments on the playground.

In this fascinating and insightful tour of our moral minds, Gray tackles popular myths that prevent us from understanding ourselves and those around us. While it is commonly believed that our ancestors were apex predators, Gray argues that for the majority of our evolutionary history, humans were more hunted than hunter. This explains why our minds are hard-wired to perceive threats, and provides surprising insights on the scientific origins of our values and beliefs. Though we might think ourselves driven by objective reasoning, Gray unveils new research that finds our moral judgments are based on gut feelings rather than rational thought, and presents a compelling reminder that we are more alike than we might think.

Drawing on groundbreaking research, Gray provides a captivating new explanation for our moral outrage, and unpacks how to best bridge divides. If you want to understand the morals of the other side, ask yourself a simple question--what harms do they see?

A leading social scientist explains the psychology of our current social divide and how understanding it can help reduce the conflicts it causes

There has been much written about the impact of polarization on elections, political parties, and policy outcomes. But Keith Payne's goal is more personal: to focus on what our divisions mean for us as individuals, as families, and as communities. This book is about how ordinary people think about politics, why talking about it is so hard, and how we can begin to mend the personal bonds that are fraying for so many of us.

Drawing upon his own research and his experience growing up in a working class, conservative Christian family in small town Kentucky, Payne argues that there is a near-universal human tendency to believe that people who are different from us are irrational or foolish. The fundamental source of our division is our need to flexibly rationalize ideas in order to see ourselves as good people.

Understanding the psychology behind our political divide provides clues about how we can reduce the damage it is causing. It won't allow us to undo our polarization overnight, but it can give us the tools to stop going around in circles in frustrating arguments. It can help us make better choices about how we engage in political debates, how policy makers and social media companies deal with misinformation, and how we deal with each other on social media. It can help us separate, if we choose to, our political principles from our personal relationships so that we can nurture both.

To prepare Americans and freedom loving people everywhere for our current global wartime reality that few understand, here comes The Citizen's Guide to Fifth Generation Warfare (CG5GW) by Lieutenant General, U.S. Army (Retired) Michael T. Flynn and Sergeant, U.S. Army (Retired) Boone Cutler. General Flynn rose to the highest levels of the intelligence community and served as the National Security Advisor to the 45th POTUS. Sergeant Boone Cutler ran the ground game as a wartime Psychological Operations team sergeant in the United States Army. Together, these two combat veterans put their combined experience and expertise into an illuminating fifth-generation warfare information series called The Citizen's Guide to Fifth Generation Warfare. Introduction to 5GW is the first session of the multipart series. The series, complete with easy-to-understand diagrams, is written for all of humanity in every freedom loving country.

Information regarding the war of narratives being waged on our minds doesn't stop with The Guide. Inside The Guide is a special QR code that takes the reader to a link that is continually updated so that the reader can get up-to-date perspectives on fifth generation warfare related to current news topics in our communities, Big Tech-titans, social media tactics, artificial intelligence manipulation, and national and international political events. The up-do-date information provided via the special QR code inside The Guide comes from Flynn and Cutler at no cost to those who purchase it. The Guide is five by five, easy to carry, and written in a way the average person can understand. Buy The Citizen's Guide to Fifth Generation Warfare and get the free updates now so that you can understand the manipulation happening around you and explain why you feel the way you do.

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won.

Or should he have?

In David and Goliath, Malcolm Gladwellchallenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.

Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms--all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.

In the tradition of Gladwell's previous bestsellers--The Tipping Point, Blink, Outliers and What the Dog Saw--David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.

A Next Big Idea Club Must Read of February 2025

From the author of The Social Leap comes this thought-provoking exploration into humans' two core evolutionary needs, for connection and autonomy, how the modern world has thrown them out of whack, and how we can rebalance them to improve our lives.

Why do people who have so much--leading comfortable lives filled with unprecedented freedom, choice, and abundance--often feel so unhappy and unfulfilled? This phenomenon is a defining paradox of our time and one we endlessly seek to solve. In The Social Paradox, psychologist William von Hippel argues that we need to think about this problem in a new way. By changing our perspective, we might finally see the solution, bringing us greater happiness and more satisfying relationships.

The key is to understand the interplay between our two most basic psychological needs--for connection and autonomy. Evolution made us dependent on one another for survival, instilling in us a strong need to connect. It also made us seek autonomy, so our ancestors could distinguish themselves within their groups, improving their chances to procreate and gain status.

These two opposing needs are our most fundamental psychological drivers, and while our lives once ensured a happy balance between them, the opportunities of today's world have thrown it out of whack. As von Hippel explains, our modern world no longer demands connection but it provides endless opportunity for autonomy; this lopsidedness lies at the root of many of our most intractable problems. Recognizing this imbalance and working to counter it can drastically change how we make decisions, spend our time, and find happiness.

The Social Paradox invites us to examine the fundamental building blocks of life and society--politics, religion, urban living, marriage--in a brand-new way. Once we understand the evolutionary forces driving us, we can begin to see how to counteract the emptiness and loneliness of contemporary life.

Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians-but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal species. The most recent example of that attraction is combat veterans who come home to find themselves missing the incredibly intimate bonds of platoon life. The loss of closeness that comes at the end of deployment may explain the high rates of post-traumatic stress disorder suffered by military veterans today.

Combining history, psychology, and anthropology, Tribe explores what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. It explains the irony that-for many veterans as well as civilians-war feels better than peace, adversity can turn out to be a blessing, and disasters are sometimes remembered more fondly than weddings or tropical vacations. Tribe explains why we are stronger when we come together, and how that can be achieved even in today's divided world.

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of outliers--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Because brainwashing affects both the world and our observation of the world, we often don't recognize it while it's happening--unless we know where to look. As Rebecca Lemov writes in The Instability of Truth, Brainwashing erases itself. What we call brainwashing is more common than we think; it is not so much what happens to other people as what can happen to anyone.

The Instability of Truth exposes the myriad ways our minds can be controlled against our will, from the brainwashing techniques used against American POWs in North Korea to the soft brainwashing of social media doomscrolling and behavior-shaping. In our increasingly data-driven world, anyone can fall victim to mind control. Lemov identifies invasive forms of emotional engineering that exploit trauma and addiction to coerce and persuade in everyday life. Tracing the word brainwashing from deep in the files of an operative of the U.S. Office of Strategic Services in the 1950s to the pioneering research of Robert Jay Lifton, to the public trials of cult leaders and the case of Patty Hearst, Lemov also studies how the idea of mind control has spread across the globe and penetrated courtrooms, secret labs, military schools, and today's digital sites.

The Instability of Truth offers lessons from mind-control episodes past and present. Truth is always subject to question in more mundane walks of life than most people believe, and Lemov equips us for the increasing challenges we face from social media, AI, and an unprecedented, global form of surveillance capitalism. The Instability of Truth develops a rigorous new understanding of both brainwashing's paradoxes and its emotional roots, by giving voice to brainwashers, the brainwashed, and third-party observers alike.

Power is one of the most misunderstood--and therefore vilified--concepts in our society. Many assume power is predetermined by personality or wealth, or that it's gained by strong-arming others. You might even write it off as dirty and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.

Battilana and Casciaro offer a necessary (Tarana Burke, creator of the #MeToo movement and bestselling author of Unbound) and invaluable (David Gergen, CNN political analyst) vision of power: the ability to influence someone else's behavior. This influence is derived from having access to valued resources, and once you understand what those are, you can take action to improve life for yourself and others.

With proven strategies of agitating, innovating, and orchestrating change, Power, for All shows how those with less power can challenge established structures to make them more balanced. The authors teach you how to power-map your workplace to find who can create real change at work, plan for and cause sustaining shifts, and understand the two basic needs all human beings share--safety and self-esteem--and the resources people seek to satisfy those needs: money and status, but also autonomy, achievement, affiliation, and mortality. They explore how these dynamics play out through vivid storytelling: as Donatella Versace successfully leads her brother's company after his death--despite having a title, but little influence; what social movements can learn from youth climate activists and how they can go farther; and how a manager can gain the trust of skeptical employees and improve the workplace.

Power, for All demystifies the essential mechanisms for acquiring and using power for all people.