Seasoned designer Debbie Berne presents an accessible introduction to book design for authors, editors, and other book people.

Design is central to the appeal, messaging, and usefulness of books, but to most readers, it's mysterious or even invisible. Through interiors as well as covers, designers provide structure and information that shape the meaning and experience of books. In The Design of Books, Debbie Berne shines a light on the conventions and processes of her profession, revealing both the aesthetic and market-driven decisions designers consider to make books readable and beautiful. In clear, unstuffy language, Berne reveals how books are put together, with discussions of production considerations, typography and fonts, page layouts, use of images and color, special issues for ebooks, and the very face of each book: the cover.

The Design of Books speaks to readers and directly to books' creators--authors, editors, and other publishing professionals--helping them to become more informed partners in the design of their projects. Berne lays out the practical steps at each stage of the design process, providing insight into who does what when and offering advice for authors on how to be effective advocates for their ideas while also letting go and trusting their manuscripts with teams of professionals. She includes guidance as well for self-publishing authors, including where to find a designer, what to expect from that relationship, and how to art direct your own book.

Throughout, Berne teaches how understanding the whats, hows, and whys of book design heightens our appreciation of these cherished objects and helps everyone involved in the process to create more functional, desirable, and wonderful books.

Backyard Homesteading - Vegetable Gardening Basics Discover the step-by-step method to starting your own backyard homesteading operation Welcome to Backyard Homesteading: Vegetable Gardening Basics This guide will provide you with the knowledge to start and successfully grow your own backyard vegetable garden. I'll help you figure out what type of vegetable garden is best for you and your yard. We'll discuss how to get your soil ready for planting, how to keep your plants healthy, and how to keep critters and pests away from your vegetables. When you finish reading this book, you'll know (among many other things):1.How to select the best spot in your yard for your garden (Chapter 1).2.How to maximize a shady yard for vegetable gardening (Chapter 1).3.The pros and cons of ground gardening and raised beds (Chapter 2).4.How to select the best varieties of vegetables for your garden (Chapter 3).5.How to transplant, seed-start, and direct sow your plants (Chapter 3).6.Easy preventive measures to help keep plants healthy and pest free (Chapter 4).7.Easy organic solutions to deal with pests and plant disease. (Chapter 4).8.How to use green manure to improve soil quality (Chapter 5).9.Easy methods to protecting garden soil from erosion in winter months. (Chapter 5)

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.

Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide:

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance
• Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

A comprehensive and highly visual overview, from the cultural and theoretical background to the amazing variety and everything one needs to know about the creative potential of emojis and how graphic designers can capitalize on this exciting communication trend.

A means of expression for billions of people, emojis have established their function in our everyday lives. Increasingly complex in quality and quantity, these written language companions have long since transcended the realm of written communication to become a pop culture phenomenon of their own. This handbook is a manual and source of inspiration for anyone seeking to understand and use the full potential of emojis in visual communication.

It combines cultural, historical, and theoretical backgrounds with practical application examples. Selected works from recent years demonstrate the formal diversity of emojis and offer inspiration for one's own work. Specific cases are used to show how emojis can be used in very different ways in the implementation of design tasks and creative projects to thus become part of visual identities.

Practical Color Combinations introduces 125 color palettes that have each been created using approximately ten different individual colors.
These color palettes are categorized by images usually associated with each color scheme. Nearly 1,100 individual colors are introduced in this book and the CMYK and RGB values of each color used are specified. A total of 2,500 unique color combination samples are offered by presenting two-, three-, four-, and five-color combinations.
Each color palette featured is accompanied by a clear explanation of the meaning of each color used, important points about the colors, and even a list of useful phrases describing each color to help with presentations.
Practical Color Combinations also includes a keyword index of 15 categories--including flowers, trees, animals, insects, fish, cooking, drinks, jewelry, minerals, clothes, traditions, art, music, myths/legends, science and nature, daily necessities, general goods, trends, sports, etc., which enables convenient searching for ready-to-use colors and color combinations.

The third edition of Design Elements solidifies its place as a cornerstone reference for understanding and applying the principles of graphic design. With expanded content, updated visuals, and refined explanations, this edition provides a clear, structured approach to mastering the foundations of visual communication.

What's Inside:

• The essential building blocks of design: A thorough exploration of the fundamental elements--dots, lines, planes, texture, space, and contrast--that underpin effective design.
• Color as a functional tool: Practical insights into the strategic use of color, from its optical effects to its role in organizing information and evoking responses.
• Typography as structure and expression: A detailed examination of type, from the anatomy of letterforms to the nuances of typesetting and combining typefaces for maximum impact.
• The role of imagery: Guidance on selecting, abstracting, and integrating imagery to support communication goals.
• Grid systems and layout organization: Step-by-step instruction on using grids to create clarity, structure, and hierarchy within designs.
• Principles of practice: 20 foundational rules for creating effective designs, with an emphasis on when and how to adapt or deviate for specific outcomes.

Successful design relies on precision, clarity, and intent. By mastering its underlying principles, designers can create work that not only captures attention but also communicates effectively. This edition provides both the theoretical framework and the practical tools to approach design challenges with confidence and purpose.

Design Elements, Third Edition in coordination with Design Elements: Color Fundamentals and Design Elements: A Graphic Style Manual continues to be an authoritative guide for anyone seeking to deepen their understanding of graphic design and elevate the quality of their work.

Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They have to be knowledgeable about a vast repertoire of processes, ranging from what used to be known as traditional crafts to the latest technology, to enable their designs to be manufactured effectively and efficiently. Information on the internet about such processes is often unreliable, and search engines do not usefully organize material for designers.

This fundamental new resource explores innovative production techniques and materials that are having an impact on the design industry worldwide. Organized into four easily referenced parts--Forming, Cutting, Joining, and Finishing--over seventy manufacturing processes are explained in depth with full technical descriptions; analyses of the typical applications, design opportunities, and considerations each process offers; and information on cost, speed, and environmental impact. The accompanying step-by-step case studies look at a product or component being manufactured at a leading international supplier.

A directory of more than fifty materials includes a detailed technical profile, images of typical applications and finishes, and an overview of each material's design characteristics. With some 1,200 color photographs and technical illustrations, specially commissioned for this book, this is the definitive reference for product designers, 3D designers, engineers, and architects who need a convenient, highly accessible, and practical reference.

Reflections and practical action for the rapidly evolving discipline of visual communication.

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists - this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

Discover the history of design with this gorgeous visual celebration of key pieces, movements, and designers, from the Arts and Crafts movement to the digital age.

Discover all you need to know about art and design in this definite guide. Design: The Definitive Visual Guide brings a gallery of more than 1200 images, covering every major design movement - from 1850 to the present day.

Arranged chronologically, this art deco book traces the evolution of design from its roots to the present day, from early chairs, pottery, and homewares to cars, graphic design, and product design. It introduces all the key designers, manufacturers, and objects, illustrating how and why different styles emerged and became popular.

Explore the pages of this awe-inspiring contemporary design book to discover:

• Chronological catalogs showcase the milestone designs of each movement or period.
• Feature pages showcase iconic examples of interior design and architecture from each period.
• Profiles of iconic designers and manufacturers celebrate their key designs and lasting influence.
• Timelines trace the evolution of everyday objects.
• Optional 80-page directory section.

Featuring expert analysis of a huge range of familiar and extraordinary objects, Design explains what makes a truly great design. It reveals the hidden stories behind the everyday things all around us.

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Celebra 3000 años de historia del diseño, desde 1850 hasta la actualidad.

Organizado cronológicamente, este libro es un recorrido por la evolución del diseño, desde las primeras sillas, cerámica y accesorios para el hogar hasta automóviles, el diseño gráfico y los artículos más modernos. Pasa sus páginas y apréndelo todo sobre los diseñadores y fabricantes más famosos o los objetos clave que han marcado nuestra historia observando más 12000 imágenes.

En su interior, encontrarás:

• Los diseños más importantes de cada movimiento o período.
• Ejemplos icónicos de diseño de interiores y arquitectura de cada periodo.
• Diseñadores célebres como La Bauhaus, William Morris, Alvar Aalto, Frank Lloyd Wright o Vitra, sus diseños emblemáticos y su impacto en la historia.
• La evolución de los objetos cotidianos que usamos en nuestro día a día.

Desde el movimiento Arts and Crafts hasta la era digital, apréndelo todo sobre los orígenes de los principales movimientos del diseño y entiende su filosofía y estilo, gracias a los análisis de grandes expertos y fotografías impresionantes de una amplia gama de objetos tanto domésticos como extraordinarios. Con Diseño, comprenderás mejor porqué el diseño es tan importante en nuestras vidas mientras descubres las historias que detrás de los objetos cotidianos que nos rodean. El regalo perfecto para estudiantes de diseño y arquitectura.

With insights and examples from designers at publications from Nature to the New York Times, an essential guide to creating figures and presentations.

In this short handbook, award-winning science communicator Felice C. Frankel offers a quick guide for scientists and engineers who want to share--and better understand--their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Like all the books in the Visual Elements series, this handbook is also a training tool for researchers. Distilling her celebrated books and courses to the essentials, Frankel shows scientists and engineers, from students to primary investigators, the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples. Case studies and advice from designers at prestigious publications and researchers' own before-and-after examples show how even the smallest changes--to color, type, composition, and layering--can greatly improve communication. Ideal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research--and to clarify researchers' own thinking. The resulting book is an essential element of any scientist's, engineer's, or designer's library.

Master the design ideas that shape the world we live in today.

In a series of 50 accessible essays, John Jervis introduces and explains the centralmovements, inventions and creative geniuses of design, tracing its evolution from the 19th century to the present day.

From arts and crafts and typography to key movements such as art deco and Bauhaus, 50 Design Ideas You Really Need to Know is complete introduction to the most important design concepts in history.

An Expertly Written Guidebook to Teaching Design at All Levels
Teaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in constructing responsive curricula and pedagogies for rapidly evolving professions. And while K-12 educators are trained for the classroom, their ability to transform teaching and learning through design is limited by a shortfall in professional literature.
Davis's extensive experience in education offers a detailed path for the development of curricula. The book addresses writing objectives and learning outcomes that succeed in the counting-and-measuring culture of institutions but also meet the demands of a twenty-first-century education. An inventory of pedagogical strategies suggests approaches to learning that serve both college professors and K-12 teachers who want to actively engage students in critical and creative thinking. Sections on assessment make the case for performance-based activities that provide credible evidence of student learning. Davis also discusses the nature of contemporary problems and teaching strategies that are well matched to growing complexity, rapid technological change, and increased demand for interdisciplinary engagement.
Examples in Teaching Design span the design disciplines and draw on Davis's experience in teaching seminars for college faculty, graduate courses for design students seeking academic careers, and workshops for K-12 teachers converting their classrooms into centers for innovation.

In this book are described the most powerful tools available to craft a superior experience for your customers and end users.These powerful and flexible methods are collectively known as design mapping methods. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. The service sector makes up nearly 70% of most western economies, yet many people are often frustrated by their service experiences. Customers choose products and services that deliver the best experiences. Designing your customer's entire experience is key to differentiating your designs from competitors in an increasingly crowded competitive global marketplaces. Mapping builds consensus across your organization with internal and external stakeholders to positively impact your entire organization and your bottom line. These core strategic tools will soon become required skills for every working designer and manager.This second edition of the popular reference includes chapters on service design, applying mapping methods in your organization, design sprints, the design process, Business Model Canvas, affinity diagrams, empathy maps, experience maps, journey maps, service blueprints, and has an extensive glossary, index, and bibliography.

Celebrate the history of design with this stunning visual guide

What makes a truly good design? This comprehensive reference guide explores the evolution of design through the key designers, manufacturers, objects, and the movements they inspired - from the Arts and Craft movement to the digital age.

Design is all around us, from the chairs we use at work, to the crockery we eat on and the cars we drive. The pages of this book are packed with fabulous images of objects, technology, prints, buildings, and interiors that will help you explore the fascinating history of design movements, illustrating how and why different styles emerged and became popular.

This glorious and comprehensive view of classic design includes:

- Timelines of key historical design movements
- Visually stunning image catalogs that celebrate innovation in glassware, posters, typography, furniture, and much more!
- Profiles of key designers, manufacturers, and iconic objects over the last 150 years

Explore the big historical moments in design such as the Art Nouveau, Art Deco, mid-century modern and contemporary movements. This reference book will show you how each one began, its philosophy, and its visual style. This volume also includes all of the great names and manufacturers who have influenced the field of design such as William Morris, the Bauhaus, Alvar Aalto, Frank Lloyd Wright, and Vitra in extraordinary detail.

Design is Thinking Made Visual

Expert analysis, stunning photography, and a huge range of objects both familiar and extraordinary, SI Design explains what makes a truly great design and reveals the hidden stories behind the everyday things all around us. A true celebration of classic design - and the perfect gift for design lovers of any age.

This authoritative book illustrates in dynamic form mechanisms used in making popup books that utilise elastic bands. It offers many imaginative possibilities for the hobbyist, or the student of design and technology. Each of ten basic mechanisms is illustrated by a working model which you can cut out and make. When finished, each working model glues back into the book on a special tab and folds away to make a kind of three dimensional dictionary or encyclopaedia. For each working model there is also a page called technical considerations which points out important features of the mechanism and suggests how it might be used to create original designs of your own.

Customers choose products and services that deliver the best experiences. Traditional design techniques like sketching and modelmaking are less effective when designing complex systems of objects, services and experiences. Perhaps the most powerful new methods available for designers and managers are the group of techniques collectively known as experience maps. One of the most important types of experience maps is the empathy map. An empathy map is a strategic tool for capturing key insights into the complex customer interactions that occur across experiences with a product and service ecosystem. Empathy maps are being quickly adopted by designers and organizations all over the world. Designing for your customer's entire experience is key to differentiating your design from designs of competitors in an increasingly crowded competitive marketplace. Through applying these methods designers and managers can create a holistic user experience by uncovering precisely where to focus efforts to deliver a more compelling and valuable experience. Mapping builds knowledge and consensus across teams and stakeholders, to positively impact your entire organization as well as your customers and designer's and your organization's bottom line.

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

From bestselling author Manuel Lima, a leading voice on UX design and data visualization and celebrated TED speaker, The Book of Circles covers 1,000 years of humanity's long-lasting obsession with all things circular.

Following on his popular bestsellers, The Book of Trees: Visualizing Branches of Knowledge and Visual Complexity: Mapping Patterns of Information, Manuel Lima has crafted an illustrated expedition through an encyclopedic array of subjects--architecture, urban planning, fine art, design, fashion, technology, religion, cartography, biology, astronomy, and physics--all based on the circle, the universal symbol of unity, perfection, movement, and infinity.

Three hundred detailed and colorful illustrations and infographics tell the story of the circle and its use in time and culture as an important symbol all over the world. Fascinating entries include:

• Clay trading tokens used by the ancient Sumerians juxtaposed with iconic logos of twentieth-century corporations.
• A chart organizing seven hundred Nintendo offerings with a Victorian board game based on the travels of Nellie Bly.
• A visual analysis of Stanley Kubrick's film The Shining with early celestial charts that placed the Earth at the center of the universe.
• And a wealth of other elegant and intriguing methods for displaying information.

Lima also provides readers with an authoritative history of the circle and a unique taxonomy of twenty-one varieties of circle diagrams, rounding out this visual feast. This illuminating and deeply engaging reference book is a must-have for infographics enthusiasts, information designers, pop culture enthusiasts, and art history buffs.

An illuminating journey through today's fascinating world of design.

What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.